Baby and child-specific products is expected to maintain strong but slowing current value growth in the forecast period, with product innovation and premiumisation amongst the reasons for this development. Thai parents are becoming more knowledgeable about such products, and they often carry out research before making a purchase, reading product reviews and paying attention to products’ ingredients and information.
As the impact of COVID-19 has come to an end and mobility has returned to normal, moving forward Thai parents are expected to be willing to purchase baby and child-specific products via physical stores, where they can have a closer look at the products and their ingredients. However, e-commerce is likely to remain a distribution channel with potential across categories.
Thanks to digital lifestyles amongst Thai consumers, and people being more tech-savvy in the post-pandemic era, Thai parents more frequently source information on baby and child-specific products online before purchasing them for their children. In the forecast period, social media is expected to play a more important role in approaching the target group.
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Understand the latest market trends and future growth opportunities for the Baby and Child-specific Products industry in Thailand with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Baby and Child-specific Products industry in Thailand, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Baby and Child-specific Products
Includes products for babies and toddlers aged 0-3 years and products for children under 11 years of age. Adult products with a secondary claim such as ‘suitable for children and sensitive skins’, are not included.See All of Our Definitions
This report originates from Passport, our Baby and Child-specific Products research and analysis database.
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