Executive Summary

Jun 2019
PROSPECTS
Performance positively impacted by sales of toiletries

Baby and child-specific toiletries posted the best performance within the category, particularly influenced by the good performance of fragrances. Fragrances are widely used by adults, as many local consumers consider it necessary to use fragrances on a daily basis.

Differentiated packaging types increase sales by targeting consumers who are more price conscious

As Brazilians continue to assume more rational behaviour towards consumption of many goods, manufacturers also adapted their offerings to target those who list cost-benefit ratio as a key attribute. Under baby and child-specific products, several companies increased the offerings in promo pack format.

COMPETITIVE LANDSCAPE
Johnson & Johnson continues to invest to maintain its leadership position

Johnson & Johnson is set to make one of its biggest investments in Brazil with the complete renewal of its traditional Johnson’s Baby line. In late 2018, the company announced the renewal of the entire line, with new packaging, new formulas and the repositioning of the brand by age and development phases of babies and children under the slogan “Purity that inspires” - this concept was adapted from the global tagline “Choose Gentle”.

Natura Cosméticos SA further increases its footprint within the category

Natura Cosméticos continues to regain value share within the category, thanks to its “Natura mamãe e bebê” brand. The brand is particularly strong under toiletries, with many of its products being praised by local consumers.

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Baby and Child-Specific Products in Brazil

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Overview

Discover the latest market trends and uncover sources of future market growth for the Baby and Child-specific Products industry in Brazil with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Baby and Child-specific Products industry in Brazil, our research will save you time and money while empowering you to make informed, profitable decisions.

The Baby and Child-specific Products in Brazil market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth  
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Baby and Child-specific Products in Brazil?
  • What are the major brands in Brazil?
  • What are the movements in unit prices across categories?
  • What is the penetration of premium baby care products?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Beauty and Personal Care market research database.

Baby and Child-Specific Products in Brazil - Category analysis

HEADLINES

PROSPECTS

Performance positively impacted by sales of toiletries
Differentiated packaging types increase sales by targeting consumers who are more price conscious

COMPETITIVE LANDSCAPE

Johnson & Johnson continues to invest to maintain its leadership position
Natura Cosméticos SA further increases its footprint within the category

CATEGORY DATA

Table 1 Sales of Baby and Child-specific Products by Category: Value 2013-2018
Table 2 Sales of Baby and Child-specific Products by Category: % Value Growth 2013-2018
Table 3 Sales of Baby and Child-specific Products by Premium vs Mass: % Value 2013-2018
Table 4 NBO Company Shares of Baby and Child-specific Products: % Value 2014-2018
Table 5 LBN Brand Shares of Baby and Child-specific Products: % Value 2015-2018
Table 6 LBN Brand Shares of Baby and Child-specific Skin Care: % Value 2015-2018
Table 7 LBN Brand Shares of Baby and Child-specific Sun Care: % Value 2015-2018
Table 8 LBN Brand Shares of Premium Baby and Child-specific Products: % Value 2015-2018
Table 9 Forecast Sales of Baby and Child-specific Products by Category: Value 2018-2023
Table 10 Forecast Sales of Baby and Child-specific Products by Category: % Value Growth 2018-2023
Table 11 Forecast Sales of Baby and Child-specific Products by Premium vs Mass: % Value 2018-2023

Beauty and Personal Care in Brazil - Industry Overview

EXECUTIVE SUMMARY

Slow recovery of beauty and personal care sales in Brazil
Truck drivers’ strike severely hits sales during first half of 2018
Top three players competing head to head to take first spot
Innovation remains important to drive sales
Sales of beauty and personal care items to grow in the coming years

MARKET DATA

Table 12 Sales of Beauty and Personal Care by Category: Value 2013-2018
Table 13 Sales of Beauty and Personal Care by Category: % Value Growth 2013-2018
Table 14 GBO Company Shares of Beauty and Personal Care: % Value 2014-2018
Table 15 NBO Company Shares of Beauty and Personal Care: % Value 2014-2018
Table 16 LBN Brand Shares of Beauty and Personal Care: % Value 2015-2018
Table 17 Penetration of Private Label in Beauty and Personal Care by Category: % Value 2013-2018
Table 18 Distribution of Beauty and Personal Care by Format: % Value 2013-2018
Table 19 Distribution of Beauty and Personal Care by Format and Category: % Value 2018
Table 20 Forecast Sales of Beauty and Personal Care by Category: Value 2018-2023
Table 21 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2018-2023

SOURCES

Summary 1 Research Sources