Country Report

Baby and Child-specific Products in

Baby and Child-Specific Products in the Netherlands

Apr 2021

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Executive Summary

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If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

2020 IMPACT

An unaffected supply and periods of home seclusion support growth in baby and child-specific products in 2020

Most categories within baby and child-specific products in the Netherlands recorded low single-digit growth in 2020. The COVID-19 crisis had a minor influence which led parents to stock up on baby and child-specific products during March and April, in particular.

Baby and child-specific sun care declines as a result of travel restrictions and reduced outdoor activities

On the whole, most baby and child-specific products suffered very few negative consequences from the outbreak of COVID-19 in the Netherlands in 2020. Baby and child-specific sun care was the only category which recorded a decline in its sales value.

Niche players offering natural and clean products gain further traction in 2020 despite COVID-19’s economic impact

While the COVID-19 crisis led to greater economic uncertainty in 2020, the existing trend towards parents opting for more expensive green products within baby and child-specific products was sustained, and even intensified. Parents in the Netherlands are unwilling to compromise on the quality of the products they buy for their children and increasingly see the need to avoid ranges which are perceived as chemical, unnatural or polluting.

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Baby and Child-specifics Sample Report Baby and Child-specific Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Baby and Child-specific Products industry in Netherlands with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Baby and Child-specific Products industry in Netherlands, our research will save you time and money while empowering you to make informed, profitable decisions.

The Baby and Child-specific Products in Netherlands market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Baby and Child-specific Products in Netherlands?
What are the major brands in Netherlands?
What are the movements in unit prices across categories?
What is the penetration of premium baby care products?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Beauty and Personal Care market research database.

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Baby and Child-Specific Products in the Netherlands - Category analysis

KEY DATA FINDINGS

2020 IMPACT

An unaffected supply and periods of home seclusion support growth in baby and child-specific products in 2020

Baby and child-specific sun care declines as a result of travel restrictions and reduced outdoor activities

Niche players offering natural and clean products gain further traction in 2020 despite COVID-19’s economic impact

RECOVERY AND OPPORTUNITIES

The growing number of single-parent households buying smaller packaging formats is one factor behind the expected value growth of baby and child-specific products

Baby and child-specific sun care expected to recover in alignment with the resumption of global travel post-COVID-19

Increasing demand for skin- and eco-friendly baby and child-specific products expected to benefit niche players and encourage rival products from multinationals

CATEGORY DATA

Table 1 Sales of Baby and Child-specific Products by Category: Value 2015-2020
Table 2 Sales of Baby and Child-specific Products by Category: % Value Growth 2015-2020
Table 3 Sales of Baby and Child-specific Products by Premium vs Mass: % Value 2015-2020
Table 4 NBO Company Shares of Baby and Child-specific Products: % Value 2016-2020
Table 5 LBN Brand Shares of Baby and Child-specific Products: % Value 2017-2020
Table 6 LBN Brand Shares of Baby and Child-specific Skin Care: % Value 2017-2020
Table 7 LBN Brand Shares of Baby and Child-specific Sun Care: % Value 2017-2020
Table 8 LBN Brand Shares of Premium Baby and Child-specific Products: % Value 2017-2020
Table 9 Forecast Sales of Baby and Child-specific Products by Category: Value 2020-2025
Table 10 Forecast Sales of Baby and Child-specific Products by Category: % Value Growth 2020-2025
Table 11 Forecast Sales of Baby and Child-specific Products by Premium vs Mass: % Value 2020-2025

Beauty and Personal Care in the Netherlands - Industry Overview

EXECUTIVE SUMMARY

COVID-19 impact on beauty and personal care

COVID-19 country impact

Company response

Retailing shift

What next for beauty and personal care?

Chart 1 Beauty and Personal Care Value Sales Growth Scenarios: 2018-2025
Chart 2 Beauty and Personal Care Impact of Soft Drivers on Value Sales: 2017-2025

MARKET DATA

Table 12 Sales of Beauty and Personal Care by Category: Value 2015-2020
Table 13 Sales of Beauty and Personal Care by Category: % Value Growth 2015-2020
Table 14 GBO Company Shares of Beauty and Personal Care: % Value 2016-2020
Table 15 NBO Company Shares of Beauty and Personal Care: % Value 2016-2020
Table 16 LBN Brand Shares of Beauty and Personal Care: % Value 2017-2020
Table 17 Penetration of Private Label in Beauty and Personal Care by Category: % Value 2015-2020
Table 18 Distribution of Beauty and Personal Care by Format: % Value 2015-2020
Table 19 Distribution of Beauty and Personal Care by Format and Category: % Value 2020
Table 20 Forecast Sales of Beauty and Personal Care by Category: Value 2020-2025
Table 21 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2020-2025

Megatrends

Country Report

Baby and Child-Specific Products in the Netherlands

New Report Guarantee

Executive Summary

New Report Guarantee

2020 IMPACT

An unaffected supply and periods of home seclusion support growth in baby and child-specific products in 2020

Baby and child-specific sun care declines as a result of travel restrictions and reduced outdoor activities

Niche players offering natural and clean products gain further traction in 2020 despite COVID-19’s economic impact

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Overview

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Table of Contents

Baby and Child-Specific Products in the Netherlands - Category analysis

KEY DATA FINDINGS

2020 IMPACT

An unaffected supply and periods of home seclusion support growth in baby and child-specific products in 2020

Baby and child-specific sun care declines as a result of travel restrictions and reduced outdoor activities

Niche players offering natural and clean products gain further traction in 2020 despite COVID-19’s economic impact

RECOVERY AND OPPORTUNITIES

The growing number of single-parent households buying smaller packaging formats is one factor behind the expected value growth of baby and child-specific products

Baby and child-specific sun care expected to recover in alignment with the resumption of global travel post-COVID-19

Increasing demand for skin- and eco-friendly baby and child-specific products expected to benefit niche players and encourage rival products from multinationals

CATEGORY DATA

Beauty and Personal Care in the Netherlands - Industry Overview

EXECUTIVE SUMMARY

COVID-19 impact on beauty and personal care

COVID-19 country impact

Company response

Retailing shift

What next for beauty and personal care?

MARKET DATA

GLOBAL MACROECONOMIC ENVIRONMENT

GLOBAL INDUSTRY ENVIRONMENT

DISCLAIMER

SOURCES

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