Country Report

Baby and Child-specific Products in

Baby and Child-Specific Products in Brazil

22 pages, May 2018

US$990

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Executive Summary

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If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PROSPECTS

Parents continue to favour purchases of baby-related products over items for themselves

Baby and child-specific products managed to post a relative good performance in 2017. Baby-related products are usually less negatively affected by worsening economic conditions.

Baby and child-specific toiletries should drive innovation

Baby and child-specific toiletries posted one of the best performances within the category mainly driven by sales of baby fragrances. An increasing number of companies are introducing newer products in retail venues, expanding already well-established behaviour from adults to children.

COMPETITIVE LANDSCAPE

Johnson & Johnson invests in strengthening its position

Johnson & Johnson invested over the last year of the review period to remain the leading player within the category. The company is focusing on improving the shopping experience for consumers in stores.

Companies launch smart communication advertisements to increase awareness

An increasing number of companies are introducing new formats to talk to their core audience. The leading companies appear to be driving such moves, which should continue to be positively welcomed by Brazilian consumers.

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Baby and Child-specifics Sample Report Baby and Child-specific Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Baby and Child-specific Products industry in Brazil with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Baby and Child-specific Products industry in Brazil, our research will save you time and money while empowering you to make informed, profitable decisions.

The Baby and Child-specific Products in Brazil market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Baby and Child-specific Products in Brazil?
What are the major brands in Brazil?
What are the movements in unit prices across categories?
What is the penetration of premium baby care products?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Beauty and Personal Care market research database.

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Baby and Child-Specific Products in Brazil - Category analysis

HEADLINES

PROSPECTS

Parents continue to favour purchases of baby-related products over items for themselves

Baby and child-specific toiletries should drive innovation

COMPETITIVE LANDSCAPE

Johnson & Johnson invests in strengthening its position

Companies launch smart communication advertisements to increase awareness

CATEGORY DATA

Table 1 Sales of Baby and Child-specific Products by Category: Value 2012-2017
Table 2 Sales of Baby and Child-specific Products by Category: % Value Growth 2012-2017
Table 3 Sales of Baby and Child-specific Products by Premium vs Mass: % Value 2012-2017
Table 4 NBO Company Shares of Baby and Child-specific Products: % Value 2013-2017
Table 5 LBN Brand Shares of Baby and Child-specific Products: % Value 2014-2017
Table 6 LBN Brand Shares of Baby and Child-specific Skin Care: % Value 2014-2017
Table 7 LBN Brand Shares of Baby and Child-specific Sun Care: % Value 2014-2017
Table 8 LBN Brand Shares of Premium Baby and Child-specific Products: % Value 2014-2017
Table 9 Forecast Sales of Baby and Child-specific Products by Category: Value 2017-2022
Table 10 Forecast Sales of Baby and Child-specific Products by Category: % Value Growth 2017-2022
Table 11 Forecast Sales of Baby and Child-specific Products by Premium vs Mass: % Value 2017-2022

Beauty and Personal Care in Brazil - Industry Overview

EXECUTIVE SUMMARY

2017 remains a challenging year for beauty and personal care in Brazil

Natura Cosméticos SA makes a bold move by acquiring The Body Shop

Natura Cosméticos regains leadership

Innovation trend intensifies in 2017

Positive outlook ahead, despite challenging short-term scenario

MARKET DATA

Table 12 Sales of Beauty and Personal Care by Category: Value 2012-2017
Table 13 Sales of Beauty and Personal Care by Category: % Value Growth 2012-2017
Table 14 GBO Company Shares of Beauty and Personal Care: % Value 2013-2017
Table 15 NBO Company Shares of Beauty and Personal Care: % Value 2013-2017
Table 16 LBN Brand Shares of Beauty and Personal Care: % Value 2014-2017
Table 17 Penetration of Private Label in Beauty and Personal Care by Category: % Value 2012-2017
Table 18 Distribution of Beauty and Personal Care by Format: % Value 2012-2017
Table 19 Distribution of Beauty and Personal Care by Format and Category: % Value 2017
Table 20 Forecast Sales of Beauty and Personal Care by Category: Value 2017-2022
Table 21 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2017-2022

Megatrends

Country Report

Baby and Child-Specific Products in Brazil

New Report Guarantee

Executive Summary

New Report Guarantee

PROSPECTS

Parents continue to favour purchases of baby-related products over items for themselves

Baby and child-specific toiletries should drive innovation

COMPETITIVE LANDSCAPE

Johnson & Johnson invests in strengthening its position

Companies launch smart communication advertisements to increase awareness

Samples

Overview

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Samples (FAQs about samples):

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Table of Contents

Baby and Child-Specific Products in Brazil - Category analysis

HEADLINES

PROSPECTS

Parents continue to favour purchases of baby-related products over items for themselves

Baby and child-specific toiletries should drive innovation

COMPETITIVE LANDSCAPE

Johnson & Johnson invests in strengthening its position

Companies launch smart communication advertisements to increase awareness

CATEGORY DATA

Beauty and Personal Care in Brazil - Industry Overview

EXECUTIVE SUMMARY

2017 remains a challenging year for beauty and personal care in Brazil

Natura Cosméticos SA makes a bold move by acquiring The Body Shop

Natura Cosméticos regains leadership

Innovation trend intensifies in 2017

Positive outlook ahead, despite challenging short-term scenario

MARKET DATA

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