Traditionally, parents in India have a strong emotional connection with their new-born baby; therefore, parents remain open to purchasing premium offerings that can provide the best quality. In the forecast period, expenditure on premium baby and child-specific products is set to be driven by modern parents.
India has a large population under the age of 11, with this group accounting for about 20% of the total population in the country. In 2022, according to Euromonitor’s Economies and Consumers data, the population base in the age bracket 0-11 years in India was around 273 million, which is likely to encourage domestic as well as international companies in baby and child-specific products to leverage the attractive opportunity that the Indian market is set to present in the coming years.
Several companies within baby and child-specific products, such as The Himalaya Drug Co, Johnson & Johnson, Artsana India Pvt Ltd (Chicco), and The Moms Co, offer combo baby products positioned as gift sets in their portfolios. These gift sets have been found to be an attractive gifting option, especially in urban areas.
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Understand the latest market trends and future growth opportunities for the Baby and Child-specific Products industry in India with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Baby and Child-specific Products industry in India, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Baby and Child-specific Products
Includes products for babies and toddlers aged 0-3 years and products for children under 11 years of age. Adult products with a secondary claim such as ‘suitable for children and sensitive skins’, are not included.See All of Our Definitions
This report originates from Passport, our Baby and Child-specific Products research and analysis database.
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