Baby and child-specific products in the Netherlands saw an improvement in current value growth in 2021, although retail volume growth weakened slightly compared to 2020 levels. The COVID-19 crisis had only a minor influence in 2021 on baby and child-specific products as it did in 2020.
The trend towards expensive green products within baby and child-specific products gained traction in 2021 as more parents switched towards natural/skin friendly brands, often at the expense of well-developed brands with a strong legacy. Leading category brands such as Zwitsal, owned by Unilever, are being challenged by natural brands such as Naïf, which has seen a surge in popularity over the review period.
After a substantial decline in demand for sun care sales in 2020, the category made a partial recovery in 2021 posting solid growth in current value terms. Travel restrictions were still in place during most of 2021, but they were less severe than the year prior renewing demand for sun care.
The outlook for baby and child-specific products is positive. The category is expected to see a strong recovery over the forecast period with premium products taking an increasing share of value sales.
Baby and child-specific sun care is the category, which was hit hard by the COVID-19 crisis, is expected to see the strongest performance over the forecast period. Travel is likely to fully recover and other outside activities such as taking trips to the beach are also likely to see a return to normal.
A growing affinity for online shopping among young parents will drive e-commerce in this category. Nappies/diapers are bulky items which are frequently ordered online by young parents as this channel offers convenience and competitive prices.
Files are delivered directly into your account soon after payment is received and any tax is certification is verified (where applicable).
This report comes in PDF with additional info in Excel included.
Understand the latest market trends and future growth opportunities for the Baby Care industry in Netherlands with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Baby Care industry in Netherlands, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Includes products for babies and toddlers aged 0-3 years and products for children under 11 years of age. Adult products with a secondary claim such as ‘suitable for children and sensitive skins’, are not included.See All of Our Definitions
This report originates from Passport, our Baby Care research and analysis database.
If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extraction Free!