Baby and child-specific products have a positive outlook, and are forecasted to experience growth due to further price increases and the popularity of premium products on the landscape. Sun care products will also see growth as the travel sector recovers further.
As the market for baby and child-specific products continues to evolve, certain categories are expected to see differing growth levels. While more mature categories such as hair care and skin care products for babies and children may not see a very impressive increase in sales, the baby and child-specific toiletries category is expected to see relatively high levels of growth.
As a company that has gained recognition, established a strong distribution network, and a positive consumer image, NAÏF seems well-positioned to make a significant impact on the market. The company, founded in 2013, will continue to erode the share of the Zwitsal brand, which has been the dominant brand in the category for almost 100 years.
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Understand the latest market trends and future growth opportunities for the Baby and Child-specific Products industry in Netherlands with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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Baby and Child-specific Products
Includes products for babies and toddlers aged 0-3 years and products for children under 11 years of age. Adult products with a secondary claim such as ‘suitable for children and sensitive skins’, are not included.See All of Our Definitions
This report originates from Passport, our Baby and Child-specific Products research and analysis database.
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