In 2021, baby and child-specific posted strong growth in retail volume and current value growth although high inflation has pushed up prices. Demand for baby and child-specific products remains underdeveloped by Western standards with the majority of purchases consisting of baby wipes and nappy rash treatments.
Generally, consumers do not tend to buy specific products for babies and children’s unless they are considered essential. The majority of consumers are on low incomes and therefore prefer to use universal, rather than specifically targeted products.
Johnson’s Baby is the leading brand in baby and child-specific products in 2021, being represented in Uzbekistan both directly by Johnson & Johnson and by distributor Baraka Inter Servis. The brand benefits from comparatively strong marketing support and widespread consumer trust and awareness positioned as a more premium brand.
Baby and child-specific will be driven by demographic shifts over the forecast period with high birth rates to remain robust in stark contrast to many Western markets. The rising birth rate will support retail volume growth as more parents come into the category.
Over the forecast period, it is expected that more affordable domestic brands will continue to gain value shares within baby and child-specific products. This trend will be bolstered by greater government support for local manufacturers giving these companies the opportunity to take share over the forecast period.
Demand may be negatively impacted by rising inflation which is very highly likely to occur across the Asia-Pacific region due to geopolitical turbulence and global supply shortages. Higher prices are expected to curb consumer demand for premium brands whilst providing an opportunity for economy brands to take share over the forecast period.
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Understand the latest market trends and future growth opportunities for the Baby Care industry in Uzbekistan with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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Baby Care
Includes products for babies and toddlers aged 0-3 years and products for children under 11 years of age. Adult products with a secondary claim such as ‘suitable for children and sensitive skins’, are not included.
See All of Our DefinitionsThis report originates from Passport, our Baby Care research and analysis database.
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