Country Report

Baby and Child-specific Products in

Baby and Child-Specific Products in Mexico

21 pages, May 2018

US$990

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Executive Summary

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PROSPECTS

Medicated baby and child-specific products and nappy (diaper) rash treatments post double-digit value growth

Medicated baby and child-specific products saw the fastest current value growth in 2017. The leading brand is Vitacilina Bebé by Taisho Pharmaceutical Co Ltd, a line extension of the traditional, long-established dermatological brand, Vitacilina.

Baby and child-specific sun care shows a poor performance in 2017

During 2017, consumption of some beauty and personal care categories was challenged by economic slowdown and inflation, which was at its highest rate since 2009. This environment has led consumers to be more cautious in deciding their expenditure.

COMPETITIVE LANDSCAPE

Kimberly-Clark de México leads baby and child-specific products

Kimberly-Clark de México SAB de CV led baby and child-specific products in 2017. The company owns the Kleen Bebé and Huggies brands, which are widely recognised and distributed through a variety of channels.

New brands enter baby and child-specific products

Although baby and child-specific products is dominated by strong brands such as Huggies, Johnson’s Baby, Grisi Ricitos de Oro and L’Oréal Kids, new players are still entering. Examples include Nuvel Bebé by Lavin Industrias SA de CV, a Mexican company with a core business involving a variety of skin care brands, and Baby Lubricare by Sedapure Internacional SA de CV, a company that also competes in hair care.

Innovation is a key competitive strategy of leading brands

During 2016 and 2017, baby and child-specific products saw new product development from leading companies, which launched new versions of their already much-recognised brands. An example is Johnson’s Intense Moisturizing hair care line (shampoo, conditioner, and combing cream) that targets children.

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Baby and Child-specifics Sample Report Baby and Child-specific Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Baby and Child-specific Products industry in Mexico with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Baby and Child-specific Products industry in Mexico, our research will save you time and money while empowering you to make informed, profitable decisions.

The Baby and Child-specific Products in Mexico market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Baby and Child-specific Products in Mexico?
What are the major brands in Mexico?
What are the movements in unit prices across categories?
What is the penetration of premium baby care products?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Beauty and Personal Care market research database.

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Baby and Child-Specific Products in Mexico - Category analysis

HEADLINES

PROSPECTS

Medicated baby and child-specific products and nappy (diaper) rash treatments post double-digit value growth

Baby and child-specific sun care shows a poor performance in 2017

COMPETITIVE LANDSCAPE

Kimberly-Clark de México leads baby and child-specific products

New brands enter baby and child-specific products

Innovation is a key competitive strategy of leading brands

CATEGORY DATA

Table 1 Sales of Baby and Child-specific Products by Category: Value 2012-2017
Table 2 Sales of Baby and Child-specific Products by Category: % Value Growth 2012-2017
Table 3 Sales of Baby and Child-specific Products by Premium vs Mass: % Value 2012-2017
Table 4 NBO Company Shares of Baby and Child-specific Products: % Value 2013-2017
Table 5 LBN Brand Shares of Baby and Child-specific Products: % Value 2014-2017
Table 6 LBN Brand Shares of Baby and Child-specific Skin Care: % Value 2014-2017
Table 7 LBN Brand Shares of Baby and Child-specific Sun Care: % Value 2014-2017
Table 8 LBN Brand Shares of Premium Baby and Child-specific Products: % Value 2014-2017
Table 9 Forecast Sales of Baby and Child-specific Products by Category: Value 2017-2022
Table 10 Forecast Sales of Baby and Child-specific Products by Category: % Value Growth 2017-2022
Table 11 Forecast Sales of Baby and Child-specific Products by Premium vs Mass: % Value 2017-2022

Beauty and Personal Care in Mexico - Industry Overview

EXECUTIVE SUMMARY

Beauty and personal care is a growing market in Mexico

Beauty and personal care internet retailing is the fastest growing channel

Strong international companies lead beauty and personal care

Innovation brings dynamism to beauty and personal care

Beauty and personal care expects further growth over the forecast period

MARKET DATA

Table 12 Sales of Beauty and Personal Care by Category: Value 2012-2017
Table 13 Sales of Beauty and Personal Care by Category: % Value Growth 2012-2017
Table 14 GBO Company Shares of Beauty and Personal Care: % Value 2013-2017
Table 15 NBO Company Shares of Beauty and Personal Care: % Value 2013-2017
Table 16 LBN Brand Shares of Beauty and Personal Care: % Value 2014-2017
Table 17 Penetration of Private Label in Beauty and Personal Care by Category: % Value 2012-2017
Table 18 Distribution of Beauty and Personal Care by Format: % Value 2012-2017
Table 19 Distribution of Beauty and Personal Care by Format and Category: % Value 2017
Table 20 Forecast Sales of Beauty and Personal Care by Category: Value 2017-2022
Table 21 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2017-2022

Megatrends

Country Report

Baby and Child-Specific Products in Mexico

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Executive Summary

New Report Guarantee

PROSPECTS

Medicated baby and child-specific products and nappy (diaper) rash treatments post double-digit value growth

Baby and child-specific sun care shows a poor performance in 2017

COMPETITIVE LANDSCAPE

Kimberly-Clark de México leads baby and child-specific products

New brands enter baby and child-specific products

Innovation is a key competitive strategy of leading brands

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Overview

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Samples (FAQs about samples):

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Table of Contents

Baby and Child-Specific Products in Mexico - Category analysis

HEADLINES

PROSPECTS

Medicated baby and child-specific products and nappy (diaper) rash treatments post double-digit value growth

Baby and child-specific sun care shows a poor performance in 2017

COMPETITIVE LANDSCAPE

Kimberly-Clark de México leads baby and child-specific products

New brands enter baby and child-specific products

Innovation is a key competitive strategy of leading brands

CATEGORY DATA

Beauty and Personal Care in Mexico - Industry Overview

EXECUTIVE SUMMARY

Beauty and personal care is a growing market in Mexico

Beauty and personal care internet retailing is the fastest growing channel

Strong international companies lead beauty and personal care

Innovation brings dynamism to beauty and personal care

Beauty and personal care expects further growth over the forecast period

MARKET DATA

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