Baby and Child-Specific Products in Georgia

June 2022
USD 1,195
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Overview:

Understand the latest market trends and future growth opportunities for the Baby Care industry in Georgia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.

Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.

If you're in the Baby Care industry in Georgia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.

The Baby Care in Georgia report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volume and value sizes, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent research methodology, conducted in-country

This report answers:

  • What is the market size of Baby Care in Georgia?
  • Which are the leading brands in Georgia?
  • How are products distributed in Georgia?
  • To what extent is e-commerce changing the retail environment and consumer demand?
  • How are sales of mass versus premium beauty products evolving?
  • Which products are seeing rising demand in the wake of COVID-19?
  • Why are changing lifestyles and consumer behaviour patterns stimulating growth of some categories but not others?
  • How is the macroeconomic environment shaping demand?
  • Where is future growth expected to be most dynamic?

Baby and Child-Specific Products in Georgia - Category analysis

KEY DATA FINDINGS

2021 DEVELOPMENTS

Parents prioritise their children’s wellbeing, benefiting baby and child-specific products
Growing awareness about benefits of baby skin care supports growth
Multinationals continue dominating the competition

PROSPECTS AND OPPORTUNITIES

Stronger growth expected in the forecast period due to rising disposable incomes and increasing birth rate
Parents will continue to prioritise products that are safe and of high quality for their children, benefiting premium baby and child-specific products
Baby wipes will continue driving growth

CATEGORY DATA

Table 1 Sales of Baby and Child-specific Products by Category: Value 2016-2021 Table 2 Sales of Baby and Child-specific Products by Category: % Value Growth 2016-2021 Table 3 Sales of Baby and Child-specific Products by Premium vs Mass: % Value 2016-2021 Table 4 NBO Company Shares of Baby and Child-specific Products: % Value 2017-2021 Table 5 LBN Brand Shares of Baby and Child-specific Products: % Value 2018-2021 Table 6 LBN Brand Shares of Baby and Child-specific Sun Care: % Value 2018-2021 Table 7 LBN Brand Shares of Premium Baby and Child-specific Products: % Value 2018-2021 Table 8 Forecast Sales of Baby and Child-specific Products by Category: Value 2021-2026 Table 9 Forecast Sales of Baby and Child-specific Products by Category: % Value Growth 2021-2026 Table 10 Forecast Sales of Baby and Child-specific Products by Premium vs Mass: % Value 2021-2026

Beauty and Personal Care in Georgia - Industry Overview

EXECUTIVE SUMMARY

Beauty and personal care in 2021: The big picture
2021 key trends
Competitive landscape
Retailing developments
What next for beauty and personal care?

MARKET DATA

Table 11 Sales of Beauty and Personal Care by Category: Value 2016-2021 Table 12 Sales of Beauty and Personal Care by Category: % Value Growth 2016-2021 Table 13 GBO Company Shares of Beauty and Personal Care: % Value 2017-2021 Table 14 NBO Company Shares of Beauty and Personal Care: % Value 2017-2021 Table 15 LBN Brand Shares of Beauty and Personal Care: % Value 2018-2021 Table 16 Distribution of Beauty and Personal Care by Format: % Value 2016-2021 Table 17 Distribution of Beauty and Personal Care by Format and Category: % Value 2021 Table 18 Forecast Sales of Beauty and Personal Care by Category: Value 2021-2026 Table 19 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2021-2026

DISCLAIMER

SOURCES

Summary 1 Research Sources
The following categories and subcategories are included:

Baby Care

  • Baby and Child-specific Hair Care
  • Baby and Child-specific Skin Care
  • Baby and Child-specific Sun Care
  • Baby and Child-specific Toiletries
  • Baby Wipes
  • Medicated Baby and Child-specific Products
  • Nappy (Diaper) Rash Treatments

Baby Care

Includes products for babies and toddlers aged 0-3 years and products for children under 11 years of age. Adult products with a secondary claim such as ‘suitable for children and sensitive skins’, are not included.

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Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This report originates from Passport, our Baby Care research and analysis database.

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