With new regulation on the administration of children’s cosmetic products officially in place in 2022, the production, formulation and marketing of baby and child-specific products now have stricter supervision. In mid-2022, the National Medical Products Administration also proposed supplementary regulations, such as quality spot checks, to enhance the safety of baby and child-specific products.
The overall growth of baby and child-specific products is set to see a slowdown over the course of the forecast period, along with the contraction of the target population. However, this is not expected to depress demand for the upgrading of consumption when it comes to baby and child-specific products, especially with the continuous growth in purchasing power of younger parents, which is set to keep driving up the average unit price of baby and child-specific products in the forecast period.
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Understand the latest market trends and future growth opportunities for the Baby and Child-specific Products industry in China with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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Baby and Child-specific Products
Includes products for babies and toddlers aged 0-3 years and products for children under 11 years of age. Adult products with a secondary claim such as ‘suitable for children and sensitive skins’, are not included.See All of Our Definitions
This report originates from Passport, our Baby and Child-specific Products research and analysis database.
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