The pandemic and the COVID-19 lockdowns in 2020 and 2021 disrupted sales of baby and child-specific products. There were major challenges for companies during this period, such as supply chain issues and maintaining operational capital.
There has been increasing demand for products for babies and toddlers that are labelled as organic, chemical-free or Ayurvedic due to the pandemic. Parents have become increasingly conscious about the kinds of products to which their new-borns are exposed.
Baby and child-specific products is classified into two groups, whereby “baby” is classified as a segment aged between 0-3 years, while “child-specific” is a segment that is classified as the consumer base aged below 11 years. Although the market for the former population base, babies and toddlers, is quite cluttered, the latter still has a lot of white space.
When it comes to baby-related products, parents are open to making slightly more premium purchases than what their pockets may actually allow. The reason for this is the emotion and excitement that is attached to having a baby, and the fact that many first-time parents are not particularly aware of what is needed.
India was the country with the second largest population globally in 2021, after China. The country hence has a high baby population.
Traditionally, baby and child-specific products experienced solid sales through the offline channel, as young mothers preferred to look at products before making a purchase for their little ones. However, the pandemic has disrupted this way of purchasing altogether.
Delivery:
Files are delivered directly into your account soon after payment is received and any tax is certification is verified (where applicable).
This report comes in PDF with additional info in Excel included.
Understand the latest market trends and future growth opportunities for the Baby and Child-specific Products industry in India with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Baby and Child-specific Products industry in India, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Baby and Child-specific Products
Includes products for babies and toddlers aged 0-3 years and products for children under 11 years of age. Adult products with a secondary claim such as ‘suitable for children and sensitive skins’, are not included.
See All of Our DefinitionsThis report originates from Passport, our Baby and Child-specific Products research and analysis database.
If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extraction Free!