Over the forecast period the presence and portfolios of private label baby and child-specific products are expected to grow significantly. Retailers such as dm-Drogerie Markt, Lidl, and Tesco have already established a strong reputation for offering high-quality products at affordable prices.
As the prevalence of skin allergies among parents and children rises, there is an increased demand for hypoallergenic shampoos, shower gels, and other baby and child-specific products. Hypoallergenic 2-in-1 products, such as Mixa or Ziaja bath gels, are also expected to gain popularity due to their multifunctionality.
Hungary is currently facing an ageing and shrinking population, prompting the government to introduce support programmes to encourage family growth. Initiatives such as the Newborn Loan (Babaváró Hitel) and CSOK for housing purchases are aimed at increasing the number of children in the country and should help to boost demand by improving purchasing power among parents with young children.
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Understand the latest market trends and future growth opportunities for the Baby and Child-specific Products industry in Hungary with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Baby and Child-specific Products industry in Hungary, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Baby and Child-specific Products
Includes products for babies and toddlers aged 0-3 years and products for children under 11 years of age. Adult products with a secondary claim such as ‘suitable for children and sensitive skins’, are not included.See All of Our Definitions
This report originates from Passport, our Baby and Child-specific Products research and analysis database.
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