Currently, most parents belong to the millennial generation, which is significantly different from traditional parents in older generations. Recent social trends, such as the declining birth rate, higher maternal age, and gender equality, have contributed to an increase in the participation of fathers in childcare, as evidenced by the growing proportion of men applying for parental leave.
Despite facing strong competition from retail e-commerce, traditional bricks-and-mortar channels such as pharmacies and baby specialist stores remain the first choice for many parents seeking assistance with purchasing baby and child-specific products, and this is set to remain the case in the forecast period. Several chained stores continue to expand their shares, such as the nationwide Great Tree Pharmacy, and regional chains such as Global Pharmacy and Mammy’s Baby Products Store in northern Taiwan, and 126Baby in southern Taiwan.
New-born babies have delicate skin, and as a result, parents are willing to spend more on natural and organic products for them. To extend the appeal of baby products, manufacturers are also likely to focus on using raw materials in the packaging that are free from harmful chemicals.
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Understand the latest market trends and future growth opportunities for the Baby and Child-specific Products industry in Taiwan with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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Baby and Child-specific Products
Includes products for babies and toddlers aged 0-3 years and products for children under 11 years of age. Adult products with a secondary claim such as ‘suitable for children and sensitive skins’, are not included.See All of Our Definitions
This report originates from Passport, our Baby and Child-specific Products research and analysis database.
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