Sales of baby and child-specific products maintained overall positive growth in 2021, with COVID-19 not having any significant negative effect on current value sales. There was an ongoing slight shift towards premium baby and child-specific products, driven in part by a strong emphasis on natural baby products that are free of chemicals, which is becoming standard in Slovakia.
Reduced levels of travelling due to sanitary restrictions in Slovakia continued to harm sun care products for babies and children in 2021. The demand saw somewhat of a recovery in value sales mainly due to a higher unit price.
The baby and child-specific products category went through some modernisation recently to target different groups more precisely. Young children often object that they are not babies and hence they do not need to have products labelled as “baby care”, and therefore options for “kids” are widely available across the market.
Drugstores/parapharmacies is expected to remain the main distribution channel for baby and child-specific products in Slovakia during the forecast period, despite the increasing share of online purchases made by consumers. Demand for private label is expected to continue to grow.
Value sales of baby and child-specific products are forecast to continue to grow positively. As daily life returns to normality, a post-pandemic economic recovery will boost consumer confidence, helping to drive growth in discretionary expenditure.
Recent years have led to a spike in consumer interest in health and wellness. This trend is especially pronounced in baby and child-specific products, as Slovak parents seek products that are free of harmful chemicals.
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Understand the latest market trends and future growth opportunities for the Baby Care industry in Slovakia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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Baby Care
Includes products for babies and toddlers aged 0-3 years and products for children under 11 years of age. Adult products with a secondary claim such as ‘suitable for children and sensitive skins’, are not included.
See All of Our DefinitionsThis report originates from Passport, our Baby Care research and analysis database.
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