Country Report

Baby and Child-specific Products in

Baby and Child-Specific Products in Portugal

Jun 2019

US$990

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Executive Summary

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If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PROSPECTS

Lower birth rates affect sales in most categories

Portuguese birth rates and population aged 0-11 are expected to decline over the forecast period. This would represent a major structural threat to growth in volumes of baby and child-specific products.

Parents expected to prefer pharma products for their babies

The controversy surrounding the danger of hygiene products is even more pronounced when it comes to products for babies. Parents are increasingly aware of the potential danger of some ingredients, in particular chemicals, present in beauty and personal care products.

COMPETITIVE LANDSCAPE

Trusted multinationals led the category

The competitive landscape of baby and child-specific products is moderately fragmented in Portugal, led by multinationals. Portuguese tend to be quite brand-loyal when purchasing products for their children, particularly for their babies.

Limited new product developments

Baby and child-specific products was not a very dynamic area in terms of new product development in 2018. Manufacturers invested more in advertising their existing products than in new product launches.

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Baby and Child-specifics Sample Report Baby and Child-specific Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Baby and Child-specific Products industry in Portugal with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Baby and Child-specific Products industry in Portugal, our research will save you time and money while empowering you to make informed, profitable decisions.

The Baby and Child-specific Products in Portugal market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Baby and Child-specific Products in Portugal?
What are the major brands in Portugal?
What are the movements in unit prices across categories?
What is the penetration of premium baby care products?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Beauty and Personal Care market research database.

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Baby and Child-Specific Products in Portugal - Category analysis

HEADLINES

PROSPECTS

Lower birth rates affect sales in most categories

Parents expected to prefer pharma products for their babies

COMPETITIVE LANDSCAPE

Trusted multinationals led the category

Limited new product developments

CATEGORY DATA

Table 1 Sales of Baby and Child-specific Products by Category: Value 2013-2018
Table 2 Sales of Baby and Child-specific Products by Category: % Value Growth 2013-2018
Table 3 Sales of Baby and Child-specific Products by Premium vs Mass: % Value 2013-2018
Table 4 NBO Company Shares of Baby and Child-specific Products: % Value 2014-2018
Table 5 LBN Brand Shares of Baby and Child-specific Products: % Value 2015-2018
Table 6 LBN Brand Shares of Baby and Child-specific Skin Care: % Value 2015-2018
Table 7 LBN Brand Shares of Baby and Child-specific Sun Care: % Value 2015-2018
Table 8 LBN Brand Shares of Premium Baby and Child-specific Products: % Value 2015-2018
Table 9 Forecast Sales of Baby and Child-specific Products by Category: Value 2018-2023
Table 10 Forecast Sales of Baby and Child-specific Products by Category: % Value Growth 2018-2023
Table 11 Forecast Sales of Baby and Child-specific Products by Premium vs Mass: % Value 2018-2023

Beauty and Personal Care in Portugal - Industry Overview

EXECUTIVE SUMMARY

Beauty and personal care sees positive growth overall

Beauty and personal care products see further polarisation

L’Oréal Portugal Unipessoal strengthens its leadership

Innovation responds to more sophisticated demand

Beauty and personal care is set to record positive growth over the forecast period

MARKET DATA

Table 12 Sales of Beauty and Personal Care by Category: Value 2013-2018
Table 13 Sales of Beauty and Personal Care by Category: % Value Growth 2013-2018
Table 14 GBO Company Shares of Beauty and Personal Care: % Value 2014-2018
Table 15 NBO Company Shares of Beauty and Personal Care: % Value 2014-2018
Table 16 LBN Brand Shares of Beauty and Personal Care: % Value 2015-2018
Table 17 Penetration of Private Label in Beauty and Personal Care by Category: % Value 2013-2018
Table 18 Distribution of Beauty and Personal Care by Format: % Value 2013-2018
Table 19 Distribution of Beauty and Personal Care by Format and Category: % Value 2018
Table 20 Forecast Sales of Beauty and Personal Care by Category: Value 2018-2023
Table 21 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2018-2023

Megatrends

Country Report

Baby and Child-Specific Products in Portugal

New Report Guarantee

Executive Summary

New Report Guarantee

PROSPECTS

Lower birth rates affect sales in most categories

Parents expected to prefer pharma products for their babies

COMPETITIVE LANDSCAPE

Trusted multinationals led the category

Limited new product developments

Samples

Overview

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Samples (FAQs about samples):

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Table of Contents

Baby and Child-Specific Products in Portugal - Category analysis

HEADLINES

PROSPECTS

Lower birth rates affect sales in most categories

Parents expected to prefer pharma products for their babies

COMPETITIVE LANDSCAPE

Trusted multinationals led the category

Limited new product developments

CATEGORY DATA

Beauty and Personal Care in Portugal - Industry Overview

EXECUTIVE SUMMARY

Beauty and personal care sees positive growth overall

Beauty and personal care products see further polarisation

L’Oréal Portugal Unipessoal strengthens its leadership

Innovation responds to more sophisticated demand

Beauty and personal care is set to record positive growth over the forecast period

MARKET DATA

SOURCES

Why buy this report?

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Megatrends

Country Report

Baby and Child-Specific Products in Portugal

New Report Guarantee

Executive Summary

New Report Guarantee

PROSPECTS

Lower birth rates affect sales in most categories

Parents expected to prefer pharma products for their babies

COMPETITIVE LANDSCAPE

Trusted multinationals led the category

Limited new product developments

Samples

Overview

Why buy this report?

Samples (FAQs about samples):

Want to find out more about this report?

Table of Contents

Baby and Child-Specific Products in Portugal - Category analysis

HEADLINES

PROSPECTS

Lower birth rates affect sales in most categories

Parents expected to prefer pharma products for their babies

COMPETITIVE LANDSCAPE

Trusted multinationals led the category

Limited new product developments

CATEGORY DATA

Beauty and Personal Care in Portugal - Industry Overview

EXECUTIVE SUMMARY

Beauty and personal care sees positive growth overall

Beauty and personal care products see further polarisation

L’Oréal Portugal Unipessoal strengthens its leadership

Innovation responds to more sophisticated demand

Beauty and personal care is set to record positive growth over the forecast period

MARKET DATA

SOURCES

Why buy this report?

Want to find out more about this report?

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