Falling birth rates are expected to restrict demand for baby and child-specific products in Ecuador as the period progresses. During the pandemic, the birth rate fell significantly and has not seen a major recovery.
Products traditionally used for babies such as colognes or baby oil will lose popularity as parents become aware that these products are either unnecessary or may even be harmful to their children. More and more paediatricians are recommending that these products are not used.
Rising numbers of competitors in baby wipes category will bring more dynamism to the category in the forecast period, such as La Fabril, which has brought the Fisher Price brand into the baby wipes category. Consumers will benefit from a wider range of options to choose from, with a greater variety of prices and quality ratios.
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Understand the latest market trends and future growth opportunities for the Baby and Child-specific Products industry in Ecuador with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Baby and Child-specific Products industry in Ecuador, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Baby and Child-specific Products
Includes products for babies and toddlers aged 0-3 years and products for children under 11 years of age. Adult products with a secondary claim such as ‘suitable for children and sensitive skins’, are not included.See All of Our Definitions
This report originates from Passport, our Baby and Child-specific Products research and analysis database.
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