Volume sales of baby and child-specific products are expected to continue to face a struggle over the forecast period due to Italy’s falling birth rates. Italy has witnessed a structural decline in births since 2006 and it is likely to continue to impact the country’s demographics in the forecast period.
E-commerce continued to expand in 2022 and is set to remain dynamic in the short term, as it benefits from offering lower prices and greater convenience than rival channels. The channel will also benefit from the growing range of products and services available online.
As consumers’ purchasing power will continue to be significantly constrained in the short term, consumers will increasingly appreciate baby and child-specific products offering value for money, and especially products which expand their target audience to the entire family. This trend which has already been observed, and included new launches, such as the latest additions to the Mustela Family Essentials line.
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Understand the latest market trends and future growth opportunities for the Baby and Child-specific Products industry in Italy with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Baby and Child-specific Products industry in Italy, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Baby and Child-specific Products
Includes products for babies and toddlers aged 0-3 years and products for children under 11 years of age. Adult products with a secondary claim such as ‘suitable for children and sensitive skins’, are not included.See All of Our Definitions
This report originates from Passport, our Baby and Child-specific Products research and analysis database.
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