As mentioned previously, birth rates are a strong contributor to the development of baby and-child specific products. With the number of births expected to slow further over the forecast period, this will have a negative impact on volume sales.
Clean products made from minimal ingredients and with no fragrances or artificial activities will continue to be popular, with those endorsed by the Asthma and Allergy Association or holding the Nordic Swan Ecolabel offering extra reassurance to parents seeking non-irritating formulations. Smaller premium labels are expected to gain traction, as parents seek unique, high-quality alternatives to mainstream brands.
As mentioned previously, sun care was the best-performing category in 2022 and this trend is expected to continue over the forecast period..
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Understand the latest market trends and future growth opportunities for the Baby and Child-specific Products industry in Sweden with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Baby and Child-specific Products industry in Sweden, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Baby and Child-specific Products
Includes products for babies and toddlers aged 0-3 years and products for children under 11 years of age. Adult products with a secondary claim such as ‘suitable for children and sensitive skins’, are not included.See All of Our Definitions
This report originates from Passport, our Baby and Child-specific Products research and analysis database.
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