The birth rate (per ‘000 population) for Slovakia continued to fall gradually in 2022, and a similar downward trajectory is projected through the forecast period. While retail volume sales growth is likely to be modest in light of the gradual drop in the birth rate, the anticipated increase in average unit prices is set to maintain positive retail value (constant 2022 prices) growth over the forecast period.
Private label ranges are expected to continue to expand, including the launch more sophisticated products to challenge brands over the forecast period. In 2022, dm-Drogerie Markt’s babylove private label selection was extended to include biodegradable water baby wipes, while Lupilu by Lidl offered sensitive and dermo-approved baby wipes in addition to standard ones.
Despite a slight retail value share dip in 2022, e-commerce retains the potential to grow in baby and child-specific products in Slovakia. Slovak parents have acquired a habit of buying baby supplies like nappies and wipes online to benefit from home delivery and favourable prices.
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Understand the latest market trends and future growth opportunities for the Baby and Child-specific Products industry in Slovakia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Baby and Child-specific Products industry in Slovakia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Baby and Child-specific Products
Includes products for babies and toddlers aged 0-3 years and products for children under 11 years of age. Adult products with a secondary claim such as ‘suitable for children and sensitive skins’, are not included.See All of Our Definitions
This report originates from Passport, our Baby and Child-specific Products research and analysis database.
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