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Baby and Child-specific Products in
Tunisia

Country Report

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Executive Summary

Jun 2019
PROSPECTS
The outlook remains bright for baby and child-specific products

Baby and child-specific products is expected to record healthy growth in current value terms over the forecast period. In addition to favourable demographic trends, demand will be supported by rising consumer awareness of different brands and product types, in addition to increasing product availability.

The best performance is seen by medicated formats

Medicated baby and child-specific products is expected to record the highest growth within baby and child-specific products in current value terms over the forecast period, despite the fact that other categories are also expected to see double-digit CAGRs. The category will benefit from rising awareness of the important role that babies’ hygiene plays in their health and wellbeing, which will lead more parents to switch from standard to medicated products.

Demand continues to be supported by middle- and high-income consumers

Demand for baby and child-specific products is set to remain strong amongst middle- and high-income consumers over the forecast period. Such consumers tend to be better able to afford such products, and are more aware of their specific benefits.

COMPETITIVE LANDSCAPE
The exclusive distributor of Johnson’s Baby’s leads in 2018

Comptoir Maghrébin de Commerce (CMC) continued to lead baby and child-specific products in value terms in 2018, maintaining the same value share. This local company is the exclusive distributor of the US brand Johnson’s Baby, a global brand which has been highly popular in Tunisia for decades, especially in baby and child-specific hair care, skin care and baby wipes.

International brands remain in the lead

The competitive landscape within baby and child-specific products remained fragmented in 2018. However, global brands continued to account for the largest share of value sales.

Mass products dominate baby and child-specific products in Tunisia

In the current economic climate, offering products with affordable prices is a strong success factor, given the growth in inflation and the declining purchasing power of Tunisian consumers. As the prices of baby and child-specific products are already considered quite high by price-sensitive Tunisian consumers, mainly in the lower-income consumer group, mass products are expected to remain the most popular.

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Baby and Child-Specific Products in Tunisia

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Overview

Discover the latest market trends and uncover sources of future market growth for the Baby and Child-specific Products industry in Tunisia with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Baby and Child-specific Products industry in Tunisia, our research will save you time and money while empowering you to make informed, profitable decisions.

The Baby and Child-specific Products in Tunisia market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth  
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Baby and Child-specific Products in Tunisia?
  • What are the major brands in Tunisia?
  • What are the movements in unit prices across categories?
  • What is the penetration of premium baby care products?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Beauty and Personal Care market research database.

Baby and Child-Specific Products in Tunisia - Category analysis

HEADLINES

PROSPECTS

The outlook remains bright for baby and child-specific products
The best performance is seen by medicated formats
Demand continues to be supported by middle- and high-income consumers

COMPETITIVE LANDSCAPE

The exclusive distributor of Johnson’s Baby’s leads in 2018
International brands remain in the lead
Mass products dominate baby and child-specific products in Tunisia

CATEGORY DATA

Table 1 Sales of Baby and Child-specific Products by Category: Value 2013-2018
Table 2 Sales of Baby and Child-specific Products by Category: % Value Growth 2013-2018
Table 3 Sales of Baby and Child-specific Products by Premium vs Mass: % Value 2013-2018
Table 4 NBO Company Shares of Baby and Child-specific Products: % Value 2014-2018
Table 5 LBN Brand Shares of Baby and Child-specific Products: % Value 2015-2018
Table 6 LBN Brand Shares of Baby and Child-specific Sun Care: % Value 2015-2018
Table 7 LBN Brand Shares of Premium Baby and Child-specific Products: % Value 2015-2018
Table 8 Forecast Sales of Baby and Child-specific Products by Category: Value 2018-2023
Table 9 Forecast Sales of Baby and Child-specific Products by Category: % Value Growth 2018-2023
Table 10 Forecast Sales of Baby and Child-specific Products by Premium vs Mass: % Value 2018-2023

Beauty and Personal Care in Tunisia - Industry Overview

EXECUTIVE SUMMARY

Inflation sparks strong value growth in 2018
Affordable product offerings continue to gain ground
Henkel-Alki Tunisie continues to lead beauty and personal care
Health and beauty specialist retailers continues to lead distribution
A bright outlook for beauty and personal care

MARKET DATA

Table 11 Sales of Beauty and Personal Care by Category: Value 2013-2018
Table 12 Sales of Beauty and Personal Care by Category: % Value Growth 2013-2018
Table 13 GBO Company Shares of Beauty and Personal Care: % Value 2014-2018
Table 14 NBO Company Shares of Beauty and Personal Care: % Value 2014-2018
Table 15 LBN Brand Shares of Beauty and Personal Care: % Value 2015-2018
Table 16 Distribution of Beauty and Personal Care by Format: % Value 2013-2018
Table 17 Distribution of Beauty and Personal Care by Format and Category: % Value 2018
Table 18 Forecast Sales of Beauty and Personal Care by Category: Value 2018-2023
Table 19 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2018-2023

SOURCES

Summary 1 Research Sources