As consumer confidence returns in line with economic growth and inflation stabilises, it is expected that Filipino families will become more willing to invest in their children through the purchase of better quality products. This offers potential for players to expand their portfolios of baby and child-specific products with more natural, organic products or those that are dermatologically-tested, hypoallergenic and free from parabens to add further value to the category.
It is likely that Johnson’s Baby will remain the major player in baby and child-specific products over the forecast period due to the well-established trust placed in the brand and its products. Due to the strong potential of the category it is, however, likely that more new and existing players will look to expand their offer to reach a wider audience and to meet the needs and demands of the local consumer base.
While issues such as skin health and sun protection are likely to remain key concerns for consumers when shopping form baby and child-specific products there are also other concerns that could help to drive sales. For instance, insect borne diseases such as dengue are a very real threat in the Philippines and thus products which can help provide an additional layer of protection are likely to find appeal.
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Understand the latest market trends and future growth opportunities for the Baby and Child-specific Products industry in Philippines with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Baby and Child-specific Products industry in Philippines, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Baby and Child-specific Products
Includes products for babies and toddlers aged 0-3 years and products for children under 11 years of age. Adult products with a secondary claim such as ‘suitable for children and sensitive skins’, are not included.See All of Our Definitions
This report originates from Passport, our Baby and Child-specific Products research and analysis database.
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