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Country Report

Baby and Child-specific Products in

Baby and Child-Specific Products in South Korea

21 pages, May 2018

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PROSPECTS

Blurred lines hamper growth in baby and child-specific skin care

Baby and child-specific skin care posted the slowest growth during 2017. The low birth rate was one reason, but the most significant factor was the blurred line between baby and child-specific skin care products and pharma/therapeutic products.

Ingredients and claims continue to be consumers’ main concerns

Baby and child-specific sun care, hair care and baby wipes showed strong growth in 2017, supporting the overall good performance of baby and child-specific products. As the category grows, however, the competition is expected to become stronger.

The distribution structure is simple in baby and child-specific products

Distribution in baby and child-specific products closely aligns with consumers’ shopping habits and lifestyles in South Korea. For baby-specific products, internet retailing has a high share, because parents do not want to spend much time shopping for such products.

COMPETITIVE LANDSCAPE

Domestic brands outperform in many categories

Domestic brands are becoming more significant in baby and child-specific products by successfully meeting consumers’ needs. Baby wipes has a high contribution of domestic brands, as consumers prefer these as they believe that domestically manufactured products contain fewer preservatives and are suitable for their babies.

The rise of road shop brands in baby and child-specific products

Road shop brands are actively introducing products dedicated to babies and children; Nature Republic’s Love You Baby, The Face Shop’s Dr Belmeur Baby & Kids and Innisfree’s The Minimum Baby line are all successfully retailed in the South Korean market. It is now considered necessary to offer baby and child-specific products in order to offer a complete range under a single brand, along with men’s grooming products.

Brands distributed solely through doctors’ clinics gain credibility

Consumers feel safe using products that are distributed and recommended by a physician. International brands used this targeted marketing in the past, but as brand recognition grew, many expanded to drugstores/ parapharmacies and hypermarkets.

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Samples

Baby and Child-specifics Sample Report Baby and Child-specific Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Baby and Child-specific Products industry in South Korea with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Baby and Child-specific Products industry in South Korea, our research will save you time and money while empowering you to make informed, profitable decisions.

The Baby and Child-specific Products in South Korea market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Baby and Child-specific Products in South Korea?
What are the major brands in South Korea?
What are the movements in unit prices across categories?
What is the penetration of premium baby care products?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Beauty and Personal Care market research database.

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Baby and Child-Specific Products in South Korea - Category analysis

HEADLINES

PROSPECTS

Blurred lines hamper growth in baby and child-specific skin care

Ingredients and claims continue to be consumers’ main concerns

The distribution structure is simple in baby and child-specific products

COMPETITIVE LANDSCAPE

Domestic brands outperform in many categories

The rise of road shop brands in baby and child-specific products

Brands distributed solely through doctors’ clinics gain credibility

CATEGORY DATA

Table 1 Sales of Baby and Child-specific Products by Category: Value 2012-2017
Table 2 Sales of Baby and Child-specific Products by Category: % Value Growth 2012-2017
Table 3 Sales of Baby and Child-specific Products by Premium vs Mass: % Value 2012-2017
Table 4 NBO Company Shares of Baby and Child-specific Products: % Value 2013-2017
Table 5 LBN Brand Shares of Baby and Child-specific Products: % Value 2014-2017
Table 6 LBN Brand Shares of Baby and Child-specific Skin Care: % Value 2014-2017
Table 7 LBN Brand Shares of Baby and Child-specific Sun Care: % Value 2014-2017
Table 8 LBN Brand Shares of Premium Baby and Child-specific Products: % Value 2014-2017
Table 9 Forecast Sales of Baby and Child-specific Products by Category: Value 2017-2022
Table 10 Forecast Sales of Baby and Child-specific Products by Category: % Value Growth 2017-2022
Table 11 Forecast Sales of Baby and Child-specific Products by Premium vs Mass: % Value 2017-2022

Beauty and Personal Care in South Korea - Industry Overview

EXECUTIVE SUMMARY

Beauty and personal care is strongly affected by external factors in 2017

Political tensions and rising product quality

Domestic manufacturers continue to dominate in 2017

New product development focuses on the domestic market

Beauty and personal care is expected to seek recovery through various efforts

MARKET DATA

Table 12 Sales of Beauty and Personal Care by Category: Value 2012-2017
Table 13 Sales of Beauty and Personal Care by Category: % Value Growth 2012-2017
Table 14 GBO Company Shares of Beauty and Personal Care: % Value 2013-2017
Table 15 NBO Company Shares of Beauty and Personal Care: % Value 2013-2017
Table 16 LBN Brand Shares of Beauty and Personal Care: % Value 2014-2017
Table 17 Penetration of Private Label in Beauty and Personal Care by Category: % Value 2012-2017
Table 18 Distribution of Beauty and Personal Care by Format: % Value 2012-2017
Table 19 Distribution of Beauty and Personal Care by Format and Category: % Value 2017
Table 20 Forecast Sales of Beauty and Personal Care by Category: Value 2017-2022
Table 21 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2017-2022

Megatrends

Country Report

Baby and Child-Specific Products in South Korea

New Report Guarantee

Executive Summary

New Report Guarantee

PROSPECTS

Blurred lines hamper growth in baby and child-specific skin care

Ingredients and claims continue to be consumers’ main concerns

The distribution structure is simple in baby and child-specific products

COMPETITIVE LANDSCAPE

Domestic brands outperform in many categories

The rise of road shop brands in baby and child-specific products

Brands distributed solely through doctors’ clinics gain credibility

Samples

Overview

Why buy this report?

Samples (FAQs about samples):

Want to find out more about this report?

Table of Contents

Baby and Child-Specific Products in South Korea - Category analysis

HEADLINES

PROSPECTS

Blurred lines hamper growth in baby and child-specific skin care

Ingredients and claims continue to be consumers’ main concerns

The distribution structure is simple in baby and child-specific products

COMPETITIVE LANDSCAPE

Domestic brands outperform in many categories

The rise of road shop brands in baby and child-specific products

Brands distributed solely through doctors’ clinics gain credibility

CATEGORY DATA

Beauty and Personal Care in South Korea - Industry Overview

EXECUTIVE SUMMARY

Beauty and personal care is strongly affected by external factors in 2017

Political tensions and rising product quality

Domestic manufacturers continue to dominate in 2017

New product development focuses on the domestic market

Beauty and personal care is expected to seek recovery through various efforts

MARKET DATA

DEFINITIONS

SOURCES

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