Country Report

Baby and Child-specific Products in

Baby and Child-Specific Products in France

21 pages, May 2018

US$990

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Executive Summary

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PROSPECTS

The birth rate is on a downwards trend

The performance of baby and child-specific products closely correlates with the birth rate. For the third consecutive year, the birth rate was down in France in 2017 – 17,000 fewer babies than in 2016, according to INSEE, the National Institute of Statistics and Economic Studies.

Priority is given to naturalness; a long-lasting trend

The controversy surrounding the danger of hygiene products is even more pronounced when it comes to products for babies. The generation of millennials, who have already strongly turned to natural products, reacted very strongly to the controversy over baby products, especially as these young parents get information from the internet and via social networks, where anger rumbles.

Liniment or nothing

Liniment is the flagship product in baby and child-specific products, and this is set to continue. Liniment is a natural recipe with few ingredients, mixing oils and lime water.

COMPETITIVE LANDSCAPE

Products for atopic skin expand, and have a bright future

In contemporary society, many people, and notably babies, are developing more and more skin problems, including dry skin with atopic tendencies, which is characterised by extremely dry patches, known as atopic dermatitis. In 2017, a growing number of brands developed baby products for ultra-sensitive and atopic skin.

Restoring confidence in the category

In 2017, Mustela deployed a major communications campaign, with the objective of reassuring parents about the safety of its products. Mustela reminds consumers that all its formulae are safe – they are free from any ingredient that may be dangerous for babies.

The launch of non-active wipes

Non-active wipes are starting to be launched in the market, and an explosion in supply and sales is expected. Dodie wipes with olive oil and aloe vera, inspired by the composition of liniment, were launched in 2017, along with WaterWipes (Irish Breeze), which are presented as the purest wipes in the world, containing 99.

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Overview

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Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Baby and Child-specific Products industry in France with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Baby and Child-specific Products industry in France, our research will save you time and money while empowering you to make informed, profitable decisions.

The Baby and Child-specific Products in France market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Baby and Child-specific Products in France?
What are the major brands in France?
What are the movements in unit prices across categories?
What is the penetration of premium baby care products?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Beauty and Personal Care market research database.

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Baby and Child-Specific Products in France - Category analysis

HEADLINES

PROSPECTS

The birth rate is on a downwards trend

Priority is given to naturalness; a long-lasting trend

Liniment or nothing

COMPETITIVE LANDSCAPE

Products for atopic skin expand, and have a bright future

Restoring confidence in the category

The launch of non-active wipes

CATEGORY DATA

Table 1 Sales of Baby and Child-specific Products by Category: Value 2012-2017
Table 2 Sales of Baby and Child-specific Products by Category: % Value Growth 2012-2017
Table 3 Sales of Baby and Child-specific Products by Premium vs Mass: % Value 2012-2017
Table 4 NBO Company Shares of Baby and Child-specific Products: % Value 2013-2017
Table 5 LBN Brand Shares of Baby and Child-specific Products: % Value 2014-2017
Table 6 LBN Brand Shares of Baby and Child-specific Skin Care: % Value 2014-2017
Table 7 LBN Brand Shares of Baby and Child-specific Sun Care: % Value 2014-2017
Table 8 LBN Brand Shares of Premium Baby and Child-specific Products: % Value 2014-2017
Table 9 Forecast Sales of Baby and Child-specific Products by Category: Value 2017-2022
Table 10 Forecast Sales of Baby and Child-specific Products by Category: % Value Growth 2017-2022
Table 11 Forecast Sales of Baby and Child-specific Products by Premium vs Mass: % Value 2017-2022

Beauty and Personal Care in France - Industry Overview

EXECUTIVE SUMMARY

Brands innovate to follow consumers’ expectations and lifestyles

A holistic approach to health and beauty

Traditional brands see the importance of naturalness

Fresh cosmetics and personalisation are breakthrough innovations

Beauty and personal care set to see a highly personalised and holistic approach

MARKET DATA

Table 12 Sales of Beauty and Personal Care by Category: Value 2012-2017
Table 13 Sales of Beauty and Personal Care by Category: % Value Growth 2012-2017
Table 14 GBO Company Shares of Beauty and Personal Care: % Value 2013-2017
Table 15 NBO Company Shares of Beauty and Personal Care: % Value 2013-2017
Table 16 LBN Brand Shares of Beauty and Personal Care: % Value 2014-2017
Table 17 Penetration of Private Label in Beauty and Personal Care by Category: % Value 2012-2017
Table 18 Distribution of Beauty and Personal Care by Format: % Value 2012-2017
Table 19 Distribution of Beauty and Personal Care by Format and Category: % Value 2017
Table 20 Forecast Sales of Beauty and Personal Care by Category: Value 2017-2022
Table 21 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2017-2022

Megatrends

Country Report

Baby and Child-Specific Products in France

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Executive Summary

New Report Guarantee

PROSPECTS

The birth rate is on a downwards trend

Priority is given to naturalness; a long-lasting trend

Liniment or nothing

COMPETITIVE LANDSCAPE

Products for atopic skin expand, and have a bright future

Restoring confidence in the category

The launch of non-active wipes

Samples

Overview

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Samples (FAQs about samples):

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Table of Contents

Baby and Child-Specific Products in France - Category analysis

HEADLINES

PROSPECTS

The birth rate is on a downwards trend

Priority is given to naturalness; a long-lasting trend

Liniment or nothing

COMPETITIVE LANDSCAPE

Products for atopic skin expand, and have a bright future

Restoring confidence in the category

The launch of non-active wipes

CATEGORY DATA

Beauty and Personal Care in France - Industry Overview

EXECUTIVE SUMMARY

Brands innovate to follow consumers’ expectations and lifestyles

A holistic approach to health and beauty

Traditional brands see the importance of naturalness

Fresh cosmetics and personalisation are breakthrough innovations

Beauty and personal care set to see a highly personalised and holistic approach

MARKET DATA

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