Baby and child-specific products witnessed strong growth in current value terms in 2021. This was backed up by new product innovation such as use of herbal and organic ingredients and foam shampoos.
Despite the strong performance of premium products in 2021, baby and child-specific products has also been impacted by the COVID-19 pandemic. Many parents were forced to tighten their belts in response to economic uncertainty and a drop in disposable income.
Another feature of baby and child-specific products is the ongoing use of cartoon characters to help promote and market products, both on the packaging and in advertising. For example, Berli Jucker PCL launched limited edition packaging for its DMP Kids 3 in 1 Gummy Fruity range of baby and child-specific toiletries in 2021 featuring Disney Princess and Spiderman.
There is expected to be a growing trend towards premium baby and child-specific products and multi-purpose products (for greater convenience and cost-savings). Parents will likely also be looking for gentle formulas for sensitive skin with dermocosmetic brands such as Eucerin, La Roche Posay, Cetaphil, Physiogel, and Aveeno widening their product portfolios to meet this burgeoning demand.
As the competition within baby and child-specific products intensifies players are likely to increasingly use aggressive promotions to support sales. Although consumers are showing a growing interest in premium products, for many households there remains a strong focus on ensuring the best value for money.
Thailand’s ageing society could present challenges and opportunities for baby and child-specific products. Even though children will remain the core consumers of these products, they are also expected to be widely adopted by adults too, especially those elderly consumers whose skin has become sensitive and who require more gentle formulas in the products they use.
Delivery:
Files are delivered directly into your account soon after payment is received and any tax is certification is verified (where applicable).
This report comes in PDF with additional info in Excel included.
Understand the latest market trends and future growth opportunities for the Baby Care industry in Thailand with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Baby Care industry in Thailand, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Baby Care
Includes products for babies and toddlers aged 0-3 years and products for children under 11 years of age. Adult products with a secondary claim such as ‘suitable for children and sensitive skins’, are not included.
See All of Our DefinitionsThis report originates from Passport, our Baby Care research and analysis database.
If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extraction Free!