The baby and child-specific products market in Estonia is set to record further moderate growth over the forecast period, supported by stable birth rates. Also, while the economic situation in the country is troubled in 2022 due to the war in Ukraine, it is not expected to worsen over the period to 2027, therefore consumers’ purchasing power should not be further impacted.
Local players are not expected to increase their share in the category during the forecast period. While some local manufacturers, such as Orto and Nurme Looduskosmeetika OÜ, have managed to find their place in the major retailers, their product portfolios currently lag behind those of the major global players.
With the arrival of Lidl in Estonia in 2022, private label could increase its foothold significantly. Lidl also set up in countries Lithuania and Latvia in recent years and has been hugely successful in these countries, with consumers appreciating the high quality and affordable price and it is expected that Estonian consumers will react with the same enthusiasm.
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Understand the latest market trends and future growth opportunities for the Baby and Child-specific Products industry in Estonia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Baby and Child-specific Products industry in Estonia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Baby and Child-specific Products
Includes products for babies and toddlers aged 0-3 years and products for children under 11 years of age. Adult products with a secondary claim such as ‘suitable for children and sensitive skins’, are not included.See All of Our Definitions
This report originates from Passport, our Baby and Child-specific Products research and analysis database.
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