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Learn moreJun 2019
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Due to the increasing number of parents who are better educated on the use of dermatologically suitable products for their offspring, baby and child-specific products continued to see value sales growth in 2018. Parents were willing to spend on baby and child-specific products despite the difficult economic conditions in the country.
Towards the end of the review period there was an increasing demand for higher-quality products. This demand trend was supported by greater consumer awareness of brands and the increased number of products available in more chemists/pharmacies.
When purchasing products for their children, Turkish parents usually prefer items that are perceived to be less harmful for the skin and the body. The growing health and wellness trend is predicted to support the development of natural baby products, as consumers show a greater preference for natural ingredients.
In 2018, the local company Kopas Kozmetik Pazarlama remained the leading player in baby and child-specific products with its popular Dalin range. This brand is particularly strong in baby hair care and baby toiletries.
The leading companies in baby and child-specific products promote their products through professionals. For example, they visit physicians to demonstrate the efficacy of their products and seek the recommendation of a trusted and trained professional.
While store-based retailing remains the main source of sales for baby and child-specific products in Turkey, distribution is increasingly informed by the general online shopping trend, globally and in retailing in Turkey. Thus internet retailing proved to be the most dynamic channel over the review period, albeit for a relatively low share base.
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Overview
Discover the latest market trends and uncover sources of future market growth for the Baby and Child-specific Products industry in Turkey with research from Euromonitor's team of in-country analysts.
Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.
If you're in the Baby and Child-specific Products industry in Turkey, our research will save you time and money while empowering you to make informed, profitable decisions.
The Baby and Child-specific Products in Turkey market research report includes:
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Why buy this report?
This industry report originates from Passport, our Beauty and Personal Care market research database.
Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.