Baby and child-specific skin care is expected to witness robust value and volume growth over the forecast period, amid a growing need for products designed specifically for the child's body. Consequently, parents are expected to become more selective about the characteristics of the baby and child-specific products they purchase.
Baby wipes will demonstrate the fastest volume growth over the forecast period as these are frequently used by parents on a number of occasions, for example, when on a walk, at nursery/kindergarten, out on a trip and generally when there is no quick access to water. Parents prefer to use baby wipes that do not contain alcohol and are safe for the health of the child's skin.
Supermarkets will continue to take the largest retail value share in the forthcoming period. However, e-commerce is likely to gain further popularity and take share from supermarkets over time.
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Baby and Child-specific Products
Includes products for babies and toddlers aged 0-3 years and products for children under 11 years of age. Adult products with a secondary claim such as ‘suitable for children and sensitive skins’, are not included.See All of Our Definitions
This report originates from Passport, our Baby and Child-specific Products research and analysis database.
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