With the economy in a stronger position in 2021, as society opened up and rising energy prices boosted government revenues, there was a slight increase in current value and volume sales. All the same, price continued to be the driving factor, with economy brands having significant value share.
Les Laboratoires Biopharma held onto its leadership position in baby and child-specific products during 2021. The company has a strong understanding of local consumers, targeting the many low-to-middle-income consumers with its Moby Bébé and Kidou Bebe brands.
There was significant demand for baby and child-specific products, made with natural ingredients, particularly for skin care products. Consumers consider these products to be safer.
Baby and child-specific products will register moderate constant value growth over the forecast period, with value sales supported by a high birth rate. Though the outlook is positive, there are potential headwinds that could dampen volume growth.
Though it will remain nice, there will be increasing interest in local, organic products and local companies will account for sizeable value share in this more premium segment. Madlyn Cazalis, the leader in organic skin care in Cameroon is expected to make huge gains across the forecast period.
Local manufacturers will retain a significant value share in baby and child-specific products throughout the forecast period, with competitive pricing remaining central to their appeal to local consumers – particularly those on low incomes. Leader Les Laboratoires Biopharma is expanding into other countries in sub-Saharan Africa, such as Nigeria, Angola and Ivory Coast.
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Understand the latest market trends and future growth opportunities for the Baby Care industry in Cameroon with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
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Includes products for babies and toddlers aged 0-3 years and products for children under 11 years of age. Adult products with a secondary claim such as ‘suitable for children and sensitive skins’, are not included.See All of Our Definitions
This report originates from Passport, our Baby Care research and analysis database.
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