Over the forecast period, the transition from laundry bar soap Savon that has historically been used in most Cameroonian households as a bathing soap for children and which continues to be used by lower income and some lower-middle income families to baby and child-specific toiletries could be significant. There is now a strong consensus due to public sensitisation that Savon is too harsh for the skin, especially on babies and children, the skins of which are so delicate.
While Mothercare outlets are still dominant when it comes to sales of baby and child-specific products, supermarkets are rapidly catching up, especially in large cities. Cameroonian supermarkets now have whole sections dedicated to baby and child-specific products.
Growing consciousness and sensitisation campaigns on the importance of child care is having a positive impact nationwide on the lengths parents will be willing to go to make their children comfortable. From traditional body lotions, such as mayanga (palm kernel oil), toilet paper for baby wipes, powder for nappy (diaper) rash treatments used in the past to modern and innovative baby and child-specific products, the transition has been rapid and will continue to be so.
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Understand the latest market trends and future growth opportunities for the Baby and Child-specific Products industry in Cameroon with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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Baby and Child-specific Products
Includes products for babies and toddlers aged 0-3 years and products for children under 11 years of age. Adult products with a secondary claim such as ‘suitable for children and sensitive skins’, are not included.See All of Our Definitions
This report originates from Passport, our Baby and Child-specific Products research and analysis database.
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