Country Report

Baby and Child-specific Products in

Baby and Child-Specific Products in Thailand

Apr 2021

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Executive Summary

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If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

2020 IMPACT

A renewed emphasis on preventative health and hygiene benefits sales of baby and child-specific products during the COVID-19 pandemic

A renewed trend towards preventative health and hygiene benefited baby and child-specific products during the COVID-19 pandemic as many parents sought to increase the personal hygiene levels of their children given the health crisis. Sales of items such as nappy (diaper) rash treatments and baby and child-specific skin care were also supported by families spending more time at home, leading to increased demand for these products.

Brands use social media to maintain communication with parents

Many brands within baby and child-specific products utilised social media to maintain contact with their customers during the COVID-19 pandemic. Players used a variety of tactics, including video streaming, product reviews by customers and marketing promotions/campaigns to boost sales, whilst also stepping up their activities on their own branded websites and e-marketplaces.

Premiumisation drives value growth during the pandemic

Baby and child-specific products recorded stronger current value growth than volume in 2020, despite limited price increases during the COVID-19 pandemic, with premiumisation playing a key role in this. Although Thais are having less babies as a whole, many parents sought to provide the best products for their children they could afford, despite the severe impacts on household and personal budgets as a result of the pandemic.

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Baby and Child-specifics Sample Report Baby and Child-specific Sample Data

Overview

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Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Baby and Child-specific Products industry in Thailand with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Baby and Child-specific Products industry in Thailand, our research will save you time and money while empowering you to make informed, profitable decisions.

The Baby and Child-specific Products in Thailand market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Baby and Child-specific Products in Thailand?
What are the major brands in Thailand?
What are the movements in unit prices across categories?
What is the penetration of premium baby care products?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Beauty and Personal Care market research database.

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Baby and Child-Specific Products in Thailand - Category analysis

KEY DATA FINDINGS

2020 IMPACT

A renewed emphasis on preventative health and hygiene benefits sales of baby and child-specific products during the COVID-19 pandemic

Brands use social media to maintain communication with parents

Premiumisation drives value growth during the pandemic

RECOVERY AND OPPORTUNITIES

Strong growth for baby and child-specific products going forward

Blurring boundary between baby care and other industries

Small domestic brands to continue to gain ground

CATEGORY DATA

Table 1 Sales of Baby and Child-specific Products by Category: Value 2015-2020
Table 2 Sales of Baby and Child-specific Products by Category: % Value Growth 2015-2020
Table 3 Sales of Baby and Child-specific Products by Premium vs Mass: % Value 2015-2020
Table 4 NBO Company Shares of Baby and Child-specific Products: % Value 2016-2020
Table 5 LBN Brand Shares of Baby and Child-specific Products: % Value 2017-2020
Table 6 LBN Brand Shares of Baby and Child-specific Skin Care: % Value 2017-2020
Table 7 LBN Brand Shares of Baby and Child-specific Sun Care: % Value 2017-2020
Table 8 LBN Brand Shares of Premium Baby and Child-specific Products: % Value 2017-2020
Table 9 Forecast Sales of Baby and Child-specific Products by Category: Value 2020-2025
Table 10 Forecast Sales of Baby and Child-specific Products by Category: % Value Growth 2020-2025
Table 11 Forecast Sales of Baby and Child-specific Products by Premium vs Mass: % Value 2020-2025

Beauty and Personal Care in Thailand - Industry Overview

EXECUTIVE SUMMARY

COVID-19 impact on beauty and personal care

COVID-19 country impact

Company response

Retailing shift

What next for beauty and personal care?

Chart 1 Beauty and Personal Care Value Sales Growth Scenarios: 2018-2025
Chart 2 Beauty and Personal Care Impact of Soft Drivers on Value Sales: 2017-2025

MARKET DATA

Table 12 Sales of Beauty and Personal Care by Category: Value 2015-2020
Table 13 Sales of Beauty and Personal Care by Category: % Value Growth 2015-2020
Table 14 GBO Company Shares of Beauty and Personal Care: % Value 2016-2020
Table 15 NBO Company Shares of Beauty and Personal Care: % Value 2016-2020
Table 16 LBN Brand Shares of Beauty and Personal Care: % Value 2017-2020
Table 17 Penetration of Private Label in Beauty and Personal Care by Category: % Value 2015-2020
Table 18 Distribution of Beauty and Personal Care by Format: % Value 2015-2020
Table 19 Distribution of Beauty and Personal Care by Format and Category: % Value 2020
Table 20 Forecast Sales of Beauty and Personal Care by Category: Value 2020-2025
Table 21 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2020-2025

Megatrends

Country Report

Baby and Child-Specific Products in Thailand

New Report Guarantee

Executive Summary

New Report Guarantee

2020 IMPACT

A renewed emphasis on preventative health and hygiene benefits sales of baby and child-specific products during the COVID-19 pandemic

Brands use social media to maintain communication with parents

Premiumisation drives value growth during the pandemic

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Overview

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Table of Contents

Baby and Child-Specific Products in Thailand - Category analysis

KEY DATA FINDINGS

2020 IMPACT

A renewed emphasis on preventative health and hygiene benefits sales of baby and child-specific products during the COVID-19 pandemic

Brands use social media to maintain communication with parents

Premiumisation drives value growth during the pandemic

RECOVERY AND OPPORTUNITIES

Strong growth for baby and child-specific products going forward

Blurring boundary between baby care and other industries

Small domestic brands to continue to gain ground

CATEGORY DATA

Beauty and Personal Care in Thailand - Industry Overview

EXECUTIVE SUMMARY

COVID-19 impact on beauty and personal care

COVID-19 country impact

Company response

Retailing shift

What next for beauty and personal care?

MARKET DATA

GLOBAL MACROECONOMIC ENVIRONMENT

GLOBAL INDUSTRY ENVIRONMENT

DISCLAIMER

SOURCES

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