Strong and rising current value growth rates are expected for baby and child-specific products in the forecast period, with current value growth expected across all categories, and recovery to the pre-pandemic level of sales in 2023. This is in large part likely to be due to government policies to support the birth rate.
Global brands are forecast to continue to lead baby and child-specific products in Vietnam in the forecast period. Johnson’s Baby from Johnson & Johnson has maintained its lead for years, as it is a trusted, top-of-mind brand name, and offers various product options.
With the expansion of mother and baby specialist retailers outside urban areas, in the forecast period this channel is expected to remain important, since consumers buy baby and child-specific products from such outlets, especially well-known retailers, to ensure the quality and origin of the products they purchase. Even though the average unit price is sometimes slightly higher than in traditional stores or via online channels, the customer service is relatively good, and professional consultations and advice are valued by first-time parents.
Files are delivered directly into your account soon after payment is received and any tax is certification is verified (where applicable).
This report comes in PDF with additional info in Excel included.
Understand the latest market trends and future growth opportunities for the Baby and Child-specific Products industry in Vietnam with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Baby and Child-specific Products industry in Vietnam, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Baby and Child-specific Products
Includes products for babies and toddlers aged 0-3 years and products for children under 11 years of age. Adult products with a secondary claim such as ‘suitable for children and sensitive skins’, are not included.See All of Our Definitions
This report originates from Passport, our Baby and Child-specific Products research and analysis database.
If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extraction Free!