Over the last few years Peruvian men have begun to change their behaviour patterns, with more wanting to take a more hands on role in the upbringing of their children. This trend is expected to continue.
It is expected that over the forecast period consumers will deepen their preference towards natural ingredients, especially local ones as they imply not only a less harmful product for babies but also a lower carbon footprint, one that is friendlier to the environment. As the generational shift occurs and millennials and centennials become the most common age groups of parents of babies and children in the country, this trend is expected to strengthen further.
Although the political situation in the country is expected to become clearer in 2023, once the new elections conditions are settled, it is difficult to predict when a stable situation will be reached again. This in turn will have an impact on household budgets, and generate greater demand for well-known brands with more affordable prices, or private label.
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Understand the latest market trends and future growth opportunities for the Baby and Child-specific Products industry in Peru with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Baby and Child-specific Products industry in Peru, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Baby and Child-specific Products
Includes products for babies and toddlers aged 0-3 years and products for children under 11 years of age. Adult products with a secondary claim such as ‘suitable for children and sensitive skins’, are not included.
See All of Our DefinitionsThis report originates from Passport, our Baby and Child-specific Products research and analysis database.
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