Country Report

Baby and Child-specific Products in

Baby and Child-Specific Products in Sweden

Apr 2021

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Executive Summary

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If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

2020 IMPACT

COVID-19 has only a small impact overall, but drives sales of baby wipes

After seeing slow but stable retail volume and current value growth rates for most of the review period, baby and child-specific products turned to slow decline by both measures in 2020, with falling sales in both the premium and mass segments. COVID-19 had only a small impact on the lives and habits of babies, children and adolescents.

Public opinion and minimal growth in the young population prevent growth

In 2020, demand for baby and child-specific products continued to be affected by negative public opinion about beauty and personal care products targeting children, particularly in the younger age groups. Swedish consumers are very cautious about allergy risks associated with most products intended for children, and the media regularly reports on the adverse health effects caused by these products.

The importance of online marketing and sales via e-commerce

Sales via e-commerce had already been seeing a steady increase in the review period. Online ordering and home delivery was increasingly popular for baby and child-specific products, particularly amongst single- or middle-income parents.

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Baby and Child-specifics Sample Report Baby and Child-specific Sample Data

Overview

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Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Baby and Child-specific Products industry in Sweden with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Baby and Child-specific Products industry in Sweden, our research will save you time and money while empowering you to make informed, profitable decisions.

The Baby and Child-specific Products in Sweden market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Baby and Child-specific Products in Sweden?
What are the major brands in Sweden?
What are the movements in unit prices across categories?
What is the penetration of premium baby care products?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Beauty and Personal Care market research database.

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Baby and Child-Specific Products in Sweden - Category analysis

KEY DATA FINDINGS

2020 IMPACT

COVID-19 has only a small impact overall, but drives sales of baby wipes

Public opinion and minimal growth in the young population prevent growth

The importance of online marketing and sales via e-commerce

RECOVERY AND OPPORTUNITIES

Swift return to growth and the former level of sales in 2021

Potential for growth in e-commerce as consumers look for different brands

Baby wipes set to maintain the strongest growth for hygiene reasons

CATEGORY DATA

Table 1 Sales of Baby and Child-specific Products by Category: Value 2015-2020
Table 2 Sales of Baby and Child-specific Products by Category: % Value Growth 2015-2020
Table 3 Sales of Baby and Child-specific Products by Premium vs Mass: % Value 2015-2020
Table 4 NBO Company Shares of Baby and Child-specific Products: % Value 2016-2020
Table 5 LBN Brand Shares of Baby and Child-specific Products: % Value 2017-2020
Table 6 LBN Brand Shares of Baby and Child-specific Skin Care: % Value 2017-2020
Table 7 LBN Brand Shares of Baby and Child-specific Sun Care: % Value 2017-2020
Table 8 LBN Brand Shares of Premium Baby and Child-specific Products: % Value 2017-2020
Table 9 Forecast Sales of Baby and Child-specific Products by Category: Value 2020-2025
Table 10 Forecast Sales of Baby and Child-specific Products by Category: % Value Growth 2020-2025
Table 11 Forecast Sales of Baby and Child-specific Products by Premium vs Mass: % Value 2020-2025

Beauty and Personal Care in Sweden - Industry Overview

EXECUTIVE SUMMARY

COVID-19 impact on beauty and personal care

COVID-19 country impact

Company response

Retailing shift

What next for beauty and personal care?

Chart 1 Beauty and Personal Care Value Sales Growth Scenarios: 2018-2025
Chart 2 Beauty and Personal Care Impact of Soft Drivers on Value Sales: 2017-2025

MARKET DATA

Table 12 Sales of Beauty and Personal Care by Category: Value 2015-2020
Table 13 Sales of Beauty and Personal Care by Category: % Value Growth 2015-2020
Table 14 GBO Company Shares of Beauty and Personal Care: % Value 2016-2020
Table 15 NBO Company Shares of Beauty and Personal Care: % Value 2016-2020
Table 16 LBN Brand Shares of Beauty and Personal Care: % Value 2017-2020
Table 17 Penetration of Private Label in Beauty and Personal Care by Category: % Value 2015-2020
Table 18 Distribution of Beauty and Personal Care by Format: % Value 2015-2020
Table 19 Distribution of Beauty and Personal Care by Format and Category: % Value 2020
Table 20 Forecast Sales of Beauty and Personal Care by Category: Value 2020-2025
Table 21 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2020-2025

Megatrends

Country Report

Baby and Child-Specific Products in Sweden

New Report Guarantee

Executive Summary

New Report Guarantee

2020 IMPACT

COVID-19 has only a small impact overall, but drives sales of baby wipes

Public opinion and minimal growth in the young population prevent growth

The importance of online marketing and sales via e-commerce

Samples

Overview

Why buy this report?

Samples (FAQs about samples):

Want to find out more about this report?

Table of Contents

Baby and Child-Specific Products in Sweden - Category analysis

KEY DATA FINDINGS

2020 IMPACT

COVID-19 has only a small impact overall, but drives sales of baby wipes

Public opinion and minimal growth in the young population prevent growth

The importance of online marketing and sales via e-commerce

RECOVERY AND OPPORTUNITIES

Swift return to growth and the former level of sales in 2021

Potential for growth in e-commerce as consumers look for different brands

Baby wipes set to maintain the strongest growth for hygiene reasons

CATEGORY DATA

Beauty and Personal Care in Sweden - Industry Overview

EXECUTIVE SUMMARY

COVID-19 impact on beauty and personal care

COVID-19 country impact

Company response

Retailing shift

What next for beauty and personal care?

MARKET DATA

GLOBAL MACROECONOMIC ENVIRONMENT

GLOBAL INDUSTRY ENVIRONMENT

DISCLAIMER

SOURCES

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