Country Report

Baby and Child-specific Products in

Baby and Child-Specific Products in Ireland

20 pages, May 2018

US$990

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Executive Summary

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PROSPECTS

Category to register retail value growth despite Brexit challenge

The greatest challenge to the industry will come from Brexit. Despite completing the first phase of Brexit negotiations at the end of 2017, there remained a lack of clarity about how a border between Ireland and Northern Ireland would work if the UK leaves the European Union Customs Union.

Consumer spending on natural ingredients likely to prove popular

The baby and child-specific products category is expected to see good retail value growth over the forecast period. The Irish economy steadily improved in recent years, which left surplus disposable income in consumers’ pockets and in turn allowed for positive volume sales of baby and child-specific products.

Growth will be driven by sales of nappy (diaper) rash treatments

Nappy (diaper) rash treatments is anticipated to the best fastest-growing category over the forecast period. This product is seen as an everyday essential for babies’ delicate skins, with ever-increasing demand for natural products free from parabens and chemicals, as parents seek the best for their baby.

COMPETITIVE LANDSCAPE

Johnson & Johnson Ireland Ltd lead sales due to its natural baby range

Johnson & Johnson (Ireland) Ltd remained the category leader in 2017. While the company’s retail value share continued to decline, it registered retail current value sales growth.

Natural positioning drives growth of WaterWipes

Irish Breeze gained the most value share in the category in 2017. Its strong performance was due to the considerable popularity of the WaterWipes brand.

Private label sales continue to grow at a slower pace

Private label penetration remained positive in 2017. Retail value growth continued but slowed down considerably compared to previous years when affordability was the most important attribute for cash-strapped parents.

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Baby and Child-specifics Sample Report Baby and Child-specific Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Baby and Child-specific Products industry in Ireland with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Baby and Child-specific Products industry in Ireland, our research will save you time and money while empowering you to make informed, profitable decisions.

The Baby and Child-specific Products in Ireland market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Baby and Child-specific Products in Ireland?
What are the major brands in Ireland?
What are the movements in unit prices across categories?
What is the penetration of premium baby care products?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Beauty and Personal Care market research database.

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Baby and Child-Specific Products in Ireland - Category analysis

HEADLINES

PROSPECTS

Category to register retail value growth despite Brexit challenge

Consumer spending on natural ingredients likely to prove popular

Growth will be driven by sales of nappy (diaper) rash treatments

COMPETITIVE LANDSCAPE

Johnson & Johnson Ireland Ltd lead sales due to its natural baby range

Natural positioning drives growth of WaterWipes

Private label sales continue to grow at a slower pace

CATEGORY DATA

Table 1 Sales of Baby and Child-specific Products by Category: Value 2012-2017
Table 2 Sales of Baby and Child-specific Products by Category: % Value Growth 2012-2017
Table 3 Sales of Baby and Child-specific Products by Premium vs Mass: % Value 2012-2017
Table 4 NBO Company Shares of Baby and Child-specific Products: % Value 2013-2017
Table 5 LBN Brand Shares of Baby and Child-specific Products: % Value 2014-2017
Table 6 LBN Brand Shares of Baby and Child-specific Skin Care: % Value 2014-2017
Table 7 LBN Brand Shares of Baby and Child-specific Sun Care: % Value 2014-2017
Table 8 LBN Brand Shares of Premium Baby and Child-specific Products: % Value 2014-2017
Table 9 Forecast Sales of Baby and Child-specific Products by Category: Value 2017-2022
Table 10 Forecast Sales of Baby and Child-specific Products by Category: % Value Growth 2017-2022
Table 11 Forecast Sales of Baby and Child-specific Products by Premium vs Mass: % Value 2017-2022

Beauty and Personal Care in Ireland - Industry Overview

EXECUTIVE SUMMARY

Disposable income levels rising and benefiting sales of beauty and personal care

An Post’s AddressPal eases cross-border shopping

L’Oréal (UK) Ltd is the leading player with strength in both premium and mass

Innovation remains a key driver of growth

Sales set to continue to grow despite the challenge of Brexit

MARKET DATA

Table 12 Sales of Beauty and Personal Care by Category: Value 2012-2017
Table 13 Sales of Beauty and Personal Care by Category: % Value Growth 2012-2017
Table 14 GBO Company Shares of Beauty and Personal Care: % Value 2013-2017
Table 15 NBO Company Shares of Beauty and Personal Care: % Value 2013-2017
Table 16 LBN Brand Shares of Beauty and Personal Care: % Value 2014-2017
Table 17 Penetration of Private Label in Beauty and Personal Care by Category: % Value 2012-2017
Table 18 Distribution of Beauty and Personal Care by Format: % Value 2012-2017
Table 19 Distribution of Beauty and Personal Care by Format and Category: % Value 2017
Table 20 Forecast Sales of Beauty and Personal Care by Category: Value 2017-2022
Table 21 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2017-2022

Megatrends

Country Report

Baby and Child-Specific Products in Ireland

New Report Guarantee

Executive Summary

New Report Guarantee

PROSPECTS

Category to register retail value growth despite Brexit challenge

Consumer spending on natural ingredients likely to prove popular

Growth will be driven by sales of nappy (diaper) rash treatments

COMPETITIVE LANDSCAPE

Johnson & Johnson Ireland Ltd lead sales due to its natural baby range

Natural positioning drives growth of WaterWipes

Private label sales continue to grow at a slower pace

Samples

Overview

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Table of Contents

Baby and Child-Specific Products in Ireland - Category analysis

HEADLINES

PROSPECTS

Category to register retail value growth despite Brexit challenge

Consumer spending on natural ingredients likely to prove popular

Growth will be driven by sales of nappy (diaper) rash treatments

COMPETITIVE LANDSCAPE

Johnson & Johnson Ireland Ltd lead sales due to its natural baby range

Natural positioning drives growth of WaterWipes

Private label sales continue to grow at a slower pace

CATEGORY DATA

Beauty and Personal Care in Ireland - Industry Overview

EXECUTIVE SUMMARY

Disposable income levels rising and benefiting sales of beauty and personal care

An Post’s AddressPal eases cross-border shopping

L’Oréal (UK) Ltd is the leading player with strength in both premium and mass

Innovation remains a key driver of growth

Sales set to continue to grow despite the challenge of Brexit

MARKET DATA

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