Consumer interest in health and wellness has surged in recent years, with the pandemic raising a spotlight on health and hygiene. This trend is especially pronounced in baby and child-specific products, as Croatian parents seek products that are free from harmful chemicals.
Value sales of baby and child-specific products are forecast to achieve positive growth in the forecast period. As daily life returns to normality, the post-pandemic economic recovery will boost consumer confidence, helping to drive growth in discretionary expenditure.
Drugstores/parapharmacies is expected to remain the main distribution channel for baby and child-specific products in Croatia during the forecast period, despite the increasing share of online purchases made by consumers. Demand for private label is expected to continue to grow, especially whilst inflation remains above average levels.
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Understand the latest market trends and future growth opportunities for the Baby and Child-specific Products industry in Croatia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
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Baby and Child-specific Products
Includes products for babies and toddlers aged 0-3 years and products for children under 11 years of age. Adult products with a secondary claim such as ‘suitable for children and sensitive skins’, are not included.See All of Our Definitions
This report originates from Passport, our Baby and Child-specific Products research and analysis database.
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