Dermocosmetics brands are expected to gain popularity in baby and child-specific skin care over the forecast period as parents are increasingly seeking products that minimise any possible aggravation or irritation to their babies’ skin, be that from ingredients, fragrances, scents or pigments, which differentiates the category from adult products. Since the skin of babies is very sensitive, reinforcing its protection remains a very popular feature among young parents.
After recording declining sales in real value terms (at 2022 constant prices) in 2021 and 2022, there is expected to be renewed interest in baby and child-specific products as the forecast period progresses, helped by investment in formulations. With beauty enthusiast Millennials and Gen Z consumers becoming new parents, there is clear demand for baby brands to offer the same variety of ingredients and claims as products in these consumers’ own beauty regimens.
The pandemic has made eco-health and ethics more important to consumers around the globe. Sustainably-produced products, recyclable/recycled packaging and purpose-driven positioning have become a post-pandemic trend.
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Understand the latest market trends and future growth opportunities for the Baby and Child-specific Products industry in USA with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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Baby and Child-specific Products
Includes products for babies and toddlers aged 0-3 years and products for children under 11 years of age. Adult products with a secondary claim such as ‘suitable for children and sensitive skins’, are not included.See All of Our Definitions
This report originates from Passport, our Baby and Child-specific Products research and analysis database.
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