Country Report

Baby and Child-specific Products in

Baby and Child-Specific Products in New Zealand

21 pages, Jun 2018

US$990

Add to cart Pay by invoice

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PROSPECTS

Birth rate below replacement level

From 2007/2008, there was a slow decline in the number of babies being born. In 2015/2016 there was a period of statis; however, as the fertility rate falls below replacement level, there will be fewer births over the forecast period.

Natural brands in demand

Over the review period there was a strong surge in natural brands within baby and child-specific products. In particular, domestic companies such as Ecostore and Earthwise Group performed well.

Child-specific segmentation

After the mini baby boom of 2007/2008, manufacturers looked at ways to continue to capture this group of children into school age. Therefore, there was distinct growth in child-specific products such as hair care products (detanglers and styling agents).

COMPETITIVE LANDSCAPE

Johnson & Johnson leads

Johnson’s Baby has traditionally been a strong brand within baby and child-specific products; well-known and trusted, with a wide product range and good shelf-space and presence in both grocery retailers and chemists/pharmacies. However, over the forecast period parents will demand more value-added products, in particular products which contain natural ingredients, which does not apply to Johnson’s Baby.

Domestic companies perform well

Over the review period, domestic companies went from strength to strength in baby and child-specific products, particularly in toiletries. With the demand for more natural and skin-sensitive ingredients, green brands such as Ecostore and Baby by Earthwise performed particularly well.

Kimberly-Clark strong in baby wipes

Despite only operating in baby wipes with the Huggies brand, Kimberly-Clark New Zealand remained in second position in baby and child-specific products in 2017, with a fairly stable share. Baby wipes command a strong share within baby and child-specific products, and the company maintained its lead in baby wipes in 2017 with a high value share.

Files are delivered directly into your account within a few minutes of purchase.

Samples

Baby and Child-specifics Sample Report Baby and Child-specific Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

Samples (FAQs about samples):

Delivery: Files are delivered directly into your account within a few minutes of purchase.

Overview

Discover the latest market trends and uncover sources of future market growth for the Baby and Child-specific Products industry in New Zealand with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Baby and Child-specific Products industry in New Zealand, our research will save you time and money while empowering you to make informed, profitable decisions.

The Baby and Child-specific Products in New Zealand market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Baby and Child-specific Products in New Zealand?
What are the major brands in New Zealand?
What are the movements in unit prices across categories?
What is the penetration of premium baby care products?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Beauty and Personal Care market research database.

Want to find out more about this report?

Request more information

Baby and Child-Specific Products in New Zealand - Category analysis

HEADLINES

PROSPECTS

Birth rate below replacement level

Natural brands in demand

Child-specific segmentation

COMPETITIVE LANDSCAPE

Johnson & Johnson leads

Domestic companies perform well

Kimberly-Clark strong in baby wipes

CATEGORY DATA

Table 1 Sales of Baby and Child-specific Products by Category: Value 2012-2017
Table 2 Sales of Baby and Child-specific Products by Category: % Value Growth 2012-2017
Table 3 Sales of Baby and Child-specific Products by Premium vs Mass: % Value 2012-2017
Table 4 NBO Company Shares of Baby and Child-specific Products: % Value 2013-2017
Table 5 LBN Brand Shares of Baby and Child-specific Products: % Value 2014-2017
Table 6 LBN Brand Shares of Baby and Child-specific Skin Care: % Value 2014-2017
Table 7 LBN Brand Shares of Baby and Child-specific Sun Care: % Value 2014-2017
Table 8 LBN Brand Shares of Premium Baby and Child-specific Products: % Value 2014-2017
Table 9 Forecast Sales of Baby and Child-specific Products by Category: Value 2017-2022
Table 10 Forecast Sales of Baby and Child-specific Products by Category: % Value Growth 2017-2022
Table 11 Forecast Sales of Baby and Child-specific Products by Premium vs Mass: % Value 2017-2022

Beauty and Personal Care in New Zealand - Industry Overview

EXECUTIVE SUMMARY

Buoyant economy sees continued growth

Stand-alone beauty retailers gain momentum

Multinationals continue to dominate

Anti-ageing polarised by “new generation” products

Stronger competition expected

MARKET DATA

Table 12 Sales of Beauty and Personal Care by Category: Value 2012-2017
Table 13 Sales of Beauty and Personal Care by Category: % Value Growth 2012-2017
Table 14 GBO Company Shares of Beauty and Personal Care: % Value 2013-2017
Table 15 NBO Company Shares of Beauty and Personal Care: % Value 2013-2017
Table 16 LBN Brand Shares of Beauty and Personal Care: % Value 2014-2017
Table 17 Penetration of Private Label in Beauty and Personal Care by Category: % Value 2012-2017
Table 18 Distribution of Beauty and Personal Care by Format: % Value 2012-2017
Table 19 Distribution of Beauty and Personal Care by Format and Category: % Value 2017
Table 20 Forecast Sales of Beauty and Personal Care by Category: Value 2017-2022
Table 21 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2017-2022

Megatrends

Country Report

Baby and Child-Specific Products in New Zealand

New Report Guarantee

Executive Summary

New Report Guarantee

PROSPECTS

Birth rate below replacement level

Natural brands in demand

Child-specific segmentation

COMPETITIVE LANDSCAPE

Johnson & Johnson leads

Domestic companies perform well

Kimberly-Clark strong in baby wipes

Samples

Overview

Why buy this report?

Samples (FAQs about samples):

Want to find out more about this report?

Table of Contents

Baby and Child-Specific Products in New Zealand - Category analysis

HEADLINES

PROSPECTS

Birth rate below replacement level

Natural brands in demand

Child-specific segmentation

COMPETITIVE LANDSCAPE

Johnson & Johnson leads

Domestic companies perform well

Kimberly-Clark strong in baby wipes

CATEGORY DATA

Beauty and Personal Care in New Zealand - Industry Overview

EXECUTIVE SUMMARY

Buoyant economy sees continued growth

Stand-alone beauty retailers gain momentum

Multinationals continue to dominate

Anti-ageing polarised by “new generation” products

Stronger competition expected

MARKET DATA

SOURCES

Why buy this report?

Want to find out more about this report?

Recently Viewed

Complete Catalogue

Country Reports

Strategy Reports

Company Reports

Recently Viewed

Complete Catalogue

Country Reports

Strategy Reports

Company Reports