Executive Summary

Jun 2019
PROSPECTS
Baby and child-specific products are not price driven

This is one of the most unusual beauty and personal care categories, where price is not a decisive factor and premium product consumers do not necessarily have high purchasing power. Moreover, when it comes to children, middle- and even low-income consumers tend to invest in expensive products as a way of caring for the next generation.

Baby and child-specific products are not only for targeted end-users

Consumers with health conditions such as delicate skin, allergies or skin afflictions tend to use baby and child- specific products since they are less aggressive and tend to contain softer ingredients.

Lower birth rates and natural trend constrain category growth

The birth rate in Chile has been decreasing lately, and the emergence of a new parenting approach more focused on natural things for children has translated into parents using less or no toiletries products for their babies, reducing wipes use as they are not very environmentally friendly and using baby nappy (diaper) rash treatments only when necessary and not in a preventative way among other things.

COMPETITIVE LANDSCAPE
Premium sun care for babies gains share in 2018

La Roche-Posay has shown consistent, steady year-on-year share gain, reflecting the interest parents have to protect their children with top-quality products, regardless of the economic situation or purchasing power of the family.

Johnson & Johnson endures difficult period

The classic Johnson & Johnson baby shampoo was revamped in 2018, supported by a huge effort in terms of packaging and formulation to renew this transgenerational product, giving it a more colourful look and making it more attractive.

Simond’s remains number one brand in baby and child-specific products

Despite Simond’s still being the number one brand in baby and child-specific products, its share has been shrinking over time, especially in 2018, since parenthood is changing and more families are looking for more sophisticated and premium products.

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Baby and Child-Specific Products in Chile

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Overview

Discover the latest market trends and uncover sources of future market growth for the Baby and Child-specific Products industry in Chile with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Baby and Child-specific Products industry in Chile, our research will save you time and money while empowering you to make informed, profitable decisions.

The Baby and Child-specific Products in Chile market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth  
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Baby and Child-specific Products in Chile?
  • What are the major brands in Chile?
  • What are the movements in unit prices across categories?
  • What is the penetration of premium baby care products?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Beauty and Personal Care market research database.

Baby and Child-Specific Products in Chile - Category analysis

HEADLINES

PROSPECTS

Baby and child-specific products are not price driven
Baby and child-specific products are not only for targeted end-users
Lower birth rates and natural trend constrain category growth

COMPETITIVE LANDSCAPE

Premium sun care for babies gains share in 2018
Johnson & Johnson endures difficult period
Simond’s remains number one brand in baby and child-specific products

CATEGORY DATA

Table 1 Sales of Baby and Child-specific Products by Category: Value 2013-2018
Table 2 Sales of Baby and Child-specific Products by Category: % Value Growth 2013-2018
Table 3 Sales of Baby and Child-specific Products by Premium vs Mass: % Value 2013-2018
Table 4 NBO Company Shares of Baby and Child-specific Products: % Value 2014-2018
Table 5 LBN Brand Shares of Baby and Child-specific Products: % Value 2015-2018
Table 6 LBN Brand Shares of Baby and Child-specific Skin Care: % Value 2015-2018
Table 7 LBN Brand Shares of Baby and Child-specific Sun Care: % Value 2015-2018
Table 8 LBN Brand Shares of Premium Baby and Child-specific Products: % Value 2015-2018
Table 9 Forecast Sales of Baby and Child-specific Products by Category: Value 2018-2023
Table 10 Forecast Sales of Baby and Child-specific Products by Category: % Value Growth 2018-2023
Table 11 Forecast Sales of Baby and Child-specific Products by Premium vs Mass: % Value 2018-2023

Beauty and Personal Care in Chile - Industry Overview

EXECUTIVE SUMMARY

Gloomy market performance
Disruption among distribution channels challenges beauty and personal care market
Towards premium massification?
Recycling law, detox trend and new challenges for beauty and personal care industry
A few difficult years are expected until the market stabilises and find a new equilibrium

MARKET DATA

Table 12 Sales of Beauty and Personal Care by Category: Value 2013-2018
Table 13 Sales of Beauty and Personal Care by Category: % Value Growth 2013-2018
Table 14 GBO Company Shares of Beauty and Personal Care: % Value 2014-2018
Table 15 NBO Company Shares of Beauty and Personal Care: % Value 2014-2018
Table 16 LBN Brand Shares of Beauty and Personal Care: % Value 2015-2018
Table 17 Penetration of Private Label in Beauty and Personal Care by Category: % Value 2013-2018
Table 18 Distribution of Beauty and Personal Care by Format: % Value 2013-2018
Table 19 Distribution of Beauty and Personal Care by Format and Category: % Value 2018
Table 20 Forecast Sales of Beauty and Personal Care by Category: Value 2018-2023
Table 21 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2018-2023

DEFINITIONS

SOURCES

Summary 1 Research Sources