Executive Summary

Jun 2019
PROSPECTS
Potential for baby and child-specific sun care

Baby and child-specific sun care saw strong current value growth in 2018. This category attracted many parents due to rising awareness of the dangers of UV rays.

Indonesia is an attractive market

Indonesia, as one of the most populated countries globally, has great potential. All categories within baby and child-specific products increased in current value terms in 2018, thanks to the increasing number of young couples.

Baby and child-specific toiletries leads baby and child-specific products

The significant growth in baby and child-specific products in 2018 was driven by baby and child-specific toiletries. Products such as baby shampoo and soap are amongst the most popular in the market.

COMPETITIVE LANDSCAPE
The Mitu brand leads baby and child-specific products

Mitu from Megasari Makmur has a long-standing presence in the Indonesian market. The brand led baby and child-specific products in the country in value terms in 2018, thanks to its wipes and toiletries.

International brands dominate

Baby and child-specific products was dominated by international brands during the review period. Major brands such as Zwitsal and Cussons Baby have a long presence in Indonesia.

The aggressive growth of internet retailing

As internet retailing emerges, the competition in baby and child-specific products is increasing. Many e-commerce players are trying to attract newlyweds and young mothers to shop by giving discounts, selling products in bundles, or offering free gifts.

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Baby and Child-Specific Products in Indonesia

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Overview

Discover the latest market trends and uncover sources of future market growth for the Baby and Child-specific Products industry in Indonesia with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Baby and Child-specific Products industry in Indonesia, our research will save you time and money while empowering you to make informed, profitable decisions.

The Baby and Child-specific Products in Indonesia market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth  
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Baby and Child-specific Products in Indonesia?
  • What are the major brands in Indonesia?
  • What are the movements in unit prices across categories?
  • What is the penetration of premium baby care products?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Beauty and Personal Care market research database.

Baby and Child-Specific Products in Indonesia - Category analysis

HEADLINES

PROSPECTS

Potential for baby and child-specific sun care
Indonesia is an attractive market
Baby and child-specific toiletries leads baby and child-specific products

COMPETITIVE LANDSCAPE

The Mitu brand leads baby and child-specific products
International brands dominate
The aggressive growth of internet retailing

CATEGORY DATA

Table 1 Sales of Baby and Child-specific Products by Category: Value 2013-2018
Table 2 Sales of Baby and Child-specific Products by Category: % Value Growth 2013-2018
Table 3 Sales of Baby and Child-specific Products by Premium vs Mass: % Value 2013-2018
Table 4 NBO Company Shares of Baby and Child-specific Products: % Value 2014-2018
Table 5 LBN Brand Shares of Baby and Child-specific Products: % Value 2015-2018
Table 6 LBN Brand Shares of Baby and Child-specific Skin Care: % Value 2015-2018
Table 7 LBN Brand Shares of Baby and Child-specific Sun Care: % Value 2015-2018
Table 8 Forecast Sales of Baby and Child-specific Products by Category: Value 2018-2023
Table 9 Forecast Sales of Baby and Child-specific Products by Category: % Value Growth 2018-2023
Table 10 Forecast Sales of Baby and Child-specific Products by Premium vs Mass: % Value 2018-2023

Beauty and Personal Care in Indonesia - Industry Overview

EXECUTIVE SUMMARY

The Indonesian market is attractive, bringing in more global and local brands
Consumers are willing to take loans to buy beauty products
Facial sheet masks and multifunction lip products are highlight products in 2018
Multinational companies continue to lead, but suffer from the competition
Strong growth is expected, but performances differ between categories

MARKET DATA

Table 11 Sales of Beauty and Personal Care by Category: Value 2013-2018
Table 12 Sales of Beauty and Personal Care by Category: % Value Growth 2013-2018
Table 13 GBO Company Shares of Beauty and Personal Care: % Value 2014-2018
Table 14 NBO Company Shares of Beauty and Personal Care: % Value 2014-2018
Table 15 LBN Brand Shares of Beauty and Personal Care: % Value 2015-2018
Table 16 Distribution of Beauty and Personal Care by Format: % Value 2013-2018
Table 17 Distribution of Beauty and Personal Care by Format and Category: % Value 2018
Table 18 Forecast Sales of Beauty and Personal Care by Category: Value 2018-2023
Table 19 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2018-2023

SOURCES

Summary 1 Research Sources