Country Report

Baby and Child-specific Products in

Baby and Child-Specific Products in Singapore

18 pages, May 2018

US$990

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Executive Summary

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PROSPECTS

Category faces shrinking consumer base

Singapore continues to struggle with a low fertility rate, with the total fertility rate dropping to 1.16 in 2017, making it the lowest figure since 2010.

Rising interest in natural and organic products

The ongoing health and wellness trend has had a positive impact on baby and child-specific products. Parents in Singapore are precautious when it comes to the health and wellbeing of their children and are thus seeking to purchase natural and organic products which are perceived to be safer.

Consumers show greater concern for their children’s skin

Baby and child-specific sun care is projected to be one the most dynamic categories in value terms at constant 2017 prices over the forecast period. As the number of skin cancer cases has increased in Singapore in recent years, parents have become very conscious about the damaging effects of exposure to the sun.

COMPETITIVE LANDSCAPE

Johnson & Johnson leads the category

Johnson & Johnson holds a strong lead in baby and child specific products through its popular Johnson’s Baby brand. Additionally, in 2017 it launched Active Kids’ shampoo and conditioner under its Johnson’s Kids brand, which had seen its value share decline over the review period.

Calornia Baby finds success with safe and innovative products

Honky Tots Inc’s California Baby brand was the most dynamic of the leading players in baby and child-specific products in 2017, with it climbing from ninth place in the rankings to fifth. The brand’s products meet with the key trends towards natural and safer options, with it using natural and organic ingredients which are not tested on animals, are allergy tested and do not contain any harsh chemicals.

Internet retailing continues to gain ground

Internet retailing continues to gain ground in Singapore, with parents inclined to purchase baby and child-specific products online due to the convenience it provides. Furthermore, online retailers often conduct exclusive promotions to encourage consumers to make a purchase.

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Baby and Child-specifics Sample Report Baby and Child-specific Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Baby and Child-specific Products industry in Singapore with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Baby and Child-specific Products industry in Singapore, our research will save you time and money while empowering you to make informed, profitable decisions.

The Baby and Child-specific Products in Singapore market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Baby and Child-specific Products in Singapore?
What are the major brands in Singapore?
What are the movements in unit prices across categories?
What is the penetration of premium baby care products?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Beauty and Personal Care market research database.

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Baby and Child-Specific Products in Singapore - Category analysis

HEADLINES

PROSPECTS

Category faces shrinking consumer base

Rising interest in natural and organic products

Consumers show greater concern for their children’s skin

COMPETITIVE LANDSCAPE

Johnson & Johnson leads the category

Calornia Baby finds success with safe and innovative products

Internet retailing continues to gain ground

CATEGORY DATA

Table 1 Sales of Baby and Child-specific Products by Category: Value 2012-2017
Table 2 Sales of Baby and Child-specific Products by Category: % Value Growth 2012-2017
Table 3 Sales of Baby and Child-specific Products by Premium vs Mass: % Value 2012-2017
Table 4 NBO Company Shares of Baby and Child-specific Products: % Value 2013-2017
Table 5 LBN Brand Shares of Baby and Child-specific Products: % Value 2014-2017
Table 6 LBN Brand Shares of Baby and Child-specific Skin Care: % Value 2014-2017
Table 7 LBN Brand Shares of Baby and Child-specific Sun Care: % Value 2014-2017
Table 8 Forecast Sales of Baby and Child-specific Products by Category: Value 2017-2022
Table 9 Forecast Sales of Baby and Child-specific Products by Category: % Value Growth 2017-2022
Table 10 Forecast Sales of Baby and Child-specific Products by Premium vs Mass: % Value 2017-2022

Beauty and Personal Care in Singapore - Industry Overview

EXECUTIVE SUMMARY

Beauty and personal care sees improvement

Demand for colour cosmetics sees opening of new standalone boutiques

Natura&Co purchases The Body Shop

New technology important in new product development

Similar outlook projected for beauty and personal care

MARKET DATA

Table 11 Sales of Beauty and Personal Care by Category: Value 2012-2017
Table 12 Sales of Beauty and Personal Care by Category: % Value Growth 2012-2017
Table 13 GBO Company Shares of Beauty and Personal Care: % Value 2013-2017
Table 14 NBO Company Shares of Beauty and Personal Care: % Value 2013-2017
Table 15 LBN Brand Shares of Beauty and Personal Care: % Value 2014-2017
Table 16 Penetration of Private Label in Beauty and Personal Care by Category: % Value 2012-2017
Table 17 Distribution of Beauty and Personal Care by Format: % Value 2012-2017
Table 18 Distribution of Beauty and Personal Care by Format and Category: % Value 2017
Table 19 Forecast Sales of Beauty and Personal Care by Category: Value 2017-2022
Table 20 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2017-2022

Megatrends

Country Report

Baby and Child-Specific Products in Singapore

New Report Guarantee

Executive Summary

New Report Guarantee

PROSPECTS

Category faces shrinking consumer base

Rising interest in natural and organic products

Consumers show greater concern for their children’s skin

COMPETITIVE LANDSCAPE

Johnson & Johnson leads the category

Calornia Baby finds success with safe and innovative products

Internet retailing continues to gain ground

Samples

Overview

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Samples (FAQs about samples):

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Table of Contents

Baby and Child-Specific Products in Singapore - Category analysis

HEADLINES

PROSPECTS

Category faces shrinking consumer base

Rising interest in natural and organic products

Consumers show greater concern for their children’s skin

COMPETITIVE LANDSCAPE

Johnson & Johnson leads the category

Calornia Baby finds success with safe and innovative products

Internet retailing continues to gain ground

CATEGORY DATA

Beauty and Personal Care in Singapore - Industry Overview

EXECUTIVE SUMMARY

Beauty and personal care sees improvement

Demand for colour cosmetics sees opening of new standalone boutiques

Natura&Co purchases The Body Shop

New technology important in new product development

Similar outlook projected for beauty and personal care

MARKET DATA

SOURCES

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