Country Report

Baby and Child-specific Products in

Baby and Child-Specific Products in Canada

Apr 2021

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Executive Summary

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If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

2020 IMPACT

Sales of baby wipes benefit from pandemic and lockdowns in 2020

Over the course of 2020 growth of retail value sales of baby and child-specific products was higher than that of the review period but still did not reach the heights of some other categories such as bath and shower. The essential nature of mass baby and child-specific products meant that demand increased through the lockdowns but, premium products were the main items sacrificed by consumers owing to widespread income losses and economic uncertainty.

E-commerce sees robust growth in value share during 2020

Baby and child-specific products distributed by hypermarkets and drugstores/parapharmacies, the channels with the largest value share for these products, remained open during the lockdowns in 2020 as these channels are deemed essential by the Canadian government and continued to grow their value share. However, the e-commerce channel saw robust growth as parent’s turned to online shopping and grocery retailers such as Walmart and some supermarkets enjoyed greater traffic during the year as they leveraged from their online grocery sales.

Multinationals dominate sales and grow value share in 2020

Procter & Gamble Inc, Kimberly-Clark Canada Inc and Johnson & Johnson (Canada) Inc remained the leading players in baby and child-specific products in 2020. Procter & Gamble’s lead and Kimberly-Clark Canada’s second position are supported by their strong shares in baby wipes, with their Pampers and Huggies brands respectively leading this category.

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Baby and Child-specifics Sample Report Baby and Child-specific Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Baby and Child-specific Products industry in Canada with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Baby and Child-specific Products industry in Canada, our research will save you time and money while empowering you to make informed, profitable decisions.

The Baby and Child-specific Products in Canada market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Baby and Child-specific Products in Canada?
What are the major brands in Canada?
What are the movements in unit prices across categories?
What is the penetration of premium baby care products?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Beauty and Personal Care market research database.

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Baby and Child-Specific Products in Canada - Category analysis

KEY DATA FINDINGS

2020 IMPACT

Sales of baby wipes benefit from pandemic and lockdowns in 2020

E-commerce sees robust growth in value share during 2020

Multinationals dominate sales and grow value share in 2020

RECOVERY AND OPPORTUNITIES

Economic uncertainty and falling birth rate likely to stymie premiumisation

Sales growth expected to continue but likely to slow towards the end of the forecast period

Environmental concerns expected to progress during the forecast period

CATEGORY DATA

Table 1 Sales of Baby and Child-specific Products by Category: Value 2015-2020
Table 2 Sales of Baby and Child-specific Products by Category: % Value Growth 2015-2020
Table 3 Sales of Baby and Child-specific Products by Premium vs Mass: % Value 2015-2020
Table 4 NBO Company Shares of Baby and Child-specific Products: % Value 2016-2020
Table 5 LBN Brand Shares of Baby and Child-specific Products: % Value 2017-2020
Table 6 LBN Brand Shares of Baby and Child-specific Skin Care: % Value 2017-2020
Table 7 LBN Brand Shares of Baby and Child-specific Sun Care: % Value 2017-2020
Table 8 LBN Brand Shares of Premium Baby and Child-specific Products: % Value 2017-2020
Table 9 Forecast Sales of Baby and Child-specific Products by Category: Value 2020-2025
Table 10 Forecast Sales of Baby and Child-specific Products by Category: % Value Growth 2020-2025
Table 11 Forecast Sales of Baby and Child-specific Products by Premium vs Mass: % Value 2020-2025

Beauty and Personal Care in Canada - Industry Overview

EXECUTIVE SUMMARY

COVID-19 impact on beauty and personal care

COVID-19 country impact

Company response

Retailing shift

What next for beauty and personal care?

Chart 1 Beauty and Personal Care Value Sales Growth Scenarios: 2018-2025
Chart 2 Beauty and Personal Care Impact of Soft Drivers on Value Sales: 2017-2025

MARKET DATA

Table 12 Sales of Beauty and Personal Care by Category: Value 2015-2020
Table 13 Sales of Beauty and Personal Care by Category: % Value Growth 2015-2020
Table 14 GBO Company Shares of Beauty and Personal Care: % Value 2016-2020
Table 15 NBO Company Shares of Beauty and Personal Care: % Value 2016-2020
Table 16 LBN Brand Shares of Beauty and Personal Care: % Value 2017-2020
Table 17 Penetration of Private Label in Beauty and Personal Care by Category: % Value 2015-2020
Table 18 Distribution of Beauty and Personal Care by Format: % Value 2015-2020
Table 19 Distribution of Beauty and Personal Care by Format and Category: % Value 2020
Table 20 Forecast Sales of Beauty and Personal Care by Category: Value 2020-2025
Table 21 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2020-2025

Megatrends

Country Report

Baby and Child-Specific Products in Canada

New Report Guarantee

Executive Summary

New Report Guarantee

2020 IMPACT

Sales of baby wipes benefit from pandemic and lockdowns in 2020

E-commerce sees robust growth in value share during 2020

Multinationals dominate sales and grow value share in 2020

Samples

Overview

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Samples (FAQs about samples):

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Table of Contents

Baby and Child-Specific Products in Canada - Category analysis

KEY DATA FINDINGS

2020 IMPACT

Sales of baby wipes benefit from pandemic and lockdowns in 2020

E-commerce sees robust growth in value share during 2020

Multinationals dominate sales and grow value share in 2020

RECOVERY AND OPPORTUNITIES

Economic uncertainty and falling birth rate likely to stymie premiumisation

Sales growth expected to continue but likely to slow towards the end of the forecast period

Environmental concerns expected to progress during the forecast period

CATEGORY DATA

Beauty and Personal Care in Canada - Industry Overview

EXECUTIVE SUMMARY

COVID-19 impact on beauty and personal care

COVID-19 country impact

Company response

Retailing shift

What next for beauty and personal care?

MARKET DATA

GLOBAL MACROECONOMIC ENVIRONMENT

GLOBAL INDUSTRY ENVIRONMENT

DISCLAIMER

SOURCES

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