The baby and child-specific market in Costa Rica is characterised by few players and limited choice. For instance, there is a lack of baby and child-specific fragrances in the modern channel - Johnson & Johnson and Mennen compete with baby fragrances in this channel, however only a couple of scents are available.
The prices of baby care products in Costa Rica are considered to be very high and consumers’ purchasing decisions are increasingly influenced by which product is on sale. When brand does loyalty exists, consumers tend to wait for their product to be on sale or research where they can find the desired product at the lowest price.
Smaller and less well-known brands, including Pañalito (available in El Rey), Lovely (available in Pequeño Mundo) and various brands found in Asian stores are expected to gain share over the course of the forecast period to 2027 as consumers seek to reduce their spending as inflation and the cost of living continues to rise. Private label should also gain share as consumers increasingly trust the quality of private label.
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Understand the latest market trends and future growth opportunities for the Baby and Child-specific Products industry in Costa Rica with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Baby and Child-specific Products industry in Costa Rica, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Baby and Child-specific Products
Includes products for babies and toddlers aged 0-3 years and products for children under 11 years of age. Adult products with a secondary claim such as ‘suitable for children and sensitive skins’, are not included.See All of Our Definitions
This report originates from Passport, our Baby and Child-specific Products research and analysis database.
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