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Country Report

Baby and Child-specific Products in

Baby and Child-Specific Products in the United Kingdom

May 2021

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Executive Summary

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2020 IMPACT

Pandemic sees consumers focus on necessities as COVID-19 disrupts spending on baby and child-specific products

Reduced spending on non-essential baby care such as haircare and skincare has been a major short-term issue affecting the industry in recent years due to increasingly fewer people in developed nations having children. In 2020, COVID-19 further impacted spending on baby and child-specific products.

Consumers prioritise necessary categories

The pandemic has made parents prioritise products that are necessities like baby wipes or skincare from brands they trust. This change in purchase priorities and lifestyles because of the pandemic led to families spending most of the year confined to their households instead of socialising, going to school or travelling.

Parents seek out natural products as they premiumise in pursuit of healthy lifestyles

Despite the negative impact of the pandemic on personal care categories especially for more discretionary items, with rising disposable incomes and fewer births millennial parents are increasingly willing to spend more on premium baby care and high-quality products. There is a huge opportunity to bolster premium skincare claims in baby and child-specific products because of parents’ concerns over ingredient safety in products because of the growing prevalence of skin-sensitivity and allergy problems as well as the growing interest in natural and ethical beauty.

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Overview

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Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Baby and Child-specific Products industry in United Kingdom with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Baby and Child-specific Products industry in United Kingdom, our research will save you time and money while empowering you to make informed, profitable decisions.

The Baby and Child-specific Products in United Kingdom market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Baby and Child-specific Products in United Kingdom?
What are the major brands in United Kingdom?
What are the movements in unit prices across categories?
What is the penetration of premium baby care products?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Beauty and Personal Care market research database.

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Baby and Child-Specific Products in the United Kingdom - Category analysis

HEADLINES

2020 IMPACT

Pandemic sees consumers focus on necessities as COVID-19 disrupts spending on baby and child-specific products

Consumers prioritise necessary categories

Parents seek out natural products as they premiumise in pursuit of healthy lifestyles

RECOVERY AND OPPORTUNITIES

Leading brands face pressure from smaller players with natural credentials

Private label boosts supermarket sales, while online continues to grow

CATEGORY DATA

Table 1 Sales of Baby and Child-specific Products by Category: Value 2015-2020
Table 2 Sales of Baby and Child-specific Products by Category: % Value Growth 2015-2020
Table 3 Sales of Baby and Child-specific Products by Premium vs Mass: % Value 2015-2020
Table 4 NBO Company Shares of Baby and Child-specific Products: % Value 2016-2020
Table 5 LBN Brand Shares of Baby and Child-specific Products: % Value 2017-2020
Table 6 LBN Brand Shares of Baby and Child-specific Skin Care: % Value 2017-2020
Table 7 LBN Brand Shares of Baby and Child-specific Sun Care: % Value 2017-2020
Table 8 LBN Brand Shares of Premium Baby and Child-specific Products: % Value 2017-2020
Table 9 Forecast Sales of Baby and Child-specific Products by Category: Value 2020-2025
Table 10 Forecast Sales of Baby and Child-specific Products by Category: % Value Growth 2020-2025
Table 11 Forecast Sales of Baby and Child-specific Products by Premium vs Mass: % Value 2020-2025

Beauty and Personal Care in the United Kingdom - Industry Overview

MARKET DATA

Table 12 Sales of Beauty and Personal Care by Category: Value 2015-2020
Table 13 Sales of Beauty and Personal Care by Category: % Value Growth 2015-2020
Table 14 GBO Company Shares of Beauty and Personal Care: % Value 2016-2020
Table 15 NBO Company Shares of Beauty and Personal Care: % Value 2016-2020
Table 16 LBN Brand Shares of Beauty and Personal Care: % Value 2017-2020
Table 17 Penetration of Private Label in Beauty and Personal Care by Category: % Value 2015-2020
Table 18 Distribution of Beauty and Personal Care by Format: % Value 2015-2020
Table 19 Distribution of Beauty and Personal Care by Format and Category: % Value 2020
Table 20 Forecast Sales of Beauty and Personal Care by Category: Value 2020-2025
Table 21 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2020-2025

SOURCES

Summary 1 Research Sources

CATEGORY DATA

Table 22 Sales of Mass Beauty and Personal Care by Category: Value 2015-2020
Table 23 Sales of Mass Beauty and Personal Care by Category: % Value Growth 2015-2020
Table 24 NBO Company Shares of Mass Beauty and Personal Care: % Value 2016-2020
Table 25 LBN Brand Shares of Mass Beauty and Personal Care: % Value 2017-2020
Table 26 Forecast Sales of Mass Beauty and Personal Care by Category: Value 2020-2025
Table 27 Forecast Sales of Mass Beauty and Personal Care by Category: % Value Growth 2020-2025

