Child and specific products will register muted constant value and volume growth over the forecast period. A lowering birth rate will impact the product area’s performance.
Private label will continue to growth in popularity, particularly as long as inflation remains a concern. .
During the forecast period, manufacturers of baby and child-specific products will increasingly seek to reach children and their parents via YouTube or TikTok. Companies may also extend their brands to also focus on teenagers, in order to expand their consumer base, with increasing launches of products targeting this group.
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Understand the latest market trends and future growth opportunities for the Baby and Child-specific Products industry in Colombia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Baby and Child-specific Products industry in Colombia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Baby and Child-specific Products
Includes products for babies and toddlers aged 0-3 years and products for children under 11 years of age. Adult products with a secondary claim such as ‘suitable for children and sensitive skins’, are not included.See All of Our Definitions
This report originates from Passport, our Baby and Child-specific Products research and analysis database.
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