Baby and child-specific products were only marginally impacted as a result of the COVID-19 pandemic. In 2021, therefore, what we observe is not so much a recovery in retail value sales as much as a continuation of growth in the product area.
Distribution of baby and child-specific products remains rather concentrated, with sales continuing to be dominated by drugstores/parapharmacies, supermarkets and hypermarkets, all of which were permitted to stay open during lockdown. In particular, chained drugstores/parapharmacies like Dm, Rossmann and Teta and pharmacy chains like Dr Max have continued to provide convenient locations and budget-friendly and promotional prices that parents demand.
During 2021, the demand for baby and child-specific dermocosmetics and all-natural products continued to grow in the Czech Republic. This trend has been further intensified in response to the pandemic as health and wellness has become more prevalent across the globe.
Over the forecast period, baby and child-specific products is expected to see steady current value growth. The importance of hygiene and preventative health has been exacerbated for babies and children due to the COVID-19 pandemic, and parents will therefore continue to prioritise items for their offspring.
Over the forecast period, drugstores/parapharmacies is expected to remain the main channel for baby and child-specific products. The channel is also anticipated to attract new consumers by expanding its product lines, including private label and baby dermocosmetics alongside improved in-store services.
Although e-commerce has seen increased popularity thanks to the COVID-19 pandemic, the channel’s growth over the forecast period is only expected to be moderate as many Czech parents prefer to touch and feel products for their children before making a purchase. However, as more millennial couples start to have a family, companies will continually look to more modern communication tools to engage with consumers.
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Understand the latest market trends and future growth opportunities for the Baby Care industry in Czech Republic with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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Includes products for babies and toddlers aged 0-3 years and products for children under 11 years of age. Adult products with a secondary claim such as ‘suitable for children and sensitive skins’, are not included.See All of Our Definitions
This report originates from Passport, our Baby Care research and analysis database.
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