Country Report

Baby and Child-specific Products in

Baby and Child-Specific Products in the US

22 pages, May 2018

US$990

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Executive Summary

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PROSPECTS

Steady growth for baby and child-specific skin care

Like other beauty and personal care categories, baby and child-specific products in the US is experiencing robust demand for natural products that are safe for everyday use. Some benefits have always been present, such as hypoallergenic, fragrance-free, hydration, moisturising and calming.

The rise of a clean or organic positioning

Premiumisation is a notable driver in baby and child-specific products in the US, resulting in new entrants with a clean or organic positioning. Three factors contributed to this trend: the uptick of births in recent years in the US increased the target audience; parents are having fewer children and have more resources to spend per child; and concern is growing about the harmful effects of ingredients.

Millennial mothers drive premiumisation

Whilst the mass segment still dominates baby and child-specific products, the premium segment is seeing faster growth. The premiumisation of baby and child-specific products is being driven by millennial mothers.

COMPETITIVE LANDSCAPE

Amazon Elements sees the fastest growth in baby wipes

Amazon’s private label line in baby wipes, Amazon Elements, saw the fastest growth in this category in 2017. This product is exclusively available for Amazon Prime members, and is also part of Prime Pantry, which is Amazon’s subscription service for everyday essentials.

Babies ‘R’ Us set to liquidate its US stores in 2018

In September 2017, big box retailer Toys ‘R’ Us filed for bankruptcy. The retailer, which also owns Babies ‘R’ Us, a nationwide chain of baby specialists, had been struggling for years to adapt to changing consumer habits, which favoured online purchasing and high-tech gadgets.

The launch of brands with the National Eczema Association’s Seal of Acceptance

Some brands capitalised on the demand for baby and child-specific skin care products that treat allergens and eczema by applying for the National Eczema Association’s Seal of Acceptance. This seal identifies products that have been tested for use by people with eczema or severe skin conditions.

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Baby and Child-specifics Sample Report Baby and Child-specific Sample Data

Overview

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Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Baby and Child-specific Products industry in USA with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Baby and Child-specific Products industry in USA, our research will save you time and money while empowering you to make informed, profitable decisions.

The Baby and Child-specific Products in USA market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Baby and Child-specific Products in USA?
What are the major brands in USA?
What are the movements in unit prices across categories?
What is the penetration of premium baby care products?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Beauty and Personal Care market research database.

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Baby and Child-Specific Products in the US - Category analysis

HEADLINES

PROSPECTS

Steady growth for baby and child-specific skin care

The rise of a clean or organic positioning

Millennial mothers drive premiumisation

COMPETITIVE LANDSCAPE

Amazon Elements sees the fastest growth in baby wipes

Babies ‘R’ Us set to liquidate its US stores in 2018

The launch of brands with the National Eczema Association’s Seal of Acceptance

CATEGORY DATA

Table 1 Sales of Baby and Child-specific Products by Category: Value 2012-2017
Table 2 Sales of Baby and Child-specific Products by Category: % Value Growth 2012-2017
Table 3 Sales of Baby and Child-specific Products by Premium vs Mass: % Value 2012-2017
Table 4 NBO Company Shares of Baby and Child-specific Products: % Value 2013-2017
Table 5 LBN Brand Shares of Baby and Child-specific Products: % Value 2014-2017
Table 6 LBN Brand Shares of Baby and Child-specific Skin Care: % Value 2014-2017
Table 7 LBN Brand Shares of Baby and Child-specific Sun Care: % Value 2014-2017
Table 8 LBN Brand Shares of Premium Baby and Child-specific Products: % Value 2014-2017
Table 9 Forecast Sales of Baby and Child-specific Products by Category: Value 2017-2022
Table 10 Forecast Sales of Baby and Child-specific Products by Category: % Value Growth 2017-2022
Table 11 Forecast Sales of Baby and Child-specific Products by Premium vs Mass: % Value 2017-2022

Beauty and Personal Care in the US - Industry Overview

EXECUTIVE SUMMARY

The concept of natural taps into different areas, lacking a standard definition

Established brands invest in emerging, indie and niche products

Trending ingredients heavily feature in new launches across categories

Millennials’ purchasing power increases, driving trends

Internet retailing grows in significance

MARKET DATA

Table 12 Sales of Beauty and Personal Care by Category: Value 2012-2017
Table 13 Sales of Beauty and Personal Care by Category: % Value Growth 2012-2017
Table 14 GBO Company Shares of Beauty and Personal Care: % Value 2013-2017
Table 15 NBO Company Shares of Beauty and Personal Care: % Value 2013-2017
Table 16 LBN Brand Shares of Beauty and Personal Care: % Value 2014-2017
Table 17 Penetration of Private Label in Beauty and Personal Care by Category: % Value 2012-2017
Table 18 Distribution of Beauty and Personal Care by Format: % Value 2012-2017
Table 19 Distribution of Beauty and Personal Care by Format and Category: % Value 2017
Table 20 Forecast Sales of Beauty and Personal Care by Category: Value 2017-2022
Table 21 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2017-2022

Megatrends

Country Report

Baby and Child-Specific Products in the US

New Report Guarantee

Executive Summary

New Report Guarantee

PROSPECTS

Steady growth for baby and child-specific skin care

The rise of a clean or organic positioning

Millennial mothers drive premiumisation

COMPETITIVE LANDSCAPE

Amazon Elements sees the fastest growth in baby wipes

Babies ‘R’ Us set to liquidate its US stores in 2018

The launch of brands with the National Eczema Association’s Seal of Acceptance

Samples

Overview

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Samples (FAQs about samples):

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Table of Contents

Baby and Child-Specific Products in the US - Category analysis

HEADLINES

PROSPECTS

Steady growth for baby and child-specific skin care

The rise of a clean or organic positioning

Millennial mothers drive premiumisation

COMPETITIVE LANDSCAPE

Amazon Elements sees the fastest growth in baby wipes

Babies ‘R’ Us set to liquidate its US stores in 2018

The launch of brands with the National Eczema Association’s Seal of Acceptance

CATEGORY DATA

Beauty and Personal Care in the US - Industry Overview

EXECUTIVE SUMMARY

The concept of natural taps into different areas, lacking a standard definition

Established brands invest in emerging, indie and niche products

Trending ingredients heavily feature in new launches across categories

Millennials’ purchasing power increases, driving trends

Internet retailing grows in significance

MARKET DATA

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