Country Report

Baby and Child-specific Products in

Baby and Child-Specific Products in Azerbaijan

20 pages, May 2018

US$990

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Executive Summary

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PROSPECTS

Demographic factors remain the key drivers for baby and child-specific products growth in 2017

During 2017, baby and child-specific products posted significant value growth, reflecting demographic increases and rising prices. Substantial price rises in 2017 were associated with currency vulnerability, bringing more expensive imports, reflected in local prices.

Emerging baby wipes are the best performer within baby and child-specific care in 2017

Baby wipes was the only category to post growth in both volume and current value terms in 2017. Baby wipes are highly regarded for their convenience, particularly for use away from home.

Rising awareness of baby and child-specific products will drive sales

During the forecast period, sales of baby and child-specific products are expected to grow, driven mainly by improved living standards of local consumers. Favourable macroeconomic conditions are expected to support a positive birth rate in the country, and increase the disposable incomes of citizens.

COMPETITIVE LANDSCAPE

Low local brand perception is reflected in rankings

In 2017, international brands led baby and child-specific care, while local brands remained negligible. Local consumers give preference to globally recognised brands with a long presence in Azerbaijan, and have low trust in national players.

Quality drives sales of baby and child-specific care

Local consumers remain very conscious about the quality of products they apply to their children, particularly new-born babies. For this reason, international brands continued to show positive dynamics in 2017.

Development of modern retailing opens up opportunities

Added-value benefits, such as products for sensitive skin or with extra vitamins, became an important contributor to the success of new product launches in 2017. Special designs with trendy cartoon characters, such as Spider-Man Spidermania by Linda PKF OOO, continued raising interest among children and their parents during the year.

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Baby and Child-specifics Sample Report Baby and Child-specific Sample Data

Overview

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Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Baby and Child-specific Products industry in Azerbaijan with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Baby and Child-specific Products industry in Azerbaijan, our research will save you time and money while empowering you to make informed, profitable decisions.

The Baby and Child-specific Products in Azerbaijan market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Baby and Child-specific Products in Azerbaijan?
What are the major brands in Azerbaijan?
What are the movements in unit prices across categories?
What is the penetration of premium baby care products?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Beauty and Personal Care market research database.

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Baby and Child-Specific Products in Azerbaijan - Category analysis

HEADLINES

PROSPECTS

Demographic factors remain the key drivers for baby and child-specific products growth in 2017

Emerging baby wipes are the best performer within baby and child-specific care in 2017

Rising awareness of baby and child-specific products will drive sales

COMPETITIVE LANDSCAPE

Low local brand perception is reflected in rankings

Quality drives sales of baby and child-specific care

Development of modern retailing opens up opportunities

CATEGORY DATA

Table 1 Sales of Baby and Child-specific Products by Category: Value 2012-2017
Table 2 Sales of Baby and Child-specific Products by Category: % Value Growth 2012-2017
Table 3 Sales of Baby and Child-specific Products by Premium vs Mass: % Value 2012-2017
Table 4 NBO Company Shares of Baby and Child-specific Products: % Value 2013-2017
Table 5 LBN Brand Shares of Baby and Child-specific Products: % Value 2014-2017
Table 6 LBN Brand Shares of Baby and Child-specific Sun Care: % Value 2014-2017
Table 7 Forecast Sales of Baby and Child-specific Products by Category: Value 2017-2022
Table 8 Forecast Sales of Baby and Child-specific Products by Category: % Value Growth 2017-2022
Table 9 Forecast Sales of Baby and Child-specific Products by Premium vs Mass: % Value 2017-2022

Beauty and Personal Care in Azerbaijan - Industry Overview

EXECUTIVE SUMMARY

Beauty and personal care grows in 2017, driven by rising prices of imported products

Beauty and personal care maturing, with growing availability of products, driven by rapid development of modern retailing

International players led beauty and personal care

New product launches target eastern beauty perceptions

Beauty and personal care to flourish over the forecast period

MARKET DATA

Table 10 Sales of Beauty and Personal Care by Category: Value 2012-2017
Table 11 Sales of Beauty and Personal Care by Category: % Value Growth 2012-2017
Table 12 GBO Company Shares of Beauty and Personal Care: % Value 2013-2017
Table 13 NBO Company Shares of Beauty and Personal Care: % Value 2013-2017
Table 14 LBN Brand Shares of Beauty and Personal Care: % Value 2014-2017
Table 15 Distribution of Beauty and Personal Care by Format: % Value 2012-2017
Table 16 Distribution of Beauty and Personal Care by Format and Category: % Value 2017
Table 17 Forecast Sales of Beauty and Personal Care by Category: Value 2017-2022
Table 18 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2017-2022

Megatrends

Country Report

Baby and Child-Specific Products in Azerbaijan

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Executive Summary

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PROSPECTS

Demographic factors remain the key drivers for baby and child-specific products growth in 2017

Emerging baby wipes are the best performer within baby and child-specific care in 2017

Rising awareness of baby and child-specific products will drive sales

COMPETITIVE LANDSCAPE

Low local brand perception is reflected in rankings

Quality drives sales of baby and child-specific care

Development of modern retailing opens up opportunities

Samples

Overview

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Table of Contents

Baby and Child-Specific Products in Azerbaijan - Category analysis

HEADLINES

PROSPECTS

Demographic factors remain the key drivers for baby and child-specific products growth in 2017

Emerging baby wipes are the best performer within baby and child-specific care in 2017

Rising awareness of baby and child-specific products will drive sales

COMPETITIVE LANDSCAPE

Low local brand perception is reflected in rankings

Quality drives sales of baby and child-specific care

Development of modern retailing opens up opportunities

CATEGORY DATA

Beauty and Personal Care in Azerbaijan - Industry Overview

EXECUTIVE SUMMARY

Beauty and personal care grows in 2017, driven by rising prices of imported products

Beauty and personal care maturing, with growing availability of products, driven by rapid development of modern retailing

International players led beauty and personal care

New product launches target eastern beauty perceptions

Beauty and personal care to flourish over the forecast period

MARKET DATA

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