The low birth rate will remain a factor preventing stronger growth in baby and child-specific products in the forecast period, although the category will continue to see a positive performance in current value terms. Growth will not only be due to premiumisation, but also due to consumers choosing to purchase more segmented products, whereby they do not use a single product, but purchase multiple products, including sun care, facial cleanser, body cleanser, lip care products, etc.
Sales of children’s colour cosmetics are expected to increase in retail in the forecast period, as children are increasingly interested in make-up, influenced by social media platforms such as YouTube and Instagram, which have beauty and make-up content for children. The “adulkids” trend (adults + kids) is rising, whereby children dress up and put on make-up like adults.
Hospitals is a key channel for derma brands, due to focused marketing and high margins. Parents are exposed to baby and child-specific products for the first time at their stay in the centre, and by giving a good first impression to mothers and maintaining habitual purchases after they return to their homes, brands are successfully building strong relationships with these consumers.
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Understand the latest market trends and future growth opportunities for the Baby and Child-specific Products industry in South Korea with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Baby and Child-specific Products industry in South Korea, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Baby and Child-specific Products
Includes products for babies and toddlers aged 0-3 years and products for children under 11 years of age. Adult products with a secondary claim such as ‘suitable for children and sensitive skins’, are not included.See All of Our Definitions
This report originates from Passport, our Baby and Child-specific Products research and analysis database.
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