Despite increased immigration levels, Canada’s population is ageing, and the birth rate is low and slowly falling, presenting strong obstacles to dynamic category growth. However, women are having children at a later age, with birth rates rising for women in their 30s more so than among women in their 20s.
The demand for sustainable and natural products is expected to rise over the forecast period, as millennial parents look for baby and child-specific versions of adult products with natural and sustainable ingredients and formulations. Brands like Hello Bello, which offers plant-based baby products such as Bubble Bath, and French dermocosmetic brand Mustela cater to this demand.
E-commerce is expected to grow over the forecast period, following a slowdown in 2022. Mass national retailers like Walmart Canada are expanding and investing in e-commerce, including online grocery shopping to make the experience more convenient and hassle-free.
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Understand the latest market trends and future growth opportunities for the Baby and Child-specific Products industry in Canada with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Baby and Child-specific Products industry in Canada, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Baby and Child-specific Products
Includes products for babies and toddlers aged 0-3 years and products for children under 11 years of age. Adult products with a secondary claim such as ‘suitable for children and sensitive skins’, are not included.See All of Our Definitions
This report originates from Passport, our Baby and Child-specific Products research and analysis database.
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