CATEGORY DATA

Table 28 Sales of Premium Beauty and Personal Care by Category: Value 2015-2020
Table 29 Sales of Premium Beauty and Personal Care by Category: % Value Growth 2015-2020
Table 30 NBO Company Shares of Premium Beauty and Personal Care: % Value 2016-2020
Table 31 LBN Brand Shares of Premium Beauty and Personal Care: % Value 2017-2020
Table 32 Forecast Sales of Premium Beauty and Personal Care by Category: Value 2020-2025
Table 33 Forecast Sales of Premium Beauty and Personal Care by Category: % Value Growth 2020-2025

CATEGORY DATA

Table 34 Sales of Baby and Child-specific Products by Category: Value 2015-2020
Table 35 Sales of Baby and Child-specific Products by Category: % Value Growth 2015-2020
Table 36 Sales of Baby and Child-specific Products by Premium vs Mass: % Value 2015-2020
Table 37 NBO Company Shares of Baby and Child-specific Products: % Value 2016-2020
Table 38 LBN Brand Shares of Baby and Child-specific Products: % Value 2017-2020
Table 39 LBN Brand Shares of Baby and Child-specific Skin Care: % Value 2017-2020
Table 40 LBN Brand Shares of Baby and Child-specific Sun Care: % Value 2017-2020
Table 41 LBN Brand Shares of Premium Baby and Child-specific Products: % Value 2017-2020
Table 42 Forecast Sales of Baby and Child-specific Products by Category: Value 2020-2025
Table 43 Forecast Sales of Baby and Child-specific Products by Category: % Value Growth 2020-2025
Table 44 Forecast Sales of Baby and Child-specific Products by Premium vs Mass: % Value 2020-2025

CATEGORY DATA

Table 45 Sales of Bath and Shower by Category: Value 2015-2020
Table 46 Sales of Bath and Shower by Category: % Value Growth 2015-2020
Table 47 Sales of Bath and Shower by Premium vs Mass: % Value 2015-2020
Table 48 NBO Company Shares of Bath and Shower: % Value 2016-2020
Table 49 LBN Brand Shares of Bath and Shower: % Value 2017-2020
Table 50 LBN Brand Shares of Premium Bath and Shower: % Value 2017-2020
Table 51 Forecast Sales of Bath and Shower by Category: Value 2020-2025
Table 52 Forecast Sales of Bath and Shower by Category: % Value Growth 2020-2025
Table 53 Forecast Sales of Bath and Shower by Premium vs Mass: % Value 2020-2025

CATEGORY DATA

Table 54 Sales of Colour Cosmetics by Category: Value 2015-2020
Table 55 Sales of Colour Cosmetics by Category: % Value Growth 2015-2020
Table 56 NBO Company Shares of Colour Cosmetics: % Value 2016-2020
Table 57 LBN Brand Shares of Colour Cosmetics: % Value 2017-2020
Table 58 LBN Brand Shares of Eye Make-up: % Value 2017-2020
Table 59 LBN Brand Shares of Facial Make-up: % Value 2017-2020
Table 60 LBN Brand Shares of Lip Products: % Value 2017-2020
Table 61 LBN Brand Shares of Nail Products: % Value 2017-2020
Table 62 LBN Brand Shares of Premium Colour Cosmetics: % Value 2017-2020
Table 63 Forecast Sales of Colour Cosmetics by Category: Value 2020-2025
Table 64 Forecast Sales of Colour Cosmetics by Category: % Value Growth 2020-2025

CATEGORY DATA

Table 65 Sales of Deodorants by Category: Value 2015-2020
Table 66 Sales of Deodorants by Category: % Value Growth 2015-2020
Table 67 Sales of Deodorants by Premium vs Mass: % Value 2015-2020
Table 68 NBO Company Shares of Deodorants: % Value 2016-2020
Table 69 LBN Brand Shares of Deodorants: % Value 2017-2020
Table 70 LBN Brand Shares of Premium Deodorants: % Value 2017-2020
Table 71 Forecast Sales of Deodorants by Category: Value 2020-2025
Table 72 Forecast Sales of Deodorants by Category: % Value Growth 2020-2025
Table 73 Forecast Sales of Deodorants by Premium Vs Mass: % Value 2020-2025

