There is a low barrier to entry in baby and child-specific products. Government regulations are relatively strict, but the ease of access to laboratories in the city-state and region has boosted the expansion of private label lines.
A noticeable trend is that companies are choosing to create a sub-brand under a well-known brand, due to existing brand recognition. Examples include Aveeno Baby, Cetaphil Baby, Dove Baby and Vaseline Baby.
Sun care offerings are growing in popularity, making their way into multiple categories. Retailers are starting to offer more baby and child-specific options on top of their existing products.
Apparel and footwear specialist retailers catering to children are increasing as a one-stop-shop for parents. Examples of these retailers include Mothercare, Motherswork and Pupsik Studio.
The sale of baby and child-specific products through e-commerce increased dramatically during the pandemic. Euromonitor International’s Tissue and Hygiene report in Singapore 2022 highlights the increasing trend of e-commerce marketplace platforms cultivating loyalty through membership clubs.
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Understand the latest market trends and future growth opportunities for the Baby Care industry in Singapore with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Baby Care industry in Singapore, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Includes products for babies and toddlers aged 0-3 years and products for children under 11 years of age. Adult products with a secondary claim such as ‘suitable for children and sensitive skins’, are not included.See All of Our Definitions
This report originates from Passport, our Baby Care research and analysis database.
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