Country Report

Baby and Child-specific Products in

Baby and Child-Specific Products in Denmark

20 pages, May 2018

US$990

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Executive Summary

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PROSPECTS

Demand rises for natural and organic products

Danish consumers are increasingly seeking more natural and organic products in many beauty and personal care categories. This demand is even stronger in baby and child-specific products as parents are becoming increasingly aware of the potentially harmful effects of certain ingredients, with these concerns having been partially fuelled by a number of articles in magazines and on parenting blogs.

Growth supported by improving economic conditions and a rising birth rate

Baby and child-specific products continued to benefit from the improving Danish economy in 2017 as the country witnessed strong real GDP growth and its lowest unemployment rate in eight years. This improvement in economic conditions led to a rise in consumer confidence and household expenditure.

COMPETITIVE LANDSCAPE

McNeil continues to lead baby and child-specific products

McNeil continued to lead baby and child-specific products in 2017. The company’s Natusan remained one of the leading brands in all baby and child-specific categories, enjoying a high level of consumer recognition and loyalty as well as benefiting from a strong distribution network.

Demand for premium products to shape innovation

Premium baby and child-specific products continued to outperform their mass counterparts in 2017 as the improving Danish economy and a growing focus on quality and performance continued to fuel demand for higher-end offerings across many beauty and personal care categories.

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Baby and Child-specifics Sample Report Baby and Child-specific Sample Data

Overview

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Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Baby and Child-specific Products industry in Denmark with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Baby and Child-specific Products industry in Denmark, our research will save you time and money while empowering you to make informed, profitable decisions.

The Baby and Child-specific Products in Denmark market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Baby and Child-specific Products in Denmark?
What are the major brands in Denmark?
What are the movements in unit prices across categories?
What is the penetration of premium baby care products?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Beauty and Personal Care market research database.

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Baby and Child-Specific Products in Denmark - Category analysis

HEADLINES

PROSPECTS

Demand rises for natural and organic products

Growth supported by improving economic conditions and a rising birth rate

COMPETITIVE LANDSCAPE

McNeil continues to lead baby and child-specific products

Demand for premium products to shape innovation

CATEGORY DATA

Table 1 Sales of Baby and Child-specific Products by Category: Value 2012-2017
Table 2 Sales of Baby and Child-specific Products by Category: % Value Growth 2012-2017
Table 3 Sales of Baby and Child-specific Products by Premium vs Mass: % Value 2012-2017
Table 4 NBO Company Shares of Baby and Child-specific Products: % Value 2013-2017
Table 5 LBN Brand Shares of Baby and Child-specific Products: % Value 2014-2017
Table 6 LBN Brand Shares of Baby and Child-specific Skin Care: % Value 2014-2017
Table 7 LBN Brand Shares of Baby and Child-specific Sun Care: % Value 2014-2017
Table 8 LBN Brand Shares of Premium Baby and Child-specific Products: % Value 2014-2017
Table 9 Forecast Sales of Baby and Child-specific Products by Category: Value 2017-2022
Table 10 Forecast Sales of Baby and Child-specific Products by Category: % Value Growth 2017-2022
Table 11 Forecast Sales of Baby and Child-specific Products by Premium vs Mass: % Value 2017-2022

Beauty and Personal Care in Denmark - Industry Overview

EXECUTIVE SUMMARY

Beauty and personal care remains flat in 2017

Danish consumers turn to natural and organic products

Normal discount drugstore chain disrupts the distribution landscape

Innovation shaped by demand for premium and natural products

Forecast period to witness moderate growth rates

MARKET DATA

Table 12 Sales of Beauty and Personal Care by Category: Value 2012-2017
Table 13 Sales of Beauty and Personal Care by Category: % Value Growth 2012-2017
Table 14 GBO Company Shares of Beauty and Personal Care: % Value 2013-2017
Table 15 NBO Company Shares of Beauty and Personal Care: % Value 2013-2017
Table 16 LBN Brand Shares of Beauty and Personal Care: % Value 2014-2017
Table 17 Penetration of Private Label in Beauty and Personal Care by Category: % Value 2012-2017
Table 18 Distribution of Beauty and Personal Care by Format: % Value 2012-2017
Table 19 Distribution of Beauty and Personal Care by Format and Category: % Value 2017
Table 20 Forecast Sales of Beauty and Personal Care by Category: Value 2017-2022
Table 21 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2017-2022

Megatrends

Country Report

Baby and Child-Specific Products in Denmark

New Report Guarantee

Executive Summary

New Report Guarantee

PROSPECTS

Demand rises for natural and organic products

Growth supported by improving economic conditions and a rising birth rate

COMPETITIVE LANDSCAPE

McNeil continues to lead baby and child-specific products

Demand for premium products to shape innovation

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Overview

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Table of Contents

Baby and Child-Specific Products in Denmark - Category analysis

HEADLINES

PROSPECTS

Demand rises for natural and organic products

Growth supported by improving economic conditions and a rising birth rate

COMPETITIVE LANDSCAPE

McNeil continues to lead baby and child-specific products

Demand for premium products to shape innovation

CATEGORY DATA

Beauty and Personal Care in Denmark - Industry Overview

EXECUTIVE SUMMARY

Beauty and personal care remains flat in 2017

Danish consumers turn to natural and organic products

Normal discount drugstore chain disrupts the distribution landscape

Innovation shaped by demand for premium and natural products

Forecast period to witness moderate growth rates

MARKET DATA

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