After a small decline during the COVID-19 pandemic, birth rates are once again rising in Denmark and are expected to continue to grow over the forecast period. This will support demand for baby and child-specific products, resulting in positive retail volume and constant value growth over the forecast period.
As organic and natural products become the norm in baby and child-specific products it is expected that the number of cheaper organic and natural products will expand in the forthcoming years. As the availability of brands increases at the value end of the category, leading category brands will come under pressure and may lose some retail value share.
Certifications such as the Nordic Swan and the Blue Wreath of the Asthma and Allergy Association will continue to play an important role in baby and child-specific products as it’s a relatively easy way for parents to ensure that products are safe for their children. However, as the majority of products already carry one or more certifications, manufacturers must seek other ways to differentiate their products for example by making them 100% organic, using sustainable packaging or through brand differentiation.
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Understand the latest market trends and future growth opportunities for the Baby and Child-specific Products industry in Denmark with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Baby and Child-specific Products industry in Denmark, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Baby and Child-specific Products
Includes products for babies and toddlers aged 0-3 years and products for children under 11 years of age. Adult products with a secondary claim such as ‘suitable for children and sensitive skins’, are not included.See All of Our Definitions
This report originates from Passport, our Baby and Child-specific Products research and analysis database.
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