Skin-related products, such as body and face moisturising creams, cleansers and sun care, are forecasted to present the strongest growth as a result of increased volume levels. Parents are set to pay more attention to their babies and children's skin care by increasing the number of quality products to ensure proper hygiene and skin hydration.
The gap between derma cosmetics and cheaper alternatives, such as Lidl private label Lupilu, is expected to expand over the forecast period. Consumers will either choose laboratories-built formulas for their babies and children or reach for affordable products that have skin-friendly labelling such as 'sensitive'.
Although natural ingredients labelling struggle to attract consumers in the adult beauty and personal care landscape, products with natural origin organic ingredients, such as plant oils and various herbs, are expected to gain higher demand among baby and child-specific skin and hair products during the forecast period. Parents are set to pay more attention to derma cosmetics and natural labelling and clean ingredients list, which do not contain unfamiliar terms, valuing quality over quantity.
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Understand the latest market trends and future growth opportunities for the Baby and Child-specific Products industry in Lithuania with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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Baby and Child-specific Products
Includes products for babies and toddlers aged 0-3 years and products for children under 11 years of age. Adult products with a secondary claim such as ‘suitable for children and sensitive skins’, are not included.See All of Our Definitions
This report originates from Passport, our Baby and Child-specific Products research and analysis database.
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