During the pandemic, parents had more time at home and took greater care of their children's oral care to avoid having to go to the dentist. This has benefited the consumption of oral care products for children, especially those sold in retail as specialised products are normally purchased after a visit to the dentist.
Consumers have become more cautious with their spending due to the economic impact of COVID-19. Certain products that are not considered essential have consequently experienced a significant decline in demand.
Johnson & Johnson remained the leading name in 2021, recording rising sales in the year. The company benefits from a strong presence across various product areas of baby and child-specific products and has built a strong reputation for consistently high quality.
Ecuadorian parents are increasingly concerned about the side effects of the excessive use of chemicals and fragrances on their children thanks to the internet and social networks, plus more and more paediatricians are warning against the use of these products on babies. Over the forecast period, sales of baby and child-specific products will therefore be largely driven by rising demand for brands containing a higher percentage of natural ingredients which are free from parabens, sulphates, colourants and alcohol, whilst baby oil and fragrances are expected to continue to record waning demand.
With the resumption of in-person classes at the end of 2021, the baby and child-specific sun care category should benefit from 2022 and record the strongest growth over the forecast period. Although the new strains of COVID-19 could again impact education going forward, the general population supports school attendance and closures as pronounced as those seen during 2020 and 2021 are not expected.
During COVID-19, many parents reduced their consumption of products that they did not consider essential. In addition, they were able to better control problems such as nappy rash, so the consumption of treatment creams was reduced.
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Understand the latest market trends and future growth opportunities for the Baby Care industry in Ecuador with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
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Baby Care
Includes products for babies and toddlers aged 0-3 years and products for children under 11 years of age. Adult products with a secondary claim such as ‘suitable for children and sensitive skins’, are not included.
See All of Our DefinitionsThis report originates from Passport, our Baby Care research and analysis database.
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