CATEGORY DATA

Table 74 Sales of Depilatories by Category: Value 2015-2020
Table 75 Sales of Depilatories by Category: % Value Growth 2015-2020
Table 76 Sales of Women's Razors and Blades by Type: % Value Breakdown 2016-2020
Table 77 NBO Company Shares of Depilatories: % Value 2016-2020
Table 78 LBN Brand Shares of Depilatories: % Value 2017-2020
Table 79 Forecast Sales of Depilatories by Category: Value 2020-2025
Table 80 Forecast Sales of Depilatories by Category: % Value Growth 2020-2025

CATEGORY DATA

Table 81 Sales of Fragrances by Category: Value 2015-2020
Table 82 Sales of Fragrances by Category: % Value Growth 2015-2020
Table 83 NBO Company Shares of Fragrances: % Value 2016-2020
Table 84 LBN Brand Shares of Fragrances: % Value 2017-2020
Table 85 LBN Brand Shares of Premium Men's Fragrances: % Value 2017-2020
Table 86 LBN Brand Shares of Premium Women's Fragrances: % Value 2017-2020
Table 87 Forecast Sales of Fragrances by Category: Value 2020-2025
Table 88 Forecast Sales of Fragrances by Category: % Value Growth 2020-2025

CATEGORY DATA

Table 89 Sales of Hair Care by Category: Value 2015-2020
Table 90 Sales of Hair Care by Category: % Value Growth 2015-2020
Table 91 Sales of Hair Care by Premium vs Mass: % Value 2015-2020
Table 92 NBO Company Shares of Hair Care: % Value 2016-2020
Table 93 NBO Company Shares of Salon Professional Hair Care: % Value 2016-2020
Table 94 LBN Brand Shares of Hair Care: % Value 2017-2020
Table 95 LBN Brand Shares of Colourants: % Value 2017-2020
Table 96 LBN Brand Shares of Salon Professional Hair Care: % Value 2017-2020
Table 97 LBN Brand Shares of Styling Agents: % Value 2017-2020
Table 98 LBN Brand Shares of Premium Hair Care: % Value 2017-2020
Table 99 Forecast Sales of Hair Care by Category: Value 2020-2025
Table 100 Forecast Sales of Hair Care by Category: % Value Growth 2020-2025
Table 101 Forecast Sales of Hair Care by Premium vs Mass: % Value 2020-2025

CATEGORY DATA

Table 102 Sales of Men’s Grooming by Category: Value 2015-2020
Table 103 Sales of Men’s Grooming by Category: % Value Growth 2015-2020
Table 104 Sales of Men's Razors and Blades by Type: % Value Breakdown 2016-2020
Table 105 Sales of Men's Skin Care by Type: % Value Breakdown 2017-2020
Table 106 NBO Company Shares of Men’s Grooming: % Value 2016-2020
Table 107 LBN Brand Shares of Men’s Grooming: % Value 2017-2020
Table 108 LBN Brand Shares of Men's Razors and Blades: % Value 2017-2020
Table 109 Forecast Sales of Men’s Grooming by Category: Value 2020-2025
Table 110 Forecast Sales of Men’s Grooming by Category: % Value Growth 2020-2025

CATEGORY DATA

Table 111 Sales of Oral Care by Category: Value 2015-2020
Table 112 Sales of Oral Care by Category: % Value Growth 2015-2020
Table 113 Sales of Toothbrushes by Category: Value 2015-2020
Table 114 Sales of Toothbrushes by Category: % Value Growth 2015-2020
Table 115 Sales of Toothpaste by Type: % Value Breakdown 2016-2020
Table 116 NBO Company Shares of Oral Care: % Value 2016-2020
Table 117 LBN Brand Shares of Oral Care: % Value 2017-2020
Table 118 LBN Brand Shares of Mouthwashes/Dental Rinses: % Value 2017-2020
Table 119 LBN Brand Shares of Toothpaste: % Value 2017-2020
Table 120 Forecast Sales of Oral Care by Category: Value 2020-2025
Table 121 Forecast Sales of Oral Care by Category: % Value Growth 2020-2025
Table 122 Forecast Sales of Toothbrushes by Category: Value 2020-2025
Table 123 Forecast Sales of Toothbrushes by Category: % Value Growth 2020-2025

