Country Report

Baby and Child-specific Products in

Baby and Child-Specific Products in Taiwan

May 2021

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Executive Summary

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If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

2020 IMPACT

Increased focus on hygiene benefits the category as demand for baby wipes soars

One of the main factors supporting positive sales growth in baby and child-specific products during 2020 was the substantial increase seen in demand for baby wipes. The newfound consumer interest in baby wipes can be attributed mainly to the increased interest in personal hygiene and cleanliness that emerged among the Taiwanese population during the year due to the COVID-19 pandemic.

Positive growth registered despite low birth rates due to higher spending per child

The positive growth recorded in baby and child-specific products during 2020 can be seen as something of a triumph, considering Taiwan’s very low birth rate. Indeed, according to a 2019 report published by the World Population Review, Taiwan has the lowest fertility rate in the world, standing at just 1.

The launch of Taiwan’s first wet toilet paper for toilet training attracts attention

The most notable new launch in the category during 2020 was the appearance of Taiwan’s first brand of wet toilet paper specifically designed to facilitate the toilet training process. This new product was launched by Kleenex and comprises a flushable wet tissue designed exclusively for the use of children during toilet training.

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Baby and Child-specifics Sample Report Baby and Child-specific Sample Data

Overview

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Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Baby and Child-specific Products industry in Taiwan with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Baby and Child-specific Products industry in Taiwan, our research will save you time and money while empowering you to make informed, profitable decisions.

The Baby and Child-specific Products in Taiwan market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Baby and Child-specific Products in Taiwan?
What are the major brands in Taiwan?
What are the movements in unit prices across categories?
What is the penetration of premium baby care products?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Beauty and Personal Care market research database.

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Baby and Child-Specific Products in Taiwan - Category analysis

KEY DATA FINDINGS

2020 IMPACT

Increased focus on hygiene benefits the category as demand for baby wipes soars

Positive growth registered despite low birth rates due to higher spending per child

The launch of Taiwan’s first wet toilet paper for toilet training attracts attention

RECOVERY AND OPPORTUNITIES

Baby wipes set to face challenges as demand for flushable wet toilet paper rises

New launches and stronger marketing campaigns set to support category growth

A wider range of options to become available as brands and products proliferate

CATEGORY DATA

Table 1 Sales of Baby and Child-specific Products by Category: Value 2015-2020
Table 2 Sales of Baby and Child-specific Products by Category: % Value Growth 2015-2020
Table 3 Sales of Baby and Child-specific Products by Premium vs Mass: % Value 2015-2020
Table 4 NBO Company Shares of Baby and Child-specific Products: % Value 2016-2020
Table 5 LBN Brand Shares of Baby and Child-specific Products: % Value 2017-2020
Table 6 LBN Brand Shares of Baby and Child-specific Skin Care: % Value 2017-2020
Table 7 LBN Brand Shares of Baby and Child-specific Sun Care: % Value 2017-2020
Table 8 LBN Brand Shares of Premium Baby and Child-specific Products: % Value 2017-2020
Table 9 Forecast Sales of Baby and Child-specific Products by Category: Value 2020-2025
Table 10 Forecast Sales of Baby and Child-specific Products by Category: % Value Growth 2020-2025
Table 11 Forecast Sales of Baby and Child-specific Products by Premium vs Mass: % Value 2020-2025

Beauty and Personal Care in Taiwan - Industry Overview

EXECUTIVE SUMMARY

COVID-19 impact on beauty and personal care

COVID-19 country impact

Company response

Retailing shift

What next for beauty and personal care?

Chart 1 Beauty and Personal Care Value Sales Growth Scenarios: 2018-2025
Chart 2 Beauty and Personal Care Impact of Soft Drivers on Value Sales: 2017-2025

MARKET DATA

Table 12 Sales of Beauty and Personal Care by Category: Value 2015-2020
Table 13 Sales of Beauty and Personal Care by Category: % Value Growth 2015-2020
Table 14 GBO Company Shares of Beauty and Personal Care: % Value 2016-2020
Table 15 NBO Company Shares of Beauty and Personal Care: % Value 2016-2020
Table 16 LBN Brand Shares of Beauty and Personal Care: % Value 2017-2020
Table 17 Penetration of Private Label in Beauty and Personal Care by Category: % Value 2015-2020
Table 18 Distribution of Beauty and Personal Care by Format: % Value 2015-2020
Table 19 Distribution of Beauty and Personal Care by Format and Category: % Value 2020
Table 20 Forecast Sales of Beauty and Personal Care by Category: Value 2020-2025
Table 21 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2020-2025

Megatrends

Country Report

Baby and Child-Specific Products in Taiwan

New Report Guarantee

Executive Summary

New Report Guarantee

2020 IMPACT

Increased focus on hygiene benefits the category as demand for baby wipes soars

Positive growth registered despite low birth rates due to higher spending per child

The launch of Taiwan’s first wet toilet paper for toilet training attracts attention

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Overview

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Table of Contents

Baby and Child-Specific Products in Taiwan - Category analysis

KEY DATA FINDINGS

2020 IMPACT

Increased focus on hygiene benefits the category as demand for baby wipes soars

Positive growth registered despite low birth rates due to higher spending per child

The launch of Taiwan’s first wet toilet paper for toilet training attracts attention

RECOVERY AND OPPORTUNITIES

Baby wipes set to face challenges as demand for flushable wet toilet paper rises

New launches and stronger marketing campaigns set to support category growth

A wider range of options to become available as brands and products proliferate

CATEGORY DATA

Beauty and Personal Care in Taiwan - Industry Overview

EXECUTIVE SUMMARY

COVID-19 impact on beauty and personal care

COVID-19 country impact

Company response

Retailing shift

What next for beauty and personal care?

MARKET DATA

GLOBAL MACROECONOMIC ENVIRONMENT

GLOBAL INDUSTRY ENVIRONMENT

DISCLAIMER

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