Country Report

Baby and Child-specific Products in

Baby and Child-Specific Products in Japan

20 pages, May 2018

US$990

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Executive Summary

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If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PROSPECTS

Continued birth rate drop leads to inevitable shrinking of baby and child-specific products

In 2017, the number of newborn babies was the lowest since records began in 1899. The drop is linked to the rise in female workforce participation and the limited support given by the government for raising children.

Sun care shows the strongest growth

Awareness of skin care and the importance of using child-specific products has increased among parents in Japan. Therefore, although the population of infants is declining, more and more parents are aware of child-specific skin care and are willing to invest in such products.

COMPETITIVE LANDSCAPE

Pigeon Corp maintains its strong share

Pigeon Corp retained the leading position in baby and child-specific products in 2017. The company has particularly strong shares in baby and child-specific sun care, hair care, and toiletries.

Kao Corp’s Merries introduces a skin care and toiletries line

In April 2017, Kao Corp launched a skin care and toiletries line under its Merries brand. Merries already holds strong shares in nappies/diapers and baby wipes.

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Baby and Child-specifics Sample Report Baby and Child-specific Sample Data

Overview

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Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Baby and Child-specific Products industry in Japan with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Baby and Child-specific Products industry in Japan, our research will save you time and money while empowering you to make informed, profitable decisions.

The Baby and Child-specific Products in Japan market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Baby and Child-specific Products in Japan?
What are the major brands in Japan?
What are the movements in unit prices across categories?
What is the penetration of premium baby care products?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Beauty and Personal Care market research database.

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Baby and Child-Specific Products in Japan - Category analysis

HEADLINES

PROSPECTS

Continued birth rate drop leads to inevitable shrinking of baby and child-specific products

Sun care shows the strongest growth

COMPETITIVE LANDSCAPE

Pigeon Corp maintains its strong share

Kao Corp’s Merries introduces a skin care and toiletries line

CATEGORY DATA

Table 1 Sales of Baby and Child-specific Products by Category: Value 2012-2017
Table 2 Sales of Baby and Child-specific Products by Category: % Value Growth 2012-2017
Table 3 Sales of Baby and Child-specific Products by Premium vs Mass: % Value 2012-2017
Table 4 NBO Company Shares of Baby and Child-specific Products: % Value 2013-2017
Table 5 LBN Brand Shares of Baby and Child-specific Products: % Value 2014-2017
Table 6 LBN Brand Shares of Baby and Child-specific Skin Care: % Value 2014-2017
Table 7 LBN Brand Shares of Baby and Child-specific Sun Care: % Value 2014-2017
Table 8 LBN Brand Shares of Premium Baby and Child-specific Products: % Value 2014-2017
Table 9 Forecast Sales of Baby and Child-specific Products by Category: Value 2017-2022
Table 10 Forecast Sales of Baby and Child-specific Products by Category: % Value Growth 2017-2022
Table 11 Forecast Sales of Baby and Child-specific Products by Premium vs Mass: % Value 2017-2022

Beauty and Personal Care in Japan - Industry Overview

EXECUTIVE SUMMARY

Continued growth supported by tourists and stable domestic demand

Success continues to be seen in products with added value or unique positioning

Domestic players continue to lead beauty and personal care

Innovative anti-ageing skin care products put a focus on efficacy

Positive growth forecast from continuation of existing trends

MARKET DATA

Table 12 Sales of Beauty and Personal Care by Category: Value 2012-2017
Table 13 Sales of Beauty and Personal Care by Category: % Value Growth 2012-2017
Table 14 GBO Company Shares of Beauty and Personal Care: % Value 2013-2017
Table 15 NBO Company Shares of Beauty and Personal Care: % Value 2013-2017
Table 16 LBN Brand Shares of Beauty and Personal Care: % Value 2014-2017
Table 17 Penetration of Private Label in Beauty and Personal Care by Category: % Value 2012-2017
Table 18 Distribution of Beauty and Personal Care by Format: % Value 2012-2017
Table 19 Distribution of Beauty and Personal Care by Format and Category: % Value 2017
Table 20 Forecast Sales of Beauty and Personal Care by Category: Value 2017-2022
Table 21 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2017-2022

Megatrends

Country Report

Baby and Child-Specific Products in Japan

New Report Guarantee

Executive Summary

New Report Guarantee

PROSPECTS

Continued birth rate drop leads to inevitable shrinking of baby and child-specific products

Sun care shows the strongest growth

COMPETITIVE LANDSCAPE

Pigeon Corp maintains its strong share

Kao Corp’s Merries introduces a skin care and toiletries line

Samples

Overview

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Table of Contents

Baby and Child-Specific Products in Japan - Category analysis

HEADLINES

PROSPECTS

Continued birth rate drop leads to inevitable shrinking of baby and child-specific products

Sun care shows the strongest growth

COMPETITIVE LANDSCAPE

Pigeon Corp maintains its strong share

Kao Corp’s Merries introduces a skin care and toiletries line

CATEGORY DATA

Beauty and Personal Care in Japan - Industry Overview

EXECUTIVE SUMMARY

Continued growth supported by tourists and stable domestic demand

Success continues to be seen in products with added value or unique positioning

Domestic players continue to lead beauty and personal care

Innovative anti-ageing skin care products put a focus on efficacy

Positive growth forecast from continuation of existing trends

MARKET DATA

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