There is an opportunity to target conscious consumers with eco-friendly packaging and formulations in the coming years. Baby and child-specific products in Australia is still at an early stage in terms of innovation around sustainable packaging.
Baby and child-specific products is predicted to experience a steady period of growth in the coming years, supported by innovation, premium, and more sophisticated formulations as well as specialised products, such as those targeting specific age groups. An increasing number of players are expected to expand their adult ranges to specific baby and child-specific segments (targeting babies, younger children, and “tweens”), as customer segmentation has proven successful in generating additional value to consumers and profit to retailers and brand owners.
E-commerce continued to gain ground within baby and child-specific products in 2022, with this channel expected to gain further momentum over the forecast period as local consumers continue to favour the convenience of home delivery and broader availability. Retailers in Australia have invested significantly in their digital capabilities since the pandemic, which is anticipated to benefit overall adoption and purchasing through this channel.
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Understand the latest market trends and future growth opportunities for the Baby and Child-specific Products industry in Australia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Baby and Child-specific Products industry in Australia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Baby and Child-specific Products
Includes products for babies and toddlers aged 0-3 years and products for children under 11 years of age. Adult products with a secondary claim such as ‘suitable for children and sensitive skins’, are not included.See All of Our Definitions
This report originates from Passport, our Baby and Child-specific Products research and analysis database.
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