Country Report

Baby and Child-specific Products in

Baby and Child-Specific Products in Vietnam

May 2021

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Executive Summary

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If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

2020 IMPACT

Ongoing slow growth trend and higher price sensitivity result in suppressed sales

Baby and child-specific products continued to see positive growth in 2020, although value and volume growth were slower than seen in 2019. Although the Vietnamese economy was still able to maintain positive performance in 2020, the majority of consumers struggled to meet their needs and looked at ways to economise.

New product developments stimulated by rising health awareness trends and enhanced by COVID-19

Despite the depressed growth seen, players were still active in product innovations in 2020, thus to attract consumers’ attention and stimulate sales. New products were typically aimed at high-income consumers who are less likely to have been affected by COVID-19-related difficulties.

Johnson & Johnson maintains lead thanks to innovative livestream marketing

Johnson & Johnson Vietnam Co Ltd maintained its lead in baby and child-specific products in 2020 and saw small growth in value shares, thanks to the ongoing success of its Johnson’s Baby brand. In particular, Johnson’s Baby Top To Toe remains popular thanks to its affordable price and the convenience of it being an all-in-one style product; plus the new Aloe Vera Green Tea range was very much welcomed by consumers.

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Baby and Child-specifics Sample Report Baby and Child-specific Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Baby and Child-specific Products industry in Vietnam with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Baby and Child-specific Products industry in Vietnam, our research will save you time and money while empowering you to make informed, profitable decisions.

The Baby and Child-specific Products in Vietnam market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Baby and Child-specific Products in Vietnam?
What are the major brands in Vietnam?
What are the movements in unit prices across categories?
What is the penetration of premium baby care products?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Beauty and Personal Care market research database.

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Baby and Child-Specific Products in Vietnam - Category analysis

KEY DATA FINDINGS

2020 IMPACT

Ongoing slow growth trend and higher price sensitivity result in suppressed sales

New product developments stimulated by rising health awareness trends and enhanced by COVID-19

Johnson & Johnson maintains lead thanks to innovative livestream marketing

RECOVERY AND OPPORTUNITIES

Bounceback expected in 2021 as consumer spending power recovers

Suppressed birth rates ultimately mean lower sales over mid- to longer-term forecast period

Premiumisation trends set to lead innovation, as players focus on ramping up their value sales

CATEGORY DATA

Table 1 Sales of Baby and Child-specific Products by Category: Value 2015-2020
Table 2 Sales of Baby and Child-specific Products by Category: % Value Growth 2015-2020
Table 3 Sales of Baby and Child-specific Products by Premium vs Mass: % Value 2015-2020
Table 4 NBO Company Shares of Baby and Child-specific Products: % Value 2016-2020
Table 5 LBN Brand Shares of Baby and Child-specific Products: % Value 2017-2020
Table 6 LBN Brand Shares of Baby and Child-specific Skin Care: % Value 2017-2020
Table 7 LBN Brand Shares of Baby and Child-specific Sun Care: % Value 2017-2020
Table 8 Forecast Sales of Baby and Child-specific Products by Category: Value 2020-2025
Table 9 Forecast Sales of Baby and Child-specific Products by Category: % Value Growth 2020-2025
Table 10 Forecast Sales of Baby and Child-specific Products by Premium vs Mass: % Value 2020-2025

Beauty and Personal Care in Vietnam - Industry Overview

EXECUTIVE SUMMARY

COVID-19 impact on beauty and personal care

COVID-19 country impact

Company response

Retailing shift

What next for beauty and personal care?

Chart 1 Beauty and Personal Care Value Sales Growth Scenarios: 2018-2025
Chart 2 Beauty and Personal Care Impact of Soft Drivers on Value Sales: 2017-2025

MARKET DATA

Table 11 Sales of Beauty and Personal Care by Category: Value 2015-2020
Table 12 Sales of Beauty and Personal Care by Category: % Value Growth 2015-2020
Table 13 GBO Company Shares of Beauty and Personal Care: % Value 2016-2020
Table 14 NBO Company Shares of Beauty and Personal Care: % Value 2016-2020
Table 15 LBN Brand Shares of Beauty and Personal Care: % Value 2017-2020
Table 16 Distribution of Beauty and Personal Care by Format: % Value 2015-2020
Table 17 Distribution of Beauty and Personal Care by Format and Category: % Value 2020
Table 18 Forecast Sales of Beauty and Personal Care by Category: Value 2020-2025
Table 19 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2020-2025

Megatrends

Country Report

Baby and Child-Specific Products in Vietnam

New Report Guarantee

Executive Summary

New Report Guarantee

2020 IMPACT

Ongoing slow growth trend and higher price sensitivity result in suppressed sales

New product developments stimulated by rising health awareness trends and enhanced by COVID-19

Johnson & Johnson maintains lead thanks to innovative livestream marketing

Samples

Overview

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Samples (FAQs about samples):

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Table of Contents

Baby and Child-Specific Products in Vietnam - Category analysis

KEY DATA FINDINGS

2020 IMPACT

Ongoing slow growth trend and higher price sensitivity result in suppressed sales

New product developments stimulated by rising health awareness trends and enhanced by COVID-19

Johnson & Johnson maintains lead thanks to innovative livestream marketing

RECOVERY AND OPPORTUNITIES

Bounceback expected in 2021 as consumer spending power recovers

Suppressed birth rates ultimately mean lower sales over mid- to longer-term forecast period

Premiumisation trends set to lead innovation, as players focus on ramping up their value sales

CATEGORY DATA

Beauty and Personal Care in Vietnam - Industry Overview

EXECUTIVE SUMMARY

COVID-19 impact on beauty and personal care

COVID-19 country impact

Company response

Retailing shift

What next for beauty and personal care?

MARKET DATA

GLOBAL MACROECONOMIC ENVIRONMENT

GLOBAL INDUSTRY ENVIRONMENT

DISCLAIMER

SOURCES

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