Baby and child-specific products began a slow recovery in Bolivia in 2021 from the notable decline in value sales seen in 2020 due to the pandemic. Easing of COVID-19 restrictions and resumption of schooling have started the recovery process for baby and child-specific products, with toddlers and children returning to their pre-pandemic routines.
Sales of baby and child-specific skin care grew during 2021, in both value and volume terms. Recovery of the category has been pushed by brands in the low price segment and availability.
Value sales of baby and child-specific hair care products rose slightly during 2021. With the easing of COVID-19 restrictions on circulating, consumers could go back to stores to buy specific products for their children, including hair care products.
Among all baby and child-specific products, only baby wipes, nappy (diaper) rash treatments and baby and child-specific sun care are projected to witness positive growth over the forecast period in Bolivia. The increase in sales of sun care products will be pushed by less fear of COVID-19 infection among parents because of the roll-out of the vaccine to children and the major number of vaccinated adults.
In Bolivia, the increase in sales of baby and child-specific products over the forecast period is expected to be mainly a result of consumption by consumers in the middle and high socioeconomic segments, with parents in these income brackets more educated on the importance of taking care of their children’s skin and having the disbursement capacity to buy the products. Consumers in this segment are aware of new product innovations such as those with natural ingredients, no-tears shampoo formulations, new fragrances and product packages to keep the attention of children and make their caring routines a great time.
It is expected that baby and child-specific products will benefit in the forecast period from the significant number of children going back to school, with most of them having received the COVID-19 vaccine. The return to classes will also see the continuation of the mask-wearing, which will have the impact of slightly increasing sales of face-specific products, such as children’s facial sun protection, besides the general rise in baby and child-specific sun care for body use.
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This report originates from Passport, our Baby Care research and analysis database.
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