Country Report

Baby and Child-specific Products in

Baby and Child-Specific Products in Costa Rica

May 2021

US$990

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Executive Summary

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If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

2020 IMPACT

Sales of baby wipes in particular help lift overall category performance in 2020

Although baby and child-specific products saw slow current growth in 2020 due to the impact of COVID-19, mass baby and child-specific products are perceived by many parents as essential items, and these consumers continued to purchase these products as necessary. In addition, baby wipes were more widely used among the local population in general, whose concerns about transmitting or contracting the virus led to increased awareness of hygiene in 2020.

In-store sales decline and players turn toward e-commerce to boost performance

Gondolas/shelves offering baby products at grocery retailers declined and began adding products with higher rotation, such as food items. There were fewer babies and children in stores, which also reduced impulse buying in this subcategory.

The competitive landscape remains relatively stable in 2020 and dominated by international players

Baby and child-specific products continued to be dominated collectively by the international players Johnson & Johnson de Costa Rica and Colgate-Palmolive in value terms in 2020. These players also have major roles in other beauty and personal care categories, which enables them to take advantage of strong distribution networks that reach most traditional and modern grocery retailers as well as most chemists/pharmacies across the country.

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Baby and Child-specifics Sample Report Baby and Child-specific Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Baby and Child-specific Products industry in Costa Rica with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Baby and Child-specific Products industry in Costa Rica, our research will save you time and money while empowering you to make informed, profitable decisions.

The Baby and Child-specific Products in Costa Rica market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Baby and Child-specific Products in Costa Rica?
What are the major brands in Costa Rica?
What are the movements in unit prices across categories?
What is the penetration of premium baby care products?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Beauty and Personal Care market research database.

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Baby and Child-Specific Products in Costa Rica - Category analysis

KEY DATA FINDINGS

2020 IMPACT

Sales of baby wipes in particular help lift overall category performance in 2020

In-store sales decline and players turn toward e-commerce to boost performance

The competitive landscape remains relatively stable in 2020 and dominated by international players

RECOVERY AND OPPORTUNITIES

Bright outlook for baby wipes, baby and child-specific sun care and nappy (diaper) rash treatments in the years ahead

Added value and affordability will be key requirements for growth in the category over the forecast period

Younger and higher-income families will drive sales in the future, but low birth rates may hamper growth

CATEGORY DATA

Table 1 Sales of Baby and Child-specific Products by Category: Value 2015-2020
Table 2 Sales of Baby and Child-specific Products by Category: % Value Growth 2015-2020
Table 3 Sales of Baby and Child-specific Products by Premium vs Mass: % Value 2015-2020
Table 4 NBO Company Shares of Baby and Child-specific Products: % Value 2016-2020
Table 5 LBN Brand Shares of Baby and Child-specific Products: % Value 2017-2020
Table 6 LBN Brand Shares of Baby and Child-specific Sun Care: % Value 2017-2020
Table 7 Forecast Sales of Baby and Child-specific Products by Category: Value 2020-2025
Table 8 Forecast Sales of Baby and Child-specific Products by Category: % Value Growth 2020-2025
Table 9 Forecast Sales of Baby and Child-specific Products by Premium vs Mass: % Value 2020-2025

Beauty and Personal Care in Costa Rica - Industry Overview

EXECUTIVE SUMMARY

COVID-19 impact on beauty and personal care

COVID-19 country impact

Company response

Retailing shift

What next for beauty and personal care?

MARKET DATA

Table 10 Sales of Beauty and Personal Care by Category: Value 2015-2020
Table 11 Sales of Beauty and Personal Care by Category: % Value Growth 2015-2020
Table 12 GBO Company Shares of Beauty and Personal Care: % Value 2016-2020
Table 13 NBO Company Shares of Beauty and Personal Care: % Value 2016-2020
Table 14 LBN Brand Shares of Beauty and Personal Care: % Value 2017-2020
Table 15 Distribution of Beauty and Personal Care by Format: % Value 2015-2020
Table 16 Distribution of Beauty and Personal Care by Format and Category: % Value 2020
Table 17 Forecast Sales of Beauty and Personal Care by Category: Value 2020-2025
Table 18 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2020-2025

Megatrends

Country Report

Baby and Child-Specific Products in Costa Rica

New Report Guarantee

Executive Summary

New Report Guarantee

2020 IMPACT

Sales of baby wipes in particular help lift overall category performance in 2020

In-store sales decline and players turn toward e-commerce to boost performance

The competitive landscape remains relatively stable in 2020 and dominated by international players

Samples

Overview

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Samples (FAQs about samples):

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Table of Contents

Baby and Child-Specific Products in Costa Rica - Category analysis

KEY DATA FINDINGS

2020 IMPACT

Sales of baby wipes in particular help lift overall category performance in 2020

In-store sales decline and players turn toward e-commerce to boost performance

The competitive landscape remains relatively stable in 2020 and dominated by international players

RECOVERY AND OPPORTUNITIES

Bright outlook for baby wipes, baby and child-specific sun care and nappy (diaper) rash treatments in the years ahead

Added value and affordability will be key requirements for growth in the category over the forecast period

Younger and higher-income families will drive sales in the future, but low birth rates may hamper growth

CATEGORY DATA

Beauty and Personal Care in Costa Rica - Industry Overview

EXECUTIVE SUMMARY

COVID-19 impact on beauty and personal care

COVID-19 country impact

Company response

Retailing shift

What next for beauty and personal care?

MARKET DATA

GLOBAL MACROECONOMIC ENVIRONMENT

GLOBAL INDUSTRY ENVIRONMENT

DISCLAIMER

SOURCES

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