CATEGORY DATA

Table 124 Sales of Skin Care by Category: Value 2015-2020
Table 125 Sales of Skin Care by Category: % Value Growth 2015-2020
Table 126 Sales of Face Masks by Skin Whitening vs Non-Skin Whitening: % Value 2016-2020
Table 127 Sales of Facial Cleansers by Skin Whitening vs Non-Skin Whitening: % Value 2016-2020
Table 128 Sales of Anti-Agers by Skin Whitening vs Non-Skin Whitening: % Value 2016-2020
Table 129 Sales of Toners by Skin Whitening vs Non-Skin Whitening: % Value 2016-2020
Table 130 NBO Company Shares of Skin Care: % Value 2016-2020
Table 131 LBN Brand Shares of Skin Care: % Value 2017-2020
Table 132 LBN Brand Shares of Basic Moisturisers: % Value 2017-2020
Table 133 LBN Brand Shares of Anti-agers: % Value 2017-2020
Table 134 LBN Brand Shares of Firming/Anti-cellulite Body Care: % Value 2017-2020
Table 135 LBN Brand Shares of General Purpose Body Care: % Value 2017-2020
Table 136 LBN Brand Shares of Premium Skin Care: % Value 2017-2020
Table 137 Forecast Sales of Skin Care by Category: Value 2020-2025
Table 138 Forecast Sales of Skin Care by Category: % Value Growth 2020-2025

CATEGORY DATA

Table 139 Sales of Sun Care by Category: Value 2015-2020
Table 140 Sales of Sun Care by Category: % Value Growth 2015-2020
Table 141 NBO Company Shares of Sun Care: % Value 2016-2020
Table 142 LBN Brand Shares of Sun Care: % Value 2017-2020
Table 143 LBN Brand Shares of Premium Adult Sun Care: % Value 2017-2020
Table 144 Forecast Sales of Sun Care by Category: Value 2020-2025
Table 145 Forecast Sales of Sun Care by Category: % Value Growth 2020-2025

Beauty and Personal Care in the United Kingdom - Industry Overview

EXECUTIVE SUMMARY

COVID-19 impact on beauty and personal care

COVID-19 country impact

Company response

Retailing shift

What next for beauty and personal care?

Chart 1 Beauty and Personal Care Value Sales Growth Scenarios: 2018-2025
Chart 2 Beauty and Personal Care Impact of Soft Drivers on Value Sales: 2017-2025

MARKET DATA

Table 146 Sales of Beauty and Personal Care by Category: Value 2015-2020
Table 147 Sales of Beauty and Personal Care by Category: % Value Growth 2015-2020
Table 148 GBO Company Shares of Beauty and Personal Care: % Value 2016-2020
Table 149 NBO Company Shares of Beauty and Personal Care: % Value 2016-2020
Table 150 LBN Brand Shares of Beauty and Personal Care: % Value 2017-2020
Table 151 Penetration of Private Label in Beauty and Personal Care by Category: % Value 2015-2020
Table 152 Distribution of Beauty and Personal Care by Format: % Value 2015-2020
Table 153 Distribution of Beauty and Personal Care by Format and Category: % Value 2020
Table 154 Forecast Sales of Beauty and Personal Care by Category: Value 2020-2025
Table 155 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2020-2025

Megatrends

Country Report

Baby and Child-Specific Products in the United Kingdom

New Report Guarantee

Executive Summary

New Report Guarantee

2020 IMPACT

Pandemic sees consumers focus on necessities as COVID-19 disrupts spending on baby and child-specific products

Consumers prioritise necessary categories

Parents seek out natural products as they premiumise in pursuit of healthy lifestyles

Samples

Overview

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Samples (FAQs about samples):

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Table of Contents

Baby and Child-Specific Products in the United Kingdom - Category analysis

HEADLINES

2020 IMPACT

Pandemic sees consumers focus on necessities as COVID-19 disrupts spending on baby and child-specific products

Consumers prioritise necessary categories

Parents seek out natural products as they premiumise in pursuit of healthy lifestyles

RECOVERY AND OPPORTUNITIES

Leading brands face pressure from smaller players with natural credentials

Private label boosts supermarket sales, while online continues to grow

CATEGORY DATA

Beauty and Personal Care in the United Kingdom - Industry Overview

MARKET DATA

SOURCES

CATEGORY DATA

CATEGORY DATA

CATEGORY DATA

CATEGORY DATA

CATEGORY DATA

CATEGORY DATA

CATEGORY DATA

CATEGORY DATA

CATEGORY DATA

CATEGORY DATA

CATEGORY DATA

CATEGORY DATA

CATEGORY DATA

Beauty and Personal Care in the United Kingdom - Industry Overview

EXECUTIVE SUMMARY

COVID-19 impact on beauty and personal care

COVID-19 country impact

Company response

Retailing shift

What next for beauty and personal care?

MARKET DATA

GLOBAL MACROECONOMIC ENVIRONMENT

GLOBAL INDUSTRY ENVIRONMENT

DISCLAIMER

SOURCES

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