In 2018, baby and child-specific products continued to experience slower value and volume growth. It is mainly because Vietnam’s birth rate has dropped to the lowest in the world whereas its infertility rate jumped to the highest rate, according to the World Health Organization and a study of Reproductive Endocrinology and Infertility Association in 2018.
In 2018, the Reproductive Endocrinology and Infertility Association predicted that the infertility rate will keep increasing over the forecast period due to unhealthy lifestyles and a polluted environment. Although the government is planning to decrease environment pollution and is encouraging people to exercise more, at the beginning of 2019 it had no sustainable policy in place to solve these problems effectively.
In 2018, pharma baby and child-specific products received more attention from consumers due to increasing environmental pollution and higher living standards. In Vietnam, Cetaphil or La Roche Posay were amongst the few popular pharma brands offering baby and child-specific products during the review period.
In 2018, Johnson & Johnson Vietnam (Johnson’s Baby) continued to lead baby and child-specific products, mainly thanks to its familiar brand name and its wide distribution network across the country. Although Johnson & Johnson Vietnam has continuously lost value share to international and other competitors in the last few years due to a major scandal in 2012 concerning chemical ingredients (such as formaldehyde) in its products, the company is recovering gradually thanks to a huge effort of company to launch new products, expand the market and conduct marketing campaign in 2018.
In 2018, famous international brands in Vietnam such as Johnson & Johnson Vietnam, Bübchen-Werk Ewald Hermes Pharmazeutische Fabrik and Pigeon Corp continued to hold the leading value shares on the strength of their product quality, wide distribution networks and reliable brand names in Vietnam. Meanwhile, the presence of domestic players continued to be limited in baby and child-specific products in Vietnam.
Since Vietnam has recently become a member of various international organisations, especially the Trans-Pacific Partnership and APEC, it has become an attractive country for foreign countries to invest in and the various M&A events recorded between 2017 and 2018 are evidence of its potential. This, together with the low birth rate recorded in 2018, is leading to a more competitive landscape for both new and existing players within baby and child-specific products seeking to attract more interest from Vietnamese consumers.
You have no recently viewed reports.
Why not browse through our Featured or Trending Reports to see what we have to offer?
Discover the latest market trends and uncover sources of future market growth for the Baby and Child-specific Products industry in Vietnam with research from Euromonitor's team of in-country analysts.
Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.
If you're in the Baby and Child-specific Products industry in Vietnam, our research will save you time and money while empowering you to make informed, profitable decisions.
The Baby and Child-specific Products in Vietnam market research report includes:
Our market research reports answer questions such as:
Why buy this report?
This industry report originates from Passport, our Beauty and Personal Care market research database.