Country Report

Baby and Child-specific Products in

Baby and Child-Specific Products in Serbia

May 2021

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Executive Summary

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If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

2020 IMPACT

Concerns over the financial impact of COVID-19 cause many parents to cut spending on non-essential baby and child-specific product categories

Despite a gradually decreasing birth rate in the country, Serbians have tended to be willing to spend on products for their children, which has supported the value growth of baby and child-specific products. However, in 2020, baby and child-specific products recorded a slight overall decline in retail value sales due to the impact of COVID-19.

Beiersdorf donates funds and products to help those working on the COVID-19 frontline

Beiersdorf (Serbia) doo remained the leading player in baby and child-specific products in 2020 and witnessed a slight increase in its value share mainly due to the good performance of Nivea Baby in comparison to many other brands. With its Care Beyond Skin concept, the Nivea brand has regularly engaged in social and environmental support programmes.

Traditional grocery retailers continues to lose out to modern retailers whose larger physical spaces assure customers of adequate distancing

The distribution value share held by traditional grocery retailers in Serbian baby and child-specific products continued to decline steeply in 2020. This was partly a consequence of COVID-19, as consumers preferred larger retailing outlets that made physical distancing easier while shopping, and partly thanks to a wider retailing modernisation trend in the country that is dictating the growth of modern channels at the expense of traditional ones.

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Baby and Child-specifics Sample Report Baby and Child-specific Sample Data

Overview

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Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Baby and Child-specific Products industry in Serbia with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Baby and Child-specific Products industry in Serbia, our research will save you time and money while empowering you to make informed, profitable decisions.

The Baby and Child-specific Products in Serbia market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Baby and Child-specific Products in Serbia?
What are the major brands in Serbia?
What are the movements in unit prices across categories?
What is the penetration of premium baby care products?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Beauty and Personal Care market research database.

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Baby and Child-Specific Products in Serbia - Category analysis

KEY DATA FINDINGS

2020 IMPACT

Concerns over the financial impact of COVID-19 cause many parents to cut spending on non-essential baby and child-specific product categories

Beiersdorf donates funds and products to help those working on the COVID-19 frontline

Traditional grocery retailers continues to lose out to modern retailers whose larger physical spaces assure customers of adequate distancing

RECOVERY AND OPPORTUNITIES

Recovery expected in 2021 as parents begin to return to their normal spending patterns with regard to baby and child-specific products

Private label likely to remain insignificant but may witness increasing demand due to consumers’ economic worries

Falling birth rates and reduced spending power will cause stagnation in baby and child-specific products over the forecast period

CATEGORY DATA

Table 1 Sales of Baby and Child-specific Products by Category: Value 2015-2020
Table 2 Sales of Baby and Child-specific Products by Category: % Value Growth 2015-2020
Table 3 Sales of Baby and Child-specific Products by Premium vs Mass: % Value 2015-2020
Table 4 NBO Company Shares of Baby and Child-specific Products: % Value 2016-2020
Table 5 LBN Brand Shares of Baby and Child-specific Products: % Value 2017-2020
Table 6 LBN Brand Shares of Baby and Child-specific Sun Care: % Value 2017-2020
Table 7 LBN Brand Shares of Premium Baby and Child-specific Products: % Value 2017-2020
Table 8 Forecast Sales of Baby and Child-specific Products by Category: Value 2020-2025
Table 9 Forecast Sales of Baby and Child-specific Products by Category: % Value Growth 2020-2025
Table 10 Forecast Sales of Baby and Child-specific Products by Premium vs Mass: % Value 2020-2025

Beauty and Personal Care in Serbia - Industry Overview

EXECUTIVE SUMMARY

COVID-19 impact on beauty and personal care

COVID-19 country impact

Company response

Retailing shift

What next for beauty and personal care?

MARKET DATA

Table 11 Sales of Beauty and Personal Care by Category: Value 2015-2020
Table 12 Sales of Beauty and Personal Care by Category: % Value Growth 2015-2020
Table 13 GBO Company Shares of Beauty and Personal Care: % Value 2016-2020
Table 14 NBO Company Shares of Beauty and Personal Care: % Value 2016-2020
Table 15 LBN Brand Shares of Beauty and Personal Care: % Value 2017-2020
Table 16 Penetration of Private Label in Beauty and Personal Care by Category: % Value 2015-2020
Table 17 Distribution of Beauty and Personal Care by Format: % Value 2015-2020
Table 18 Distribution of Beauty and Personal Care by Format and Category: % Value 2020
Table 19 Forecast Sales of Beauty and Personal Care by Category: Value 2020-2025
Table 20 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2020-2025

Megatrends

Country Report

Baby and Child-Specific Products in Serbia

New Report Guarantee

Executive Summary

New Report Guarantee

2020 IMPACT

Concerns over the financial impact of COVID-19 cause many parents to cut spending on non-essential baby and child-specific product categories

Beiersdorf donates funds and products to help those working on the COVID-19 frontline

Traditional grocery retailers continues to lose out to modern retailers whose larger physical spaces assure customers of adequate distancing

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Overview

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Table of Contents

Baby and Child-Specific Products in Serbia - Category analysis

KEY DATA FINDINGS

2020 IMPACT

Concerns over the financial impact of COVID-19 cause many parents to cut spending on non-essential baby and child-specific product categories

Beiersdorf donates funds and products to help those working on the COVID-19 frontline

Traditional grocery retailers continues to lose out to modern retailers whose larger physical spaces assure customers of adequate distancing

RECOVERY AND OPPORTUNITIES

Recovery expected in 2021 as parents begin to return to their normal spending patterns with regard to baby and child-specific products

Private label likely to remain insignificant but may witness increasing demand due to consumers’ economic worries

Falling birth rates and reduced spending power will cause stagnation in baby and child-specific products over the forecast period

CATEGORY DATA

Beauty and Personal Care in Serbia - Industry Overview

EXECUTIVE SUMMARY

COVID-19 impact on beauty and personal care

COVID-19 country impact

Company response

Retailing shift

What next for beauty and personal care?

MARKET DATA

GLOBAL MACROECONOMIC ENVIRONMENT

GLOBAL INDUSTRY ENVIRONMENT

DISCLAIMER

SOURCES

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