Baby and child-specific products performed well in 2021. Even categories that witnessed declines in retail volume and current value sales in 2020 rebounded as pandemic conditions eased and consumers started to resume pre-Coronavirus (COVID-19) activities and lifestyles.
In 2021, baby wipes remained by far the biggest category within baby and child-specific products in retail volume (million units) and value sales terms. This is mainly due to the convenience of these products, which are considered essential by many parents.
Kimberly-Clark Israel Ltd remained the leading player in retail value sales terms in 2021. The company offers Huggies, the leading brand in the key category of baby wipes.
All categories are projected to see positive, and largely healthy, retail volume and value (constant 2021 prices) growth over the forecast period. The performance of baby and child-specific products is predicted to be supported by the anticipated ongoing growth in the 0-11-year-old population.
Greater awareness of and interest in natural products without chemicals and dermatological/dermocosmetics are predicted to inform purchasing decisions in the forecast period. As in other beauty and personal care categories, a trend towards independent, unique brands with ecological and health claims is expected to take off, incorporating local and international players, not least via e-commerce.
Baby wipes is predicted to perform well in the forecast period to remain the dominant category in baby and child-specific products. These products are predicted to continue to benefit from their perceived essential status and multiuse potential.
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Understand the latest market trends and future growth opportunities for the Baby Care industry in Israel with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Baby Care industry in Israel, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Includes products for babies and toddlers aged 0-3 years and products for children under 11 years of age. Adult products with a secondary claim such as ‘suitable for children and sensitive skins’, are not included.See All of Our Definitions
This report originates from Passport, our Baby Care research and analysis database.
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