Vietnam was heavily affected by the Coronavirus (COVID-19) pandemic and its economic impact in 2021. Spikes in infections and lockdowns and curfews were witnessed between spring and autumn 2021.
In 2021, with the application of Directive No 16 in cities like Ho Chi Minh City, Hanoi and Da Nang and provinces in the Mekong Delta, the delivery of beauty and personal care products was, in general, not permitted from the end of July 2021 to the end of the review period. However, mother and child specialist stores were permitted to open during this period.
Johnson & Johnson Vietnam Co Ltd remained the leading player in the highly fragmented landscape of baby and child-specific products in 2021. This performance was mainly due to the ongoing popularity and trust in its Johnson’s Baby brand.
All categories of baby and child-specific products are expected to bounce back from 2022, with healthy retail volume and value (constant 2021 prices) growth anticipated in line with economic recovery and a return to pre-pandemic lifestyles. For example, baby and child-specific sun care, which saw the steepest declines in 2020, is expected to see the highest retail volume and value (constant 2021 prices) growth in 2022 and 2023.
The offer of natural/organic and herbal baby and child-specific products is likely to remain small in the forecast period due to high pricing, low brand awareness and a limited distribution network. However, as consumers are expected to become more aware of and pay more attention to the benefits of ingredients for their children and/or the environment, the presence of natural and organic baby and child-specific brands and products is expected to continue to grow gradually.
Over the forecast period, the government is expected to support companies in the digital transformation process, help to strengthen the capacity of infrastructure systems and back services for e-commerce. Government support in such areas has grown in importance in the wake of the COVID-19 crisis, which exerted strong pressure on companies and their activities and investments.
Files are delivered directly into your account soon after payment is received and any tax is certification is verified (where applicable).
This report comes in PDF with additional info in Excel included.
Understand the latest market trends and future growth opportunities for the Baby Care industry in Vietnam with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Baby Care industry in Vietnam, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Includes products for babies and toddlers aged 0-3 years and products for children under 11 years of age. Adult products with a secondary claim such as ‘suitable for children and sensitive skins’, are not included.See All of Our Definitions
This report originates from Passport, our Baby Care research and analysis database.
If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extraction Free!