Country Report

Baby and Child-specific Products in

Baby and Child-Specific Products in Canada

20 pages, May 2018

US$990

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Executive Summary

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If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PROSPECTS

Promising future for natural and organic baby and child-specific products

In 2017, sales of baby and child-specific products were largely driven by rising demand for natural and organic formulations. The ongoing trend towards all things healthy and natural is having a strong influence on the baby and child-specific category.

Demographic shifts present both challenges and opportunities

Demographic developments such as an ageing population and later marriage are bringing both challenges and opportunities to brand manufacturers in baby and child-specific products. The overall population in Canada has been growing steadily at an average rate of 1% per year.

Baby wipes witnesses the launch of products with more natural ingredients

Baby wipes is a category largely driven by consumer demand for convenience, with no major innovations having been seen in recent years. Baby wipes are considered a hygienic option for cleaning babies and suit the busy lifestyles of parents.

COMPETITIVE LANDSCAPE

Procter & Gamble and Johnson & Johnson lead sales

Procter & Gamble and Johnson & Johnson remained the leading players in baby and child-specific products in 2017. Procter & Gamble’s overall leading position can be attributed to its strength in baby wipes, with its Pampers brand leading the category and competing directly with Huggies from Kimberly-Clark.

Distribution remains fairly concentrated

Sales of baby and child-specific products continued to be largely split between a handful of distribution channels in Canada in 2017. Hypermarkets, supermarkets and drugstores/parapharmacies are the most popular outlets for these products, together accounting for around three-quarters of value sales.

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Baby and Child-specifics Sample Report Baby and Child-specific Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Baby and Child-specific Products industry in Canada with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Baby and Child-specific Products industry in Canada, our research will save you time and money while empowering you to make informed, profitable decisions.

The Baby and Child-specific Products in Canada market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Baby and Child-specific Products in Canada?
What are the major brands in Canada?
What are the movements in unit prices across categories?
What is the penetration of premium baby care products?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Beauty and Personal Care market research database.

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Baby and Child-Specific Products in Canada - Category analysis

HEADLINES

PROSPECTS

Promising future for natural and organic baby and child-specific products

Demographic shifts present both challenges and opportunities

Baby wipes witnesses the launch of products with more natural ingredients

COMPETITIVE LANDSCAPE

Procter & Gamble and Johnson & Johnson lead sales

Distribution remains fairly concentrated

CATEGORY DATA

Table 1 Sales of Baby and Child-specific Products by Category: Value 2012-2017
Table 2 Sales of Baby and Child-specific Products by Category: % Value Growth 2012-2017
Table 3 Sales of Baby and Child-specific Products by Premium vs Mass: % Value 2012-2017
Table 4 NBO Company Shares of Baby and Child-specific Products: % Value 2013-2017
Table 5 LBN Brand Shares of Baby and Child-specific Products: % Value 2014-2017
Table 6 LBN Brand Shares of Baby and Child-specific Skin Care: % Value 2014-2017
Table 7 LBN Brand Shares of Baby and Child-specific Sun Care: % Value 2014-2017
Table 8 LBN Brand Shares of Premium Baby and Child-specific Products: % Value 2014-2017
Table 9 Forecast Sales of Baby and Child-specific Products by Category: Value 2017-2022
Table 10 Forecast Sales of Baby and Child-specific Products by Category: % Value Growth 2017-2022
Table 11 Forecast Sales of Baby and Child-specific Products by Premium vs Mass: % Value 2017-2022

Beauty and Personal Care in Canada - Industry Overview

EXECUTIVE SUMMARY

Beauty and personal care registers a stronger performance in 2017

Niche brands attract mainstream attention

Acquisitions redefine the competitive landscape

New product launches in colour cosmetics highlight influencer marketing

Beauty and personal care expected to record steady growth over the forecast period

MARKET DATA

Table 12 Sales of Beauty and Personal Care by Category: Value 2012-2017
Table 13 Sales of Beauty and Personal Care by Category: % Value Growth 2012-2017
Table 14 GBO Company Shares of Beauty and Personal Care: % Value 2013-2017
Table 15 NBO Company Shares of Beauty and Personal Care: % Value 2013-2017
Table 16 LBN Brand Shares of Beauty and Personal Care: % Value 2014-2017
Table 17 Penetration of Private Label in Beauty and Personal Care by Category: % Value 2012-2017
Table 18 Distribution of Beauty and Personal Care by Format: % Value 2012-2017
Table 19 Distribution of Beauty and Personal Care by Format and Category: % Value 2017
Table 20 Forecast Sales of Beauty and Personal Care by Category: Value 2017-2022
Table 21 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2017-2022

Megatrends

Country Report

Baby and Child-Specific Products in Canada

New Report Guarantee

Executive Summary

New Report Guarantee

PROSPECTS

Promising future for natural and organic baby and child-specific products

Demographic shifts present both challenges and opportunities

Baby wipes witnesses the launch of products with more natural ingredients

COMPETITIVE LANDSCAPE

Procter & Gamble and Johnson & Johnson lead sales

Distribution remains fairly concentrated

Samples

Overview

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Samples (FAQs about samples):

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Table of Contents

Baby and Child-Specific Products in Canada - Category analysis

HEADLINES

PROSPECTS

Promising future for natural and organic baby and child-specific products

Demographic shifts present both challenges and opportunities

Baby wipes witnesses the launch of products with more natural ingredients

COMPETITIVE LANDSCAPE

Procter & Gamble and Johnson & Johnson lead sales

Distribution remains fairly concentrated

CATEGORY DATA

Beauty and Personal Care in Canada - Industry Overview

EXECUTIVE SUMMARY

Beauty and personal care registers a stronger performance in 2017

Niche brands attract mainstream attention

Acquisitions redefine the competitive landscape

New product launches in colour cosmetics highlight influencer marketing

Beauty and personal care expected to record steady growth over the forecast period

MARKET DATA

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