With the challenging economic situation in Romania unlikely be resolved before the end of the forecast period, baby and child-products is likely to continue struggling to generate strong sales growth as consumers will almost certainly remain reluctant to spend money unless absolutely necessary. Moreover, the economic slowdown that has flowed from the Ukraine conflict and subsequent high inflation is expected to hit younger consumers particularly hard and this makes it likely that significant numbers of Romanian couples will continue to postpone the decision to have children and start a family.
It is expected that the forecast period will see the popularity of private label baby and child-specific products soar as the adverse economic conditions encourage consumers to take steps to reduce spending wherever possible and save money at a time of pressure on household incomes. In particular, low-income households and those with moderate levels of income are expected to continue struggling due to high inflation, while the employment situation is not expected to be particularly favourable either as companies are starting to lay off considerable numbers of employees due to overstaffing.
While the majority of Romanians are expected to continue struggling to make ends meet due to the harsh economic conditions during the forecast period, it is also likely that the country’s high-income consumers will continue to demand expensive value-added baby and child-specific products as they will still be able to afford to buy such items whenever they choose. This is expected to provide a welcome boost to sales of baby and child-specific skin care products with a dermacosmetic positioning as well as all types of organic baby and child-specific products.
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Understand the latest market trends and future growth opportunities for the Baby and Child-specific Products industry in Romania with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Baby and Child-specific Products industry in Romania, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Baby and Child-specific Products
Includes products for babies and toddlers aged 0-3 years and products for children under 11 years of age. Adult products with a secondary claim such as ‘suitable for children and sensitive skins’, are not included.See All of Our Definitions
This report originates from Passport, our Baby and Child-specific Products research and analysis database.
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