Euromonitor International
- Item successfully added to cart!
  
  Your cart is empty
  
  Check Out View Cart

Country Report

Baby and Child-specific Products in

Baby and Child-Specific Products in Colombia

20 pages, May 2018

US$990

Add to cart Pay by invoice

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PROSPECTS

New players drive baby and child-specific products

Baby and child-specific sun care is the second strongest growth subcategory. This growth was supported by new players with dermocosmetic brands joining the subcategory in 2017, namely Vichy Kids, Bioderma Kids and Mustela Kids.

Premium segment shows great potential

The premium segment in baby and child-specific products in Colombia remains small, but has potential for growth. Brands such as Mustela and Burt’s Bees, with naturally-positioned and organic ingredients, will continue to gain relevance among higher-income consumers, given that such products generally have a premium positioning due to their higher unit prices.

Natural ingredients are key

According to trade sources, purchases of baby and child-specific products tend to overlap with trends in adult skin care and toiletries, as increasing popularity of natural and organic products will see parents also consider products that contain active ingredients similar to their own products. Baby and child-specific hair care was the largest category within baby and child-specific products over the review period, due to the properties of natural ingredients, such as aloe vera, lavender and chamomile, which are associated with dermatological benefits, it is increasingly common to find flower or plant extracts included in hair care products.

COMPETITIVE LANDSCAPE

Johnson & Johnson de Colombia SA remains category leader

The Johnson & Johnson brand has been present in Colombia for over 68 years, becoming synonymous with quality baby and child-specific products. Johnson & Johnson products are perceived as being of high quality and delivering good results at a competitive price.

Unilever enters category

In 2017, Unilever launched Dove Baby a new line that includes shampoo, body moisturiser, bar soap and liquid soap. Dove noticed that parents were looking for more modern offerings fitting their children’s needs, for example a rich skin moisturiser; there is still room for growth of niche brands in the country for more specific and segmented products that increase the wellbeing of babies and children.

Local competitors strengthen their positions

Belleza Express SA renewed it brand Arrurru Naturals, a hypoallergenic product with wheat protein and glycerine formulation comprising unusual essences such as vanilla and rosemary and dermatologically-proven natural certified ingredients; Belleza Express SA has made frequent launches related to licensed brands such as Barbie, Mickey Mouse, SpongeBob and Snoopy; one of the strengths of products for children is their appealing packaging designs, which usually include characters from the latest children’s films. These designs have an influence over children’s purchasing decisions.

Files are delivered directly into your account within a few minutes of purchase.

Samples

Baby and Child-specifics Sample Report Baby and Child-specific Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

Samples (FAQs about samples):

Delivery: Files are delivered directly into your account within a few minutes of purchase.

Overview

Discover the latest market trends and uncover sources of future market growth for the Baby and Child-specific Products industry in Colombia with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Baby and Child-specific Products industry in Colombia, our research will save you time and money while empowering you to make informed, profitable decisions.

The Baby and Child-specific Products in Colombia market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Baby and Child-specific Products in Colombia?
What are the major brands in Colombia?
What are the movements in unit prices across categories?
What is the penetration of premium baby care products?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Beauty and Personal Care market research database.

Want to find out more about this report?

Request more information

Baby and Child-Specific Products in Colombia - Category analysis

HEADLINES

PROSPECTS

New players drive baby and child-specific products

Premium segment shows great potential

Natural ingredients are key

COMPETITIVE LANDSCAPE

Johnson & Johnson de Colombia SA remains category leader

Unilever enters category

Local competitors strengthen their positions

CATEGORY DATA

Table 1 Sales of Baby and Child-specific Products by Category: Value 2012-2017
Table 2 Sales of Baby and Child-specific Products by Category: % Value Growth 2012-2017
Table 3 Sales of Baby and Child-specific Products by Premium vs Mass: % Value 2012-2017
Table 4 NBO Company Shares of Baby and Child-specific Products: % Value 2013-2017
Table 5 LBN Brand Shares of Baby and Child-specific Products: % Value 2014-2017
Table 6 LBN Brand Shares of Baby and Child-specific Skin Care: % Value 2014-2017
Table 7 LBN Brand Shares of Baby and Child-specific Sun Care: % Value 2014-2017
Table 8 Forecast Sales of Baby and Child-specific Products by Category: Value 2017-2022
Table 9 Forecast Sales of Baby and Child-specific Products by Category: % Value Growth 2017-2022
Table 10 Forecast Sales of Baby and Child-specific Products by Premium vs Mass: % Value 2017-2022

Beauty and Personal Care in Colombia - Industry Overview

EXECUTIVE SUMMARY

Economic recovery helps market achieve modest annual growth

Multifunctional products on the rise

Hard discounters and pharmacies continue to gain ground

Trend for natural products sign of consumers’ general health consciousness

Informed consumers and better shopping experiences drive growth in all beauty categories

MARKET DATA

Table 11 Sales of Beauty and Personal Care by Category: Value 2012-2017
Table 12 Sales of Beauty and Personal Care by Category: % Value Growth 2012-2017
Table 13 GBO Company Shares of Beauty and Personal Care: % Value 2013-2017
Table 14 NBO Company Shares of Beauty and Personal Care: % Value 2013-2017
Table 15 LBN Brand Shares of Beauty and Personal Care: % Value 2014-2017
Table 16 Penetration of Private Label in Beauty and Personal Care by Category: % Value 2012-2017
Table 17 Distribution of Beauty and Personal Care by Format: % Value 2012-2017
Table 18 Distribution of Beauty and Personal Care by Format and Category: % Value 2017
Table 19 Forecast Sales of Beauty and Personal Care by Category: Value 2017-2022
Table 20 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2017-2022

Megatrends

Country Report

Baby and Child-Specific Products in Colombia

New Report Guarantee

Executive Summary

New Report Guarantee

PROSPECTS

New players drive baby and child-specific products

Premium segment shows great potential

Natural ingredients are key

COMPETITIVE LANDSCAPE

Johnson & Johnson de Colombia SA remains category leader

Unilever enters category

Local competitors strengthen their positions

Samples

Overview

Why buy this report?

Samples (FAQs about samples):

Want to find out more about this report?

Table of Contents

Baby and Child-Specific Products in Colombia - Category analysis

HEADLINES

PROSPECTS

New players drive baby and child-specific products

Premium segment shows great potential

Natural ingredients are key

COMPETITIVE LANDSCAPE

Johnson & Johnson de Colombia SA remains category leader

Unilever enters category

Local competitors strengthen their positions

CATEGORY DATA

Beauty and Personal Care in Colombia - Industry Overview

EXECUTIVE SUMMARY

Economic recovery helps market achieve modest annual growth

Multifunctional products on the rise

Hard discounters and pharmacies continue to gain ground

Trend for natural products sign of consumers’ general health consciousness

Informed consumers and better shopping experiences drive growth in all beauty categories

MARKET DATA

SOURCES

Why buy this report?

Want to find out more about this report?

Recently Viewed

Complete Catalogue

Country Reports

Strategy Reports

Company Reports

Recently Viewed

Complete Catalogue

Country Reports

Strategy Reports

Company Reports