Country Report

Baby and Child-specific Products in

Baby and Child-Specific Products in Singapore

Apr 2021

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

2020 IMPACT

Heightened awareness of preventive health from parents

The onset of COVID-19 led to an increased focus on preventive health among parents, leading to a general unwillingness among parents to compromise in terms of the quality of their baby and child-specific products. With a desire to maintain good levels of hygiene and cleanliness, this benefited product categories such as baby wipes and baby and child-specific toiletries.

Baby and child-specific sun care takes the worst hit due to home seclusion

Baby and child-specific sun care saw a marked downturn in demand during 2020, predominantly due to the home seclusion created by COVID-19, with outdoor activities reduced and more time being spent indoors. This was particularly evident during the two-month long Circuit Breaker lockdown from April to June, when all non-essential businesses and services ceased to operate, and all Singaporeans were advised to stay indoors.

Government offers financial support to parents of young children

According to research carried out by the Ministry of Social and Family Development, 60% of married individuals surveyed said they would delay their plans to have a baby as they were uncertain about the COVID-19 situation. As a means to help alleviate the cost of raising a child during the pandemic, the Singapore government provided additional support schemes, including a Baby Support Grant in October 2020.

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Baby and Child-specifics Sample Report Baby and Child-specific Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Baby and Child-specific Products industry in Singapore with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Baby and Child-specific Products industry in Singapore, our research will save you time and money while empowering you to make informed, profitable decisions.

The Baby and Child-specific Products in Singapore market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Baby and Child-specific Products in Singapore?
What are the major brands in Singapore?
What are the movements in unit prices across categories?
What is the penetration of premium baby care products?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Beauty and Personal Care market research database.

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Baby and Child-Specific Products in Singapore - Category analysis

KEY DATA FINDINGS

2020 IMPACT

Heightened awareness of preventive health from parents

Baby and child-specific sun care takes the worst hit due to home seclusion

Government offers financial support to parents of young children

RECOVERY AND OPPORTUNITIES

Brands diversify portfolios by launching baby care lines

Products with dermatological positioning rising in popularity

Natural and organic ingredients continue to gain traction

CATEGORY DATA

Table 1 Sales of Baby and Child-specific Products by Category: Value 2015-2020
Table 2 Sales of Baby and Child-specific Products by Category: % Value Growth 2015-2020
Table 3 Sales of Baby and Child-specific Products by Premium vs Mass: % Value 2015-2020
Table 4 NBO Company Shares of Baby and Child-specific Products: % Value 2016-2020
Table 5 LBN Brand Shares of Baby and Child-specific Products: % Value 2017-2020
Table 6 LBN Brand Shares of Baby and Child-specific Skin Care: % Value 2017-2020
Table 7 LBN Brand Shares of Baby and Child-specific Sun Care: % Value 2017-2020
Table 8 LBN Brand Shares of Premium Baby and Child-specific Products: % Value 2017-2020
Table 9 Forecast Sales of Baby and Child-specific Products by Category: Value 2020-2025
Table 10 Forecast Sales of Baby and Child-specific Products by Category: % Value Growth 2020-2025
Table 11 Forecast Sales of Baby and Child-specific Products by Premium vs Mass: % Value 2020-2025

Beauty and Personal Care in Singapore - Industry Overview

EXECUTIVE SUMMARY

COVID-19 impact on beauty and personal care

COVID-19 country impact

Company response

Retailing shift

What next for beauty and personal care?

Chart 1 Beauty and Personal Care Value Sales Growth Scenarios: 2018-2025
Chart 2 Beauty and Personal Care Impact of Soft Drivers on Value Sales: 2017-2025

MARKET DATA

Table 12 Sales of Beauty and Personal Care by Category: Value 2015-2020
Table 13 Sales of Beauty and Personal Care by Category: % Value Growth 2015-2020
Table 14 GBO Company Shares of Beauty and Personal Care: % Value 2016-2020
Table 15 NBO Company Shares of Beauty and Personal Care: % Value 2016-2020
Table 16 LBN Brand Shares of Beauty and Personal Care: % Value 2017-2020
Table 17 Penetration of Private Label in Beauty and Personal Care by Category: % Value 2015-2020
Table 18 Distribution of Beauty and Personal Care by Format: % Value 2015-2020
Table 19 Distribution of Beauty and Personal Care by Format and Category: % Value 2020
Table 20 Forecast Sales of Beauty and Personal Care by Category: Value 2020-2025
Table 21 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2020-2025

Megatrends

Country Report

Baby and Child-Specific Products in Singapore

New Report Guarantee

Executive Summary

New Report Guarantee

2020 IMPACT

Heightened awareness of preventive health from parents

Baby and child-specific sun care takes the worst hit due to home seclusion

Government offers financial support to parents of young children

Samples

Overview

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Samples (FAQs about samples):

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Table of Contents

Baby and Child-Specific Products in Singapore - Category analysis

KEY DATA FINDINGS

2020 IMPACT

Heightened awareness of preventive health from parents

Baby and child-specific sun care takes the worst hit due to home seclusion

Government offers financial support to parents of young children

RECOVERY AND OPPORTUNITIES

Brands diversify portfolios by launching baby care lines

Products with dermatological positioning rising in popularity

Natural and organic ingredients continue to gain traction

CATEGORY DATA

Beauty and Personal Care in Singapore - Industry Overview

EXECUTIVE SUMMARY

COVID-19 impact on beauty and personal care

COVID-19 country impact

Company response

Retailing shift

What next for beauty and personal care?

MARKET DATA

GLOBAL MACROECONOMIC ENVIRONMENT

GLOBAL INDUSTRY ENVIRONMENT

DISCLAIMER

SOURCES

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