Competitive Landscape
Johnson’S Baby Strengthens Parental Trust through Localised Launches
Analysis of company shares in baby and child-specific products reveals a fragmented competitive landscape, with no single player approaching dominance. In 2025, Johnson & Johnson Vietnam Co Ltd held the largest value share at 10%, down from 11% in 2020, while other prominent competitors such as Bübchen-Werk Ewald Hermes Pharmazeutische Fabrik GmbH and Minh Viet International JSC held just 6% share.
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Overview:
Understand the latest market trends and future growth opportunities for the Baby and Child-specific Products industry in Vietnam with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Baby and Child-specific Products industry in Vietnam, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Baby and Child-specific Products in Vietnam report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Baby and Child-specific Products in Vietnam?
- Which are the leading brands in Vietnam?
- How are products distributed in Vietnam?
- To what extent is e-commerce changing the retail environment and consumer demand?
- How are sales of mass versus premium beauty products evolving?
- Which products are seeing rising demand in the wake of COVID-19?
- Why are changing lifestyles and consumer behaviour patterns stimulating growth of some categories but not others?
- How is the macroeconomic environment shaping demand?
- Where is future growth expected to be most dynamic?
Baby and Child-Specific Products in Vietnam - Category analysis
Key Data Insights
Johnson’S Baby Builds Trust with Gentle 2-In-1 Formula as Parents Demand Safety
Johnson’S Baby Builds Trust with Gentle 2-In-1 Formula as Parents Demand Safety
Recalls Drive Shift to Trusted Essentials and Compliance-Focused Brands
Safety and Consumer Trust Outpace Nascent Sustainability Trends
Parents to Prioritise Safety and Trust as Routines Evolve
Rising Parental Awareness to Further Drive Strong Growth of Baby and Child-Specific Sun Care
Simplified Routines and Compliance to Reshape Competitive Landscape
Johnson’S Baby Strengthens Parental Trust through Localised Launches
Con Cung Accelerates Omnichannel Expansion to Capture Parental Trust
Beauty and Personal Care in Vietnam - Industry Overview
Digital-First Launches Accelerate Social Commerce-Driven Growth
Key Data Insights
Digital-First Launches Accelerate Social Commerce-Driven Growth
Skin Care Brands Use Science-Backed Actives to Boost Trust
Regulatory Scrutiny Shifts Influencer-Led Launches toward Trust and Compliance
Premiumisation to Reshape Consumer Routines and Spending
Social Commerce and Ingredient Transparency to Drive New Purchasing Habits
L’Oréal Strengthens Leadership as Local Rivals Remain Niche
Offline Specialists and Modern Grocers Sustain Shopper Trust and Trial
Retail E-Commerce Accelerates Value as Social Commerce Scales Launches
Retail Collaborations and Omnichannel Launches Redefine Shopper Engagement
Country Reports Disclaimer
The following categories and subcategories are included:
Baby and Child-specific Products
- Baby and Child-specific Hair Care
- Baby and Child-specific Skin Care
- Baby and Child-specific Sun Care
- Baby and Child-specific Toiletries
- Baby Wipes
- Medicated Baby and Child-specific Products
- Nappy (Diaper) Rash Treatments
Baby and Child-specific Products
Includes products for babies and toddlers aged 0-3 years and products for children under 11 years of age. Adult products with a secondary claim such as ‘suitable for children and sensitive skins’, are not included.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Baby and Child-specific Products research and analysis database.
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