Although France’s birth rate remains among the highest in Europe, it continues on a declining trend and this will inevitably dampen sales in baby and child-specific products. Economic insecurity, global warming and environmental upheavals, less generous family policies and an increasingly precarious health system are all factors which are making consumers cautious about starting or adding to their families in France.
In a cross-category trend, “clean beauty” and a natural positioning are becoming prerequisites for infants as well as adults. In fact, even more so, as products with natural ingredients, devoid of any controversial additives, offer a guarantee of reassurance for parents.
Blockchain technology trends for transparency and sustainability may also become more strongly emergent in baby and child-specific products over the forecast period. Brands such as Energie Fruit (Bloomup SASU), Clarins (Clarins SA), and LAO (which specialises in sustainable beauty care products with a focus on wellbeing), are using QR codes on their packaging, offering consumers access to the composition of the product/s, the origin of the raw materials and the packaging itself, along with the date and place of manufacture.
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Understand the latest market trends and future growth opportunities for the Baby and Child-specific Products industry in France with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Baby and Child-specific Products industry in France, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Baby and Child-specific Products
Includes products for babies and toddlers aged 0-3 years and products for children under 11 years of age. Adult products with a secondary claim such as ‘suitable for children and sensitive skins’, are not included.See All of Our Definitions
This report originates from Passport, our Baby and Child-specific Products research and analysis database.
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