Country Report

Baby and Child-specific Products in

Baby and Child-Specific Products in Italy

20 pages, May 2018

US$990

Add to cart Pay by invoice

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PROSPECTS

Falling birth rates continue to hinder growth

Although Italy’s birth rate is already the lowest in Western Europe, it is expected to remain negative and continue to hinder the demand for baby and child-specific products. According to ISTAT, the Italian National Institute of Statistics, the birth rate declined further in 2016, with only 473,438 newborns, over 12,000 fewer than in 2015.

Rising interest in natural and delicate products

Naturally-positioned baby and child-specific products remain niche in Italy, although they are attracting the interest of the growing number of parents who can afford their higher unit prices. Italians are increasingly drawn to cosmetic brands made with a higher percentage of natural ingredients and which are free from ingredients perceived as harmful, such as parabens, aluminium, phthalates and alcohol.

COMPETITIVE LANDSCAPE

Multinationals and trusted brands lead the way

The competitive landscape of baby and child-specific products is moderately fragmented in Italy, led by multinationals. Italians tend to be quite brand-loyal when purchasing products for their children; and they appreciate well-known brands by large multinationals due to their good reputations.

Innovation moves towards gentler offerings

Baby and child-specific products is not a very dynamic area in terms of new product development. Manufacturers invest more in advertising their existing products rather than in new product launches.

Files are delivered directly into your account within a few minutes of purchase.

Samples

Baby and Child-specifics Sample Report Baby and Child-specific Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

Samples (FAQs about samples):

Delivery: Files are delivered directly into your account within a few minutes of purchase.

Overview

Discover the latest market trends and uncover sources of future market growth for the Baby and Child-specific Products industry in Italy with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Baby and Child-specific Products industry in Italy, our research will save you time and money while empowering you to make informed, profitable decisions.

The Baby and Child-specific Products in Italy market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Baby and Child-specific Products in Italy?
What are the major brands in Italy?
What are the movements in unit prices across categories?
What is the penetration of premium baby care products?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Beauty and Personal Care market research database.

Want to find out more about this report?

Request more information

Baby and Child-Specific Products in Italy - Category analysis

HEADLINES

PROSPECTS

Falling birth rates continue to hinder growth

Rising interest in natural and delicate products

COMPETITIVE LANDSCAPE

Multinationals and trusted brands lead the way

Innovation moves towards gentler offerings

CATEGORY DATA

Table 1 Sales of Baby and Child-specific Products by Category: Value 2012-2017
Table 2 Sales of Baby and Child-specific Products by Category: % Value Growth 2012-2017
Table 3 Sales of Baby and Child-specific Products by Premium vs Mass: % Value 2012-2017
Table 4 NBO Company Shares of Baby and Child-specific Products: % Value 2013-2017
Table 5 LBN Brand Shares of Baby and Child-specific Products: % Value 2014-2017
Table 6 LBN Brand Shares of Baby and Child-specific Skin Care: % Value 2014-2017
Table 7 LBN Brand Shares of Baby and Child-specific Sun Care: % Value 2014-2017
Table 8 LBN Brand Shares of Premium Baby and Child-specific Products: % Value 2014-2017
Table 9 Forecast Sales of Baby and Child-specific Products by Category: Value 2017-2022
Table 10 Forecast Sales of Baby and Child-specific Products by Category: % Value Growth 2017-2022
Table 11 Forecast Sales of Baby and Child-specific Products by Premium vs Mass: % Value 2017-2022

Beauty and Personal Care in Italy - Industry Overview

EXECUTIVE SUMMARY

Beauty and personal care sees positive growth overall in 2017

Italian consumers reward delicate formulations and natural ingredients

L'Oréal leads, while Kiko Milano is the top brand

Internet retailing and drugstores gain ground

Higher consumer confidence to sustain growth in beauty and personal care

MARKET DATA

Table 12 Sales of Beauty and Personal Care by Category: Value 2012-2017
Table 13 Sales of Beauty and Personal Care by Category: % Value Growth 2012-2017
Table 14 GBO Company Shares of Beauty and Personal Care: % Value 2013-2017
Table 15 NBO Company Shares of Beauty and Personal Care: % Value 2013-2017
Table 16 LBN Brand Shares of Beauty and Personal Care: % Value 2014-2017
Table 17 Penetration of Private Label in Beauty and Personal Care by Category: % Value 2012-2017
Table 18 Distribution of Beauty and Personal Care by Format: % Value 2012-2017
Table 19 Distribution of Beauty and Personal Care by Format and Category: % Value 2017
Table 20 Forecast Sales of Beauty and Personal Care by Category: Value 2017-2022
Table 21 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2017-2022

Megatrends

Country Report

Baby and Child-Specific Products in Italy

New Report Guarantee

Executive Summary

New Report Guarantee

PROSPECTS

Falling birth rates continue to hinder growth

Rising interest in natural and delicate products

COMPETITIVE LANDSCAPE

Multinationals and trusted brands lead the way

Innovation moves towards gentler offerings

Samples

Overview

Why buy this report?

Samples (FAQs about samples):

Want to find out more about this report?

Table of Contents

Baby and Child-Specific Products in Italy - Category analysis

HEADLINES

PROSPECTS

Falling birth rates continue to hinder growth

Rising interest in natural and delicate products

COMPETITIVE LANDSCAPE

Multinationals and trusted brands lead the way

Innovation moves towards gentler offerings

CATEGORY DATA

Beauty and Personal Care in Italy - Industry Overview

EXECUTIVE SUMMARY

Beauty and personal care sees positive growth overall in 2017

Italian consumers reward delicate formulations and natural ingredients

L'Oréal leads, while Kiko Milano is the top brand

Internet retailing and drugstores gain ground

Higher consumer confidence to sustain growth in beauty and personal care

MARKET DATA

SOURCES

Why buy this report?

Want to find out more about this report?

Recently Viewed

Recently Viewed

Megatrends

Country Report

Baby and Child-Specific Products in Italy

New Report Guarantee

Executive Summary

New Report Guarantee

PROSPECTS

Falling birth rates continue to hinder growth

Rising interest in natural and delicate products

COMPETITIVE LANDSCAPE

Multinationals and trusted brands lead the way

Innovation moves towards gentler offerings

Samples

Overview

Why buy this report?

Samples (FAQs about samples):

Want to find out more about this report?

Table of Contents

Baby and Child-Specific Products in Italy - Category analysis

HEADLINES

PROSPECTS

Falling birth rates continue to hinder growth

Rising interest in natural and delicate products

COMPETITIVE LANDSCAPE

Multinationals and trusted brands lead the way

Innovation moves towards gentler offerings

CATEGORY DATA

Beauty and Personal Care in Italy - Industry Overview

EXECUTIVE SUMMARY

Beauty and personal care sees positive growth overall in 2017

Italian consumers reward delicate formulations and natural ingredients

L'Oréal leads, while Kiko Milano is the top brand

Internet retailing and drugstores gain ground

Higher consumer confidence to sustain growth in beauty and personal care

MARKET DATA

SOURCES

Why buy this report?

Want to find out more about this report?

Recently Viewed

Complete Catalogue

Country Reports

Strategy Reports

Company Reports

Recently Viewed

Complete Catalogue

Country Reports

Strategy Reports

Company Reports