A lot of brands such as Johnson & Johnson provide online bundles that are not available in physical stores to motivate consumers to buy more when shopping via the internet. Furthermore, after the COVID-19 crisis and the related restrictions on movement and social contact, many consumers have come to permanently prefer online purchasing, as they find it more convenient, as well as more economical and offering a broader product range.
Baby and child-specific products are expected to witness strong value growth over the forecast period driven by the essential nature of these products. However, inflationary pressures and the weakness of the Egyptian pound will force price rises, and it may prove difficult for many families still struggling financially after the COVID-19 crisis.
When it comes to skin care, hair care, and baby care, some parents are very cautious about the products that they purchase for their babies. As a result, premium products will remain important for them, no matter how expensive they are, as these consumers believe that it is crucial to take care of their babies and avoid any harmful reactions.
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Understand the latest market trends and future growth opportunities for the Baby and Child-specific Products industry in Egypt with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Baby and Child-specific Products industry in Egypt, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Baby and Child-specific Products
Includes products for babies and toddlers aged 0-3 years and products for children under 11 years of age. Adult products with a secondary claim such as ‘suitable for children and sensitive skins’, are not included.See All of Our Definitions
This report originates from Passport, our Baby and Child-specific Products research and analysis database.
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