Baby powder (traditionally talcum powder) is a tried-and-tested product on local shelves. It has long been popular with parents in the city-state due to the habits of the older generation.
The prevailing belief amongst marketers is that parents want to have the best quality products for their children, and are willing to pay extra for this. However, companies are also seeking to market themselves and drive sales through their packaging.
Singapore has a declining birth rate and an ageing population. With little chance of the fall in the fertility rate being reversed, there could be concerns that this will translate into a reduction in sales of baby and child-specific products in the forecast period.
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Understand the latest market trends and future growth opportunities for the Baby and Child-specific Products industry in Singapore with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Baby and Child-specific Products industry in Singapore, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Baby and Child-specific Products
Includes products for babies and toddlers aged 0-3 years and products for children under 11 years of age. Adult products with a secondary claim such as ‘suitable for children and sensitive skins’, are not included.
See All of Our DefinitionsThis report originates from Passport, our Baby and Child-specific Products research and analysis database.
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