Country Report

Baby and Child-specific Products in

Baby and Child-Specific Products in Nigeria

May 2021

US$990

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Executive Summary

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If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

2020 IMPACT

Increasing price sensitivity due to rising inflation forces parents to prioritise expenditure on essential products in 2020

Increasing price sensitivity and weakening consumer sentiment due to the pandemic and subsequent lockdown resulted in subdued but positive demand for baby and child-specific products in 2020, while rising inflation drove up average unit prices across the category, resulting in higher current value growth but forcing consumers to prioritise their expenditure.

Low penetration rate of specific baby and child-specific products due to local preference for natural alternatives

Baby and child-specific hair care and skin care recorded the strongest volume declines in 2020 given rising price sensitivity and a prioritising of expenditure, forcing parents to choose products they deemed most essential, with many buying a narrower range of products and cutting back on spending on brands perceived as being less essential.

Smaller brands outperform leading multinationals due to increasing price sensitivity

Johnson & Johnson remained the leading player within baby and child-specific products in 2020 due to the strength of the Johnson's Baby name, longstanding presence, and wide distribution network. The company offers a wide variety of baby and child-specific products, although it is best known for its Johnson’s Baby Oil skin care brand, which is popular among more affluent parents due to its high quality compared with competing brands.

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Baby and Child-specifics Sample Report Baby and Child-specific Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Baby and Child-specific Products industry in Nigeria with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Baby and Child-specific Products industry in Nigeria, our research will save you time and money while empowering you to make informed, profitable decisions.

The Baby and Child-specific Products in Nigeria market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Baby and Child-specific Products in Nigeria?
What are the major brands in Nigeria?
What are the movements in unit prices across categories?
What is the penetration of premium baby care products?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Beauty and Personal Care market research database.

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Baby and Child-Specific Products in Nigeria - Category analysis

KEY DATA FINDINGS

2020 IMPACT

Increasing price sensitivity due to rising inflation forces parents to prioritise expenditure on essential products in 2020

Low penetration rate of specific baby and child-specific products due to local preference for natural alternatives

Smaller brands outperform leading multinationals due to increasing price sensitivity

RECOVERY AND OPPORTUNITIES

Improving demand from 2021 but earlier strong growth will be driven by more essential products

Rising urbanisation offers potential for further expansion of category

Local preference for natural ingredients offers potential for further development

CATEGORY DATA

Table 1 Sales of Baby and Child-specific Products by Category: Value 2015-2020
Table 2 Sales of Baby and Child-specific Products by Category: % Value Growth 2015-2020
Table 3 Sales of Baby and Child-specific Products by Premium vs Mass: % Value 2015-2020
Table 4 NBO Company Shares of Baby and Child-specific Products: % Value 2016-2020
Table 5 LBN Brand Shares of Baby and Child-specific Products: % Value 2017-2020
Table 6 LBN Brand Shares of Baby and Child-specific Skin Care: % Value 2017-2020
Table 7 Forecast Sales of Baby and Child-specific Products by Category: Value 2020-2025
Table 8 Forecast Sales of Baby and Child-specific Products by Category: % Value Growth 2020-2025
Table 9 Forecast Sales of Baby and Child-specific Products by Premium vs Mass: % Value 2020-2025

Beauty and Personal Care in Nigeria - Industry Overview

EXECUTIVE SUMMARY

COVID-19 impact on beauty and personal care

COVID-19 country impact

Company response

Retailing shift

What next for beauty and personal care?

Chart 1 Beauty and Personal Care Value Sales Growth Scenarios: 2018-2025
Chart 2 Beauty and Personal Care Impact of Soft Drivers on Value Sales: 2017-2025

MARKET DATA

Table 10 Sales of Beauty and Personal Care by Category: Value 2015-2020
Table 11 Sales of Beauty and Personal Care by Category: % Value Growth 2015-2020
Table 12 GBO Company Shares of Beauty and Personal Care: % Value 2016-2020
Table 13 NBO Company Shares of Beauty and Personal Care: % Value 2016-2020
Table 14 LBN Brand Shares of Beauty and Personal Care: % Value 2017-2020
Table 15 Distribution of Beauty and Personal Care by Format: % Value 2015-2020
Table 16 Distribution of Beauty and Personal Care by Format and Category: % Value 2020
Table 17 Forecast Sales of Beauty and Personal Care by Category: Value 2020-2025
Table 18 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2020-2025

Megatrends

Country Report

Baby and Child-Specific Products in Nigeria

New Report Guarantee

Executive Summary

New Report Guarantee

2020 IMPACT

Increasing price sensitivity due to rising inflation forces parents to prioritise expenditure on essential products in 2020

Low penetration rate of specific baby and child-specific products due to local preference for natural alternatives

Smaller brands outperform leading multinationals due to increasing price sensitivity

Samples

Overview

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Table of Contents

Baby and Child-Specific Products in Nigeria - Category analysis

KEY DATA FINDINGS

2020 IMPACT

Increasing price sensitivity due to rising inflation forces parents to prioritise expenditure on essential products in 2020

Low penetration rate of specific baby and child-specific products due to local preference for natural alternatives

Smaller brands outperform leading multinationals due to increasing price sensitivity

RECOVERY AND OPPORTUNITIES

Improving demand from 2021 but earlier strong growth will be driven by more essential products

Rising urbanisation offers potential for further expansion of category

Local preference for natural ingredients offers potential for further development

CATEGORY DATA

Beauty and Personal Care in Nigeria - Industry Overview

EXECUTIVE SUMMARY

COVID-19 impact on beauty and personal care

COVID-19 country impact

Company response

Retailing shift

What next for beauty and personal care?

MARKET DATA

GLOBAL MACROECONOMIC ENVIRONMENT

GLOBAL INDUSTRY ENVIRONMENT

DISCLAIMER

SOURCES

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