Further moderate value growth for baby and child-specific products is expected over the forecast period. Birth rates are likely to continue to decline, showing an especially strong decrease in the years following the crises of COVID-19 and the war in Ukraine.
Within baby and child-specific products, a lot of consumers tend to be loyal to tried and trusted products and brands, as they do not like to experiment a lot with their children’s health and wellbeing. So, once parents have found a brand or product that they feel works best for their children they are likely to remain loyal to it.
Even though many consumers learned to appreciate the benefits and added convenience of e-commerce during the COVID-19 crisis, many of them still prefer in-store shopping for their baby and child-specific products. So, with stores having reopened and consumers gradually spending more time away from home and shopping in stores, sales through these channels are set to increase further over the forecast period.
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Understand the latest market trends and future growth opportunities for the Baby and Child-specific Products industry in Switzerland with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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Baby and Child-specific Products
Includes products for babies and toddlers aged 0-3 years and products for children under 11 years of age. Adult products with a secondary claim such as ‘suitable for children and sensitive skins’, are not included.See All of Our Definitions
This report originates from Passport, our Baby and Child-specific Products research and analysis database.
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