Baby and child-specific sun care saw strong current value growth in 2018. This category attracted many parents due to rising awareness of the dangers of UV rays.
Indonesia, as one of the most populated countries globally, has great potential. All categories within baby and child-specific products increased in current value terms in 2018, thanks to the increasing number of young couples.
The significant growth in baby and child-specific products in 2018 was driven by baby and child-specific toiletries. Products such as baby shampoo and soap are amongst the most popular in the market.
Mitu from Megasari Makmur has a long-standing presence in the Indonesian market. The brand led baby and child-specific products in the country in value terms in 2018, thanks to its wipes and toiletries.
Baby and child-specific products was dominated by international brands during the review period. Major brands such as Zwitsal and Cussons Baby have a long presence in Indonesia.
As internet retailing emerges, the competition in baby and child-specific products is increasing. Many e-commerce players are trying to attract newlyweds and young mothers to shop by giving discounts, selling products in bundles, or offering free gifts.
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This industry report originates from Passport, our Beauty and Personal Care market research database.