Baby and child-specific products is projected to see positive growth over the forecast period, with growth driven by skin care and toiletries. In this category, skin sensitivity is a key concern for consumers as consumers are wary of irritating their baby’s skin with harsh formulations.
Internet retailing continued to see strong growth in 2022, despite minimal pandemic-related restrictions. New Zealanders are increasingly accustomed to the ease and convenience of shopping online and it has become an integral part of how they shop every day.
Over the forecast period, consumer awareness on the environmental impact of their purchasing decisions is expected to increase, and with this, more consumers will look for ways to reduce waste by opting for sustainable and environmentally friendly products. In baby and child-specific products, waste created by single-use, plastic packaging and non-biodegradable baby wipes and nappies is a concern for consumers.
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Understand the latest market trends and future growth opportunities for the Baby and Child-specific Products industry in New Zealand with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Baby and Child-specific Products industry in New Zealand, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Baby and Child-specific Products
Includes products for babies and toddlers aged 0-3 years and products for children under 11 years of age. Adult products with a secondary claim such as ‘suitable for children and sensitive skins’, are not included.See All of Our Definitions
This report originates from Passport, our Baby and Child-specific Products research and analysis database.
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