In 2022, beauty and personal care manufacturers and retailers tried to absorb increasing costs that were related to the inflation crisis. As a result, retail prices spikes were not as high as it was in other categories, such as packaged food.
Baby and child-specific sun care is likely to remain dynamic during the forecast period, mainly due to the anticipated hot weather during spring and summer, and the growing awareness among consumers regarding the dangers of sun exposure. Despite financial constraints in the first half of the forecast period, parents are expected to prioritise spending more on high-quality, health beneficial products for their infants and children in this category.
As the effects of the inflation crisis start to wane over the second half of the forecast period, demand for products positioned as natural and organic, such as dermocosmetics is likely to grow significantly over the medium term. Indeed, consumer concerns regarding the presence of chemicals in products are likely to drive parents to seek out products that are perceived as safe and beneficial for the health of their babies and children.
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Understand the latest market trends and future growth opportunities for the Baby and Child-specific Products industry in Belgium with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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Baby and Child-specific Products
Includes products for babies and toddlers aged 0-3 years and products for children under 11 years of age. Adult products with a secondary claim such as ‘suitable for children and sensitive skins’, are not included.See All of Our Definitions
This report originates from Passport, our Baby and Child-specific Products research and analysis database.
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