There is still seen to be plenty of room for the category to grow over the forecast period, with sales expected to be driven by products for babies and toddlers. Indeed, new parents are increasingly aware of the specific needs of very young children, such as with regard to the sensitivity of their skin, for instance.
Despite positive growth being projected for baby and child specific products the category is still likely to face some threats that could limit its growth potential over the forecast period. For example, in the short term, high rates of inflation and declining purchasing power could lead parents to make more drastic consumption choices.
Consumers of baby and child-specific products are increasingly switching to products with fewer ingredients and more natural formulations, with these perceived as being gentler on the skin as well as being healthier for both children and the environment. This trend will likely be especially important in the case of babies and younger children as they are seen to be more sensitive and more at risk from the use of chemicals in products.
Delivery:
Files are delivered directly into your account soon after payment is received and any tax is certification is verified (where applicable).
This report comes in PDF with additional info in Excel included.
Understand the latest market trends and future growth opportunities for the Baby and Child-specific Products industry in Portugal with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Baby and Child-specific Products industry in Portugal, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Baby and Child-specific Products
Includes products for babies and toddlers aged 0-3 years and products for children under 11 years of age. Adult products with a secondary claim such as ‘suitable for children and sensitive skins’, are not included.
See All of Our DefinitionsThis report originates from Passport, our Baby and Child-specific Products research and analysis database.
If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extraction Free!