The rising baby and child population will drive robust growth over the forecast period, and improved spending power will drive demand, particularly for higher-priced products. The category is far from mature and has the scope to capture parts of a large population group who are using traditional, unpackaged products for their baby care.
As the economy recovers over the forecast period, baby and child-specific products in Nigeria is expected to grow. Due to the availability of cheap, traditional, unpackaged products, penetration for the category is still quite low in Nigeria.
Mass products have traditionally dominated baby and child-specific products in Nigeria due to the high proportion of the low-income population. However, middle to upper-income consumers demand premium or sub-premium products that offer value-added properties, such as natural ingredients that are skin-friendly.
Files are delivered directly into your account soon after payment is received and any tax is certification is verified (where applicable).
This report comes in PDF with additional info in Excel included.
Understand the latest market trends and future growth opportunities for the Baby and Child-specific Products industry in Nigeria with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Baby and Child-specific Products industry in Nigeria, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Baby and Child-specific Products
Includes products for babies and toddlers aged 0-3 years and products for children under 11 years of age. Adult products with a secondary claim such as ‘suitable for children and sensitive skins’, are not included.See All of Our Definitions
This report originates from Passport, our Baby and Child-specific Products research and analysis database.
If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extraction Free!