Country Report

Baby and Child-specific Products in

Baby and Child-Specific Products in Romania

20 pages, May 2018

US$990

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Executive Summary

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PROSPECTS

Widening availability of multi-functional baby products

The changing needs and demands of parents are encouraging manufacturers to develop new baby and child-specific products, particularly with multi-functional properties. For example, companies are offering baby-specific products that can be used for both the hair and body.

Manufacturers focus on baby rather than child-specific products

In 2017, manufacturers remained more focused on baby-specific rather than child-specific products. A lack of parental education and a tradition for avoiding the use of beauty and personal care products on children have hindered the development of this area.

Growing demand for natural and organic baby products

One of the key drivers of the category’s growth in Romania has been rising demand for natural and organic baby products. Consumers are now aware of the problems caused by synthetic ingredients and have become more vocal about their desire to use products which are free from harmful toxins or parabens.

COMPETITIVE LANDSCAPE

Baby and child-specific products dominated by multinational players

Baby and child-specific products remained largely in the hands of multinational companies in 2017. However, domestic players were also present, for example Farmec and Cosmetic Plant, albeit with insignificant shares.

Innovation the key to success

Innovation will remain the key to success in baby-specific products, particularly in the organic space, thanks to the flourishing health and wellness trend. In addition, improving economic conditions are boosting the disposable incomes of many consumers, enabling them to spend more on higher quality products for their children.

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Baby and Child-specifics Sample Report Baby and Child-specific Sample Data

Overview

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Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Baby and Child-specific Products industry in Romania with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Baby and Child-specific Products industry in Romania, our research will save you time and money while empowering you to make informed, profitable decisions.

The Baby and Child-specific Products in Romania market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Baby and Child-specific Products in Romania?
What are the major brands in Romania?
What are the movements in unit prices across categories?
What is the penetration of premium baby care products?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Beauty and Personal Care market research database.

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Baby and Child-Specific Products in Romania - Category analysis

HEADLINES

PROSPECTS

Widening availability of multi-functional baby products

Manufacturers focus on baby rather than child-specific products

Growing demand for natural and organic baby products

COMPETITIVE LANDSCAPE

Baby and child-specific products dominated by multinational players

Innovation the key to success

CATEGORY DATA

Table 1 Sales of Baby and Child-specific Products by Category: Value 2012-2017
Table 2 Sales of Baby and Child-specific Products by Category: % Value Growth 2012-2017
Table 3 Sales of Baby and Child-specific Products by Premium vs Mass: % Value 2012-2017
Table 4 NBO Company Shares of Baby and Child-specific Products: % Value 2013-2017
Table 5 LBN Brand Shares of Baby and Child-specific Products: % Value 2014-2017
Table 6 LBN Brand Shares of Baby and Child-specific Skin Care: % Value 2014-2017
Table 7 LBN Brand Shares of Baby and Child-specific Sun Care: % Value 2014-2017
Table 8 LBN Brand Shares of Premium Baby and Child-specific Products: % Value 2014-2017
Table 9 Forecast Sales of Baby and Child-specific Products by Category: Value 2017-2022
Table 10 Forecast Sales of Baby and Child-specific Products by Category: % Value Growth 2017-2022
Table 11 Forecast Sales of Baby and Child-specific Products by Premium vs Mass: % Value 2017-2022

Beauty and Personal Care in Romania - Industry Overview

EXECUTIVE SUMMARY

Beauty and personal care in Romania continues to record healthy growth in 2017

What consumers look for in beauty and personal care products

Domestic companies gaining ground in the local beauty and personal care market

Internet retailing by far the fastest growing distribution channel in beauty and personal care

Niche and premium beauty and personal care categories to record the strongest growth over the forecast period

MARKET DATA

Table 12 Sales of Beauty and Personal Care by Category: Value 2012-2017
Table 13 Sales of Beauty and Personal Care by Category: % Value Growth 2012-2017
Table 14 GBO Company Shares of Beauty and Personal Care: % Value 2013-2017
Table 15 NBO Company Shares of Beauty and Personal Care: % Value 2013-2017
Table 16 LBN Brand Shares of Beauty and Personal Care: % Value 2014-2017
Table 17 Penetration of Private Label in Beauty and Personal Care by Category: % Value 2012-2017
Table 18 Distribution of Beauty and Personal Care by Format: % Value 2012-2017
Table 19 Distribution of Beauty and Personal Care by Format and Category: % Value 2017
Table 20 Forecast Sales of Beauty and Personal Care by Category: Value 2017-2022
Table 21 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2017-2022

Megatrends

Country Report

Baby and Child-Specific Products in Romania

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Executive Summary

New Report Guarantee

PROSPECTS

Widening availability of multi-functional baby products

Manufacturers focus on baby rather than child-specific products

Growing demand for natural and organic baby products

COMPETITIVE LANDSCAPE

Baby and child-specific products dominated by multinational players

Innovation the key to success

Samples

Overview

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Samples (FAQs about samples):

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Table of Contents

Baby and Child-Specific Products in Romania - Category analysis

HEADLINES

PROSPECTS

Widening availability of multi-functional baby products

Manufacturers focus on baby rather than child-specific products

Growing demand for natural and organic baby products

COMPETITIVE LANDSCAPE

Baby and child-specific products dominated by multinational players

Innovation the key to success

CATEGORY DATA

Beauty and Personal Care in Romania - Industry Overview

EXECUTIVE SUMMARY

Beauty and personal care in Romania continues to record healthy growth in 2017

What consumers look for in beauty and personal care products

Domestic companies gaining ground in the local beauty and personal care market

Internet retailing by far the fastest growing distribution channel in beauty and personal care

Niche and premium beauty and personal care categories to record the strongest growth over the forecast period

MARKET DATA

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