Apart from product reformulation, manufacturers are determined to include sustainability goals in their production process and supply chain activities. According to Euromonitor International’s Voice of the Industry: Sustainability survey, fielded in May 2021 (n=1,095) and January 2022 (n=631), the proportion of industry experts considering climate action key to the success of their business increased by 2.
Consumers generally associate high prices with premium quality, and when it comes to their children, parents tend to buy trusted and high-quality branded products. Moreover, with increasing demand for products that include natural and sustainable elements, consumers are willing to pay a premium price.
Positive performances are forecast in both volume and current value terms for baby and child-specific products in the forecast period. However, the category could see a reduction in consumer demand in the medium to longer term.
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Understand the latest market trends and future growth opportunities for the Baby and Child-specific Products industry in United Kingdom with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Baby and Child-specific Products industry in United Kingdom, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Baby and Child-specific Products
Includes products for babies and toddlers aged 0-3 years and products for children under 11 years of age. Adult products with a secondary claim such as ‘suitable for children and sensitive skins’, are not included.
See All of Our DefinitionsThis report originates from Passport, our Baby and Child-specific Products research and analysis database.
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