Country Report

Baby and Child-specific Products in

Baby and Child-Specific Products in Tunisia

18 pages, May 2018

US$990

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Executive Summary

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PROSPECTS

Outlook for baby and child-specific products remains bright

Baby and child-specific products is expected to record healthy growth in value sales at constant 2017 prices over the forecast period. Aside from premiumisation and favourable demographic trends, the category’s performance will be bolstered by rising consumer awareness of the availability and benefits of different brands and product types.

Medicated baby and child-specific products set to record the best performance

Medicated baby and child-specific products is projected to record the highest growth in value sales at constant 2017 prices over the forecast period. The category will continue to benefit as rising awareness of the important role that proper hygiene plays in the health and wellbeing of children leads more parents to switch from standard to medicated products.

Demand set to remain strongest among middle- and high-income consumers

It is expected that demand for baby and child-specific products will remain strongest among middle- and high-income consumers over the forecast period. These consumers are not only better able to afford such products, but also more likely to be more aware of their specific benefits.

COMPETITIVE LANDSCAPE

CMC maintains its lead thanks to enduring popularity of Johnson’s Baby brand

Comptoir Maghrébin de Commerce (CMC) continued to lead baby and child-specific products in value terms in 2017. This local company is the distributor of the US brand Johnson’s Baby.

Arem Group records the biggest value share gain

Arem Group placed third in baby and child-specific products in value terms in 2017, and recorded the largest value share gain of any player in the category. This gain was driven by the positive performance of its Nivea brand, which enjoys strong loyalty and high recognition among Tunisian consumers thanks to indirect advertising campaigns conducted through foreign media channels.

Global brands continue to lead baby and child-specific products

While the competitive landscape within baby and child-specific products in Tunisia remained quite fragmented in 2017, global brands continued to account for the largest share of current value sales. International brands such as Johnson’s Baby, Nivea and Mixa are very active in terms of innovation, and renowned for always offering high quality products with attractive designs.

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Baby and Child-specifics Sample Report Baby and Child-specific Sample Data

Overview

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Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Baby and Child-specific Products industry in Tunisia with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Baby and Child-specific Products industry in Tunisia, our research will save you time and money while empowering you to make informed, profitable decisions.

The Baby and Child-specific Products in Tunisia market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Baby and Child-specific Products in Tunisia?
What are the major brands in Tunisia?
What are the movements in unit prices across categories?
What is the penetration of premium baby care products?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Beauty and Personal Care market research database.

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Baby and Child-Specific Products in Tunisia - Category analysis

HEADLINES

PROSPECTS

Outlook for baby and child-specific products remains bright

Medicated baby and child-specific products set to record the best performance

Demand set to remain strongest among middle- and high-income consumers

COMPETITIVE LANDSCAPE

CMC maintains its lead thanks to enduring popularity of Johnson’s Baby brand

Arem Group records the biggest value share gain

Global brands continue to lead baby and child-specific products

CATEGORY DATA

Table 1 Sales of Baby and Child-specific Products by Category: Value 2012-2017
Table 2 Sales of Baby and Child-specific Products by Category: % Value Growth 2012-2017
Table 3 Sales of Baby and Child-specific Products by Premium vs Mass: % Value 2012-2017
Table 4 NBO Company Shares of Baby and Child-specific Products: % Value 2013-2017
Table 5 LBN Brand Shares of Baby and Child-specific Products: % Value 2014-2017
Table 6 LBN Brand Shares of Baby and Child-specific Sun Care: % Value 2014-2017
Table 7 LBN Brand Shares of Premium Baby and Child-specific Products: % Value 2014-2017
Table 8 Forecast Sales of Baby and Child-specific Products by Category: Value 2017-2022
Table 9 Forecast Sales of Baby and Child-specific Products by Category: % Value Growth 2017-2022
Table 10 Forecast Sales of Baby and Child-specific Products by Premium vs Mass: % Value 2017-2022

Beauty and Personal Care in Tunisia - Industry Overview

EXECUTIVE SUMMARY

Growth in consumer spending on beauty and personal care remains slow

More affordable products gain ground in several categories

LIPP Distribution remains the market leader in value terms

Global trends influence new product developments in 2017

Outlook for the forecast period is bright

MARKET DATA

Table 11 Sales of Beauty and Personal Care by Category: Value 2012-2017
Table 12 Sales of Beauty and Personal Care by Category: % Value Growth 2012-2017
Table 13 GBO Company Shares of Beauty and Personal Care: % Value 2013-2017
Table 14 NBO Company Shares of Beauty and Personal Care: % Value 2013-2017
Table 15 LBN Brand Shares of Beauty and Personal Care: % Value 2014-2017
Table 16 Distribution of Beauty and Personal Care by Format: % Value 2012-2017
Table 17 Distribution of Beauty and Personal Care by Format and Category: % Value 2017
Table 18 Forecast Sales of Beauty and Personal Care by Category: Value 2017-2022
Table 19 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2017-2022

Megatrends

Country Report

Baby and Child-Specific Products in Tunisia

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Executive Summary

New Report Guarantee

PROSPECTS

Outlook for baby and child-specific products remains bright

Medicated baby and child-specific products set to record the best performance

Demand set to remain strongest among middle- and high-income consumers

COMPETITIVE LANDSCAPE

CMC maintains its lead thanks to enduring popularity of Johnson’s Baby brand

Arem Group records the biggest value share gain

Global brands continue to lead baby and child-specific products

Samples

Overview

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Table of Contents

Baby and Child-Specific Products in Tunisia - Category analysis

HEADLINES

PROSPECTS

Outlook for baby and child-specific products remains bright

Medicated baby and child-specific products set to record the best performance

Demand set to remain strongest among middle- and high-income consumers

COMPETITIVE LANDSCAPE

CMC maintains its lead thanks to enduring popularity of Johnson’s Baby brand

Arem Group records the biggest value share gain

Global brands continue to lead baby and child-specific products

CATEGORY DATA

Beauty and Personal Care in Tunisia - Industry Overview

EXECUTIVE SUMMARY

Growth in consumer spending on beauty and personal care remains slow

More affordable products gain ground in several categories

LIPP Distribution remains the market leader in value terms

Global trends influence new product developments in 2017

Outlook for the forecast period is bright

MARKET DATA

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