Executive Summary

Jun 2019
PROSPECTS
Parents prefer baby-specific to child-specific products

In 2018, consumers had not changed their attitude to baby products. With purchasing power constantly growing and consumer education constantly increasing, parents continued to opt for the best for their babies; thus, baby-specific products performed well.

Baby and child-specific products is saturated

Consumers’ purchasing power constantly evolved during the review period, resulting in quite a consistent sales performance for baby and child-specific products. As a result, despite the comparably good performance of the category in 2018, it is already saturated.

Medicated baby and child-specific products and sun care grow for different reasons

Following the general trend in beauty and personal care in Lithuania, baby and child-specific products is gaining from the demand for pharma products. With the aforementioned growth in consumers’ purchasing power and consumer education, more problem-solving medicated baby and child-specific products were purchased in chemists/pharmacies in 2018.

COMPETITIVE LANDSCAPE
The leader loses share

Johnson & Johnson was historically the strong leader in baby and child-specific products in Lithuania, and maintained this position in value terms in 2018. However, the company is constantly challenged by its competitors, especially in chemists/pharmacies, and therefore continued to gradually lose share in 2018.

Not the best year for the local leader

Biok is the most significant local player in beauty and personal care, including in baby and child-specific products. The company’s baby and child-specific product line under the Kake Make umbrella brand enjoys popularity amongst Lithuanian consumers, benefiting from its good value for money offer and strong marketing.

Bübchen is gaining share

Baby and child-specific products under the Bübchen brand performed very well in 2018. The brand is enjoying increasing popularity amongst consumers, especially in modern retail channels.

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Baby and Child-Specific Products in Lithuania

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Overview

Discover the latest market trends and uncover sources of future market growth for the Baby and Child-specific Products industry in Lithuania with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Baby and Child-specific Products industry in Lithuania, our research will save you time and money while empowering you to make informed, profitable decisions.

The Baby and Child-specific Products in Lithuania market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth  
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Baby and Child-specific Products in Lithuania?
  • What are the major brands in Lithuania?
  • What are the movements in unit prices across categories?
  • What is the penetration of premium baby care products?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Beauty and Personal Care market research database.

Baby and Child-Specific Products in Lithuania - Category analysis

HEADLINES

PROSPECTS

Parents prefer baby-specific to child-specific products
Baby and child-specific products is saturated
Medicated baby and child-specific products and sun care grow for different reasons

COMPETITIVE LANDSCAPE

The leader loses share
Not the best year for the local leader
Bübchen is gaining share

CATEGORY DATA

Table 1 Sales of Baby and Child-specific Products by Category: Value 2013-2018
Table 2 Sales of Baby and Child-specific Products by Category: % Value Growth 2013-2018
Table 3 Sales of Baby and Child-specific Products by Premium vs Mass: % Value 2013-2018
Table 4 NBO Company Shares of Baby and Child-specific Products: % Value 2014-2018
Table 5 LBN Brand Shares of Baby and Child-specific Products: % Value 2015-2018
Table 6 LBN Brand Shares of Baby and Child-specific Sun Care: % Value 2015-2018
Table 7 LBN Brand Shares of Premium Baby and Child-specific Products: % Value 2015-2018
Table 8 Forecast Sales of Baby and Child-specific Products by Category: Value 2018-2023
Table 9 Forecast Sales of Baby and Child-specific Products by Category: % Value Growth 2018-2023
Table 10 Forecast Sales of Baby and Child-specific Products by Premium vs Mass: % Value 2018-2023

Beauty and Personal Care in Lithuania - Industry Overview

EXECUTIVE SUMMARY

Quality and problem-solving are in demand
Unexpected performances for different categories
The usual suspects, private label growth and the slowdown of a local prodigy
Micellar water remains popular; sheet masks grow in popularity
Steady development, with a moderate positive forecast

MARKET DATA

Table 11 Sales of Beauty and Personal Care by Category: Value 2013-2018
Table 12 Sales of Beauty and Personal Care by Category: % Value Growth 2013-2018
Table 13 GBO Company Shares of Beauty and Personal Care: % Value 2014-2018
Table 14 NBO Company Shares of Beauty and Personal Care: % Value 2014-2018
Table 15 LBN Brand Shares of Beauty and Personal Care: % Value 2015-2018
Table 16 Penetration of Private Label in Beauty and Personal Care by Category: % Value 2013-2018
Table 17 Distribution of Beauty and Personal Care by Format: % Value 2013-2018
Table 18 Distribution of Beauty and Personal Care by Format and Category: % Value 2018
Table 19 Forecast Sales of Beauty and Personal Care by Category: Value 2018-2023
Table 20 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2018-2023

SOURCES

Summary 1 Research